Marketing management

Prepared by:

Ismail Zabeeh: 023956

Assad Mohamed: 024260

Mohamed Sameeh: 023958

Ahmed Simau: 017643

MRAKETING MANAGEMENT (MKT201) Group Assignment MARKETING PLAN FOR Inhome Tutors 9/29/2011 Hewlett-Packard

Markers Name:

Nuzha Nizam

INHOME TUTORS- Marketing Plan 2

Table of Contents

EXECUTIVE SUMMARY ............................................................................................................ 3

Situational Analysis ........................................................................................................................ 4

Ansoff „s matrix ...................................................................................................................... 4

Porter‟s Five Forces ................................................................................................................ 4

Industry Analysis ........................................................................................................................ 5

PESTEL Analysis ....................................................................................................................... 6

Competitive Analysis .................................................................................................................. 7

Customer Analysis ...................................................................................................................... 7

SWOT Analysis .......................................................................................................................... 9

Marketing Objectives .................................................................................................................... 10

Marketing Strategy ........................................................................................................................ 10

Product Life Cycle ........................................................................................................................ 11

Potential Strategies ........................................................................................................................ 12

Positioning strategy ................................................................................................................... 13

Marketing Programmes ................................................................................................................. 13

Product ...................................................................................................................................... 13

Price .......................................................................................................................................... 13

Place (Distribution) ................................................................................................................... 13

Promotion (Advertising) ........................................................................................................... 13

People ........................................................................................................................................ 14

Physical Evidence ..................................................................................................................... 14

Implementation Plan ..................................................................................................................... 14

Performance Evaluation and Monitoring ...................................................................................... 14

Financial Information.................................................................................................................... 16

Contingency Plans ........................................................................................................................ 17

Appendix-1 ................................................................................................................................... 18

Appendix-2 ................................................................................................................................... 19

Appendix-3 ................................................................................................................................... 24

Minutes of the work ...................................................................................................................... 24

References ................................................................................................................................. 27


EXECUTIVE SUMMARY

Demand for tuition has been drastically increasing from the start of last decade. Parents feel to

give tuition for their children at home is much safer. The fact is demand for tuition centers has a

declining trend due to favorable trend on demand for private individual tutors. The golden

opportunity has attracted many college students and school leavers as a mean to earn income. So

here we are thinking that there is a profitable business (market gap) which is serving as a

middleman to bring the students and tutors in a professional manner.

For the opportunity, we have designed a product (Inhome Tutors) which will fulfill the needs of

students and their parents which will be served and all marketing activities will be implemented

in capital city of Maldives (Male‟). Inhome Tutors will play a middleman role in this service.

Our service will offer the advantage of knowing performance or progress of the students, and

they can change their tutor if they want. We are also eligible and trustworthy as we are registered

organization. We have planned to increase tangibility by having a website and customer care

office.

Our Marketing programmes comprises, participating in educational exhibitions, TV advertising,

billboards near schools, and brochures. We have to start these marketing activities immediately

after its launch in order to make awareness among the people. This plan will be implemented in

the year 2012 and we expect the results of these marketing programmes in first quarter.

As there is a robust demand in the industry, we are anticipating very high return. We expect to

achieve revenue of MRF 1500,000 within one year after commencing the business; that is in

2012.


Situational Analysis

Inhome Tutors is a new product to education industry which is planned to be launched in January

2012. We provide tuition services in the comfort of our customers‟ home. Our service is not just

only an ordinary tutor service; we also have a website especially for our customers where they

can check their progress that they have achieved desired results over time. www.Inhome-

tutors.com has a feature that allows seeing the profiles of tutors who are available and useful

resources for students. By the way the website is helpful for parents too. Our market area is

capital city of Maldives (Male‟ City). The target market is high income parents who need tuition

for their children at home. We have four main packages created according to the affordability of

our potential customers. Those who need tuition at low cost can have a group of students which

can spread the burden on each parent.

Ansoff ‘s matrix

Inhome tutors is a new innovative product which is to be introduced in an existing market.

Thereby our product falls under product development stage in Ansoff‟s matrix as we are

focusing our product to the students who take private tuition. We have to promote this service to

these potential customers. In this situation we have low moderate risk as our product is new to

this market. Product development is being used since there is a growing market for Home

Tuition.

Porter’s Five Forces

There are large number of new entrants and substitutes in the market due to less legal

requirements and low investments. As there are many substitutes, bargaining power of buyers are

very high. And bargaining power of suppliers (tutors) is very high. To overcome from these

threats we must keep differentiating our products based on market research. We can also conduct

continuous service audit to increase customer value and minimize the competitions from new

entrants.

http://www.inhome-tutors.com/

http://www.inhome-tutors.com/


Industry Analysis

Tuition industry in male‟ is more of an Oligopolistic competition where there are few dominants

that have comparatively equal prices and market share. Market size is about 7300 students

according to ministry of education‟s statistics. We have conducted a market research where we

used a random sample of 250students studying in grade 8, 9, 10 in different schools. From those

250 students 136 students responded which is 54.4% of the sample. Research shows that 74%

students take tuition that and 26% says they do not take tuition. From this our target market will

be those who want home tutoring service.

There are few new entrants in to the market like SciCom Tuition Centre and Kiyeveni. And there

are very sound failures in the history of this industry. One of them is failure of Kinara Tuition

Centre which is probably the first tuition centre. After about two decades of existing in the

market they turn to be a failure because they could not meet or adapt the changes in customer

requirements. Another significant failure is Review Tuition Centre who failed since they failed to

manage tutors.

It is very important to have a PESTEL analysis in order to have an in-depth industry analysis.


PESTEL Analysis

There is a law stating that every Maldivian student has right or must get there textbooks and

stationeries for free. “Primary and secondary education shall be freely provided by the state. It is

imperative on parents and the state to provide children with primary and secondary education”.

(Chapter-2 fundamental rights and freedom, article 36, subsection B). Due to this; parents can

save their expenditure to buy those stuffs which will lead to spend more on other educational

purposes. This is because parents will feel that they should spend more on their children‟s

education.

There is a Black market in this industry. Those expatriates are actually not allowed by

government to provide tuition services. But government cannot regulate this rules and

regulations as it is very difficult to regulate. We can force government on this issue and we can

make public aware on this issue.

We expect inflation will increase as in Maldives the main cause for inflation is imported inflation

and world prices are increasing day by day. Although there is an expectation of increasing

inflation rate in the economy, we believe that it will be controlled since government has

promised to do so.

In Male‟ there is increasing trend of bullying on the street, rape cases, and other crimes. Since

our target market falls on teenage group who might choose a wrong path easily; their parents are

hesitant to let their children out of sight for any purpose. Most parents are very concern about the

education of their children, so that they spend a lot on education eventhough their disposable

income decreases. They are spending large percentage of their income on children‟s education

especially for tuition.

Since the country‟s administrative services is being started to decentralize, people started moving

back to their islands. However, still some people are migrating to Male‟ to get the better services

which may not be available in island. And some families do send their children for education

purpose. Normally capital cities are high congested when we look on other parts of the world.

Now a days, Maldivian are getting aware and familiar with internet and its better uses. As our

service is a pure service, we planned to create a website to show our tangibility. In our website,


students can check their academic progress by participating exams. That means basically we are

available on 24hours through our website. For this we can provide possible question which may

appear in the exams, additional readings which can help students to be well aware about the

topics they cover in tuition class and schools and readings for parents too. Other services we can

include consist of helping and advising students about exam stress relief.

Competitive Analysis

There is a kind of oligopolistic competition in the industry since there are few registered

organizations providing tuition service. We have different group of competitors who are those

individual tutors serving in the market who has a great influence. Competitions from tuition

centres are more likely to be indirect competition and competitions from individual tutors who

are giving home tuition are direct competitors who have high influence on our business. There

are new entrants in market like Kiyeveni Tuition Centre and other individual mobile tutors.

There are an increased number of tutors who give home tutoring service. However we believe

that we will have a strong position in the market as we are registered organization when

compared to individual tutors who might be difficult to market their service individually.

It is very important to highlight that we cannot get into price competition as we cannot provide

the service at a lower price. Only the way we can compete in the market is providing quality

service and differentiating our products from competitors. In short, the potential source of

competitive advantage for us is unique features in our product. And the perception we can build

among the people.

Customer Analysis

We have two segmentation dimensions which are demographic and geographic. This is because;

we are only serving this service for students who are in grade 8, 9 and 10 who lives Male. Our

target market for the service is those who are in need of home tuition in Male.

With limited resources Inhome Tutors plans to target O‟Level students who are in grade 8, 9, 10

and students who wants to have extra help to re-sit O‟Level exam. According to a survey

conducted by us, 75 percent of those parents who hire a tutor to their child have monthly


household income above MRF 20,000. We have created packages according to customer

requirements at affordable rate.

SP1 (Student Package) is most premium package which is created for high income earners who

want give tuition for their child without having peers with their child. However we anticipated

that we will get a less revenue from this package compared to other packages. This is because

charging very high tuition fee from individual student may attract few customers and also

because we have to offer a better salary for the tutors for this package. We believe that if highly

focus on this group, we can make out better results from the students who prefer SP1. And our

image will brighten up and it will create positive perception towards us.

According to survey we have conducted, we understood that majority of the customers will

demand for SP3 and SP4 as they will have a group of students who share the total fee among

them. In our research, 26% of the students who go for tuition said they have a private tutor and

46% said they take tuition as groups.

We expected that there might be changes in target customer needs, buying behavior, perceptions

and attitudes. We assume that customers are in need of a professional organization which

provides tutor service to their door step. This is because, in many cases they find strange tutors

and paying in advance for them is very difficult since there has been known cases of tutors

faking around. There are no way students and parents can know how well are their children

performing and what kind of progress they are achieving. So customers need to have a way to

measure this and let them know on which area they are performing good and bad. That means we

expect the customers‟ perception will change towards us, as better and trustworthy organization

and feel like avoiding the normal unregistered tutors.

If there is a registered organization providing tutor service, customers will tend to trust them and

so demand for such organizations will increase. Due to increase in demand new registered

mobile tutors will enter into the market and also existing registered tuition centres might also

bring up a service targeting these customers. So competition in the market will be high in future.

As this is a new service to Maldivian economy, at first we cannot start serving to all the

segments in the market. That is why we are targeting students who are in grade8, 9, and 10 to


know whether we can get enough tutors. However we are considering targeting new segments in

the future like A Level, middle school, primary and disabled children.

SWOT Analysis

STRENGTHS

-Trustworthy

-Product differentiations

-Have industry experience owner

-innovation

-very good perceptions

-earn additional income by placing

advertisements in our website

WEAKNESSES

-difficult to recruit tutors

-high direct costs(tutors‟ salary)

-high price

-inexperienced tutors

-poor flexibility to market conditions

-may not be able to cope with current demand

-less brand awareness

-lack of communication

OPPORTUNITIES

-expatriates are prohibited to provide tuition

service

-have many segments that we can serve

-growing markets

-changing customer tastes

-increasing demand

THREATS

-high formalities

-high price competition from individual mobile

tutors and tuition centres

- new tax system

-new competitor

-declining population

-new regulations


Marketing Objectives

The overall goal of Inhome Tutors‟ marketing program is to create enhanced public awareness

through comprehensive advertisements that will result in increased demand. Inhome Tutors will

have 50 tutors who are from different colleges and high schools. Inhome Tutors have following

objectives:

Achieve MRF 1,500, 000 revenue in 2012 (first year)

Get 115 clients in 2012(first year)

Increase revenue by 15% per year from 2012 for next two years

Achieve a high level of customer satisfaction among 95% of customers

Increase demand for SP3 and SP4 thus positively impacting revenues on an annual basis;

increase sale of these packages by 15 percent.

Increase retention of customers throughout the year thus positively impacting revenues;

increase length of retention from 6months to 10months.

Reduce marketing costs by 25% in year-2.

Marketing Strategy

Inhome Tutors has successfully identified and going to implement a creative marketing theme

entitled “Tuition in the comfort of your home!” our marketing message is selected to appeal to

the array of key target markets. The message resonates with consumers who have an interest to

get tuition in their home with fewer or no peers. Our logo shows a flying book which shows that

we can provide tuition any home in the capital city of Maldives. Our Ads will show how the

service works and it will be informative.

Haveeru classifieds do have high chances for our advertisement to reach our customers as most

of mobile tutors advertise their number there, stating the subjects they offer tuition. So we can

put half page Ad next to Haveeru Classifieds or bottom banner or content left banner so

customers usually get a perfect glimpse when searching for mobile tutor. Television Ads are also

a great way to attract the target market. Therefore chance of reaching our target audience is high


if we advertise our services in Haveeru Daily and MNBC One. However a large advertising

campaign is very expensive

Our market segmentation strategy is geographic (Male‟) and demographic segmentation. Main

market segments include A level students, O‟Level students, Primary school students, Middle

school students and disabled children From these market segmentation strategies, our targeting

strategy is O‟Level students as we want to test market before introducing the service for other

segments. However our marketing strategy is target marketing. Our target market is those who

are in grade 8, 9, and 10. Profile of our target market is as follows:

Age: between 12 and 18

Gender: Male and Female

Social Class:

Consumptions and use patterns

o They need tuition throughout academic year

o They want to take tuition at home with few fellow students

o Parents spend on tuition fees for their children

Marketing and brand dimensions

o They prefer the brand and they will also consider product attributes like price,

quality etc.

Nature of our relationship with customers

o Face-to-face, telephone, website or internet

o We will ask for feedback end of each and every month

o Customers can communicate with us 15 hours a day

Product Life Cycle

As our product is a new product it is in pioneering stage in product life cycle stage. Hence our

advertisements are based to make awareness about the product and changing the attitude and

perception of potential customers.


Potential Strategies

According to Porter‟s Generic Strategy, differentiation and differentiation focus are potential

strategies for Inhome Tutors‟ strategy formulation. In differentiation strategy we can differentiate

our product by using price, quality, features, customer services etc. We also can go for niche

marketing strategy in which we can focus on a very distinct and small market segment in which

all the marketing mix will be tailored on this segment. Advantages and disadvantages for us of

selecting these two potential strategies are as follows:

Strategy 1: Differentiation Strategy

Advantages: The major benefit we will get if we implement differentiation strategy is that we

can concentrate on achieving superior in an important customer benefit area valued by large part

of the market. Our services are quality leadership and we should match tutors with students

expertly, inspect them carefully and we also should communicate our quality.

Disadvantages: We cannot focus on more narrow market segments if we are having

differentiation strategy.

Strategy 2: Niche Marketing Strategy

Advantages: We can have differentiation within the narrow target segment.

Disadvantages: Our product is created for a huge target segment, so niche marketing may loss

market share for our product.

We have selected differentiation strategy after evaluating the two potential strategies. So core

strategy for our product is differentiation strategy to achieve marketing objectives which has

discussed in this plan.


Positioning strategy

Our positioning strategy is focused on both parents and tutors as parents have high influence to

buy our product. We will position our brand “Inhome Tutors” in the mind of consumers as a high

quality, convenient, trustworthy product. We also will use strong benefits offered by our product.

In short, we will position in consumers‟ mind as a unique helpful product to meet their tuition

needs. So branding is necessary tool to differentiate our service from direct competitors who

does not have any brand for their service to differentiate.

Marketing Programmes

Marketing programmes for Inhome Tutors is based on 7Ps in marketing mix. This is very

important as we are a service provider.

Product

Superior features of our product consist of checking students‟ progress before school exam,

match students and tutors depending on personality and need of students as this will have high

influence to on the results.

Price

We will use cost plus pricing as we have high variable cost (tutors‟ salary). We have created

different packages and our customers can select according to their requirements.

Place (Distribution)

Our target market is in Male‟ and we provide tuition service by sending tutors to students‟ home.

Other distribution we use to deliver our products to customers using a website. We can use

website statistics to arrange future marketing programmes as well.

Promotion (Advertising)

Expenditure on advertising will have high influence on marketing programmes. We have

budgeted marketing budget for our service to promote. We will reach our target audience

through TV Ads, billboards near schools, brochures and internet (facebook).


People

As this is a highly personnel service, we should ensure that our tutors have right training process

before hand. We should carry some marketing activities in order to attract tutors towards our

organization. There will not be any customers for us if we do not have tutors to deliver our

service.

Physical Evidence

Inhome Tutors is likely to be a pure service and it is more intangible. We have to create some

tangibility to our product. We have done this by renting out small office premise, appearance of

tutors (they wear our business card when visiting to customers), and website.

Implementation Plan

The following milestones identify the key marketing programmes. It is vital to accomplish each

activity on time and fit within the budget.

Master Schedule

Milestones start-date end-date Budget Department

Marketing plan completion 1/7/2011 29/09/2011 25000 Marketing dept

billboards installation & brochures 1/12/2011 10/12/2011 25000 Marketing dept

website completion 1/12/2011 30/12/2011 20000 IT department

Advertising campaign #1 1/13/2011 30/12/2011 20000 Marketing dept

Promotional Ad campaign 1/1/2012 15/02/2012 15000 Marketing dept

Recruitment Process 1/1/2012 7/8/2012 5000 HR dept

Total expenditure 110000

Performance Evaluation and Monitoring

There will be quarterly marketing plan review meetings. A summary of costs against budget and

actual progress against schedule will be prepared in these meetings. A report on the

implementation of the action plans will be presented at these meetings. This plan is to be revised

every 12 months. And also we will have an eye on the tutors we are dealing with, because they

are the most important asset that makes us who we are. To do this a performance appraisal form


will be filled by the teacher, his/her students and we will compare it with others teachers and to

previous months.

Inhome Tutors will review its objectives once a year to evaluate the achievement of the goals. In

addition, Inhome Tutors keep detailed record of the customer‟s information so it is easier to

handle other operations. We will monitor our Web site hits and the amount of time people spend

on the site. The figures are compared on a monthly basis, quarterly basis as well as a yearly

basis. In year two on a comparative monthly basis we will look at what happened the year

before; how did we market our product the year as opposed to last year; what special events

occurred to stimulate an increase (or decrease), and if the advertising might have been an

influence. When numbers go up, either on a month-to-month basis or quarterly basis or on a

yearly basis, Inhome Tutors cautiously feel marketing efforts have been successful. WE hope to

have an increase of 15 percent per year in all revenues and 90 percent students retain in Inhome

Tutors‟ figures will consider as a success and will call our efforts a profitable success.


Financial Information

We are anticipating a favorable return in the future. So we expect that Inhome Tutors will grow

15% of its sales in 2013 and 2014.

sales forecast for three years

2011 2012 2013 2014

MRF MRF MRF MRF

Sales Revenue 0 1579050 1815908 2088294

Direct costs 0 932760 1072674 1233575

Market Research 25000

Billboards 25000

TV ads 30000

bus registration 5000

total indirect costs 85000 388200 427020 469722

op profit -85000 258090 316213.5 384996.5

sales growth rate 15 15

profit growth rate 22.52 21.75

We can achieve break-even at point of 36 customers. (It is explained in the appendix-1)

Major assumptions

1. We will manage have 115 sessions per day before the end of 2012

2. Television advertisement costs will increase in 2013

3. We do not have to spend on billboards


Contingency Plans

If demand for our product is low, we can change our pricing structure. And if tutors are not

willing to work in our organization, we can change remuneration structure. For instance if we did

not get enough students registered in the promotional registration campaign or we did get lots of

negative comments about price we will follow the following contingency pricing strategy by

saying that it‟s a promotion.

Contingency pricing plan

packages total fee per head Tutors salary

std-4 2200 550 1560 std-3 1800 600 1440 std-2 1600 800 1320 std-1 1500 1500 1200 customized pack negotiable

negotiable negotiable


Appendix-1

Break-even Analysis

The break-even analysis indicates that MRF 35864 is required in monthly sales revenue to reach

the break-even point

Monthly units break-even= 36 customers

Monthly sales Break-even= 35864

Assumptions that we made

Average unit revenue MRF = 2157

Average per unit variable cost MRF= 1274

Estimated monthly fixed cost MRF = 32500

Average per unit revenue =

1579050 = total revenue per year =

131588= average revenue per month = 2157

732= total unit per year

61= average per month

Average per Unit variable Cost=

=

=1274


Appendix-2

Here are graphical data which was drawn out of survey form results. Here, we are going to

analyze the outcomes from the survey questionnaires through bar graphs, pie charts and

doughnut charts.

Figure-1

From the survey form results, Figure 1 shows, out of 136 students (100%), 101 students (74%)

are taking tuition and the rest 35 students (26%) are not taking tuition. Thus from this pie chart it

is clearly known that the majority of the students are taking tuition.

Figure-2

0

20

40

60

80

100

120

yes no

Number of studdents take tuition

yes

no

Figure 1

26%

46%

28%

TYPE OF TUTION TAKEN BY THE NUMBER OF STUDENTS

individual group tuition centre

Figure 2


Figure 2 shows the type of tuition taken by the students and the number of students who are

taking a particular tuition. The types of tuition basically divide into three. They are individual (at

home) tuition, group tuition and tuition centre. From the above pie chart it is clearly shown that

54 students (46%) are taking tuition in groups, 33 students (28%) are taking tuition in tuition

centre and 30 students (26%) are taking individual tuition at their homes.

Figure-3

Figure 3 shows the preferred number of students in tuition groups. 34 students want to take

tuition in group which is based on four students, 32 students want to take tuition in group which

is based on three students, 17 students want to take tuition individually without forming groups,

13 students want to take tuition in group which is based on six students and only 5 students want

to take tuition in group which is based on five students.

0

20

40

two three four five six

PREFFERED NUMBER OF STUDENTS IN TUTION GROUPS

NU

MB

ER O

F ST

UD

ENTS

AMOUNT OF STUDENTS IN GROUPS


Figure-4

Figure 4 shows the amount of students who has enrolled in different subjects in tuition. The

name of the subjects and the number of students enrolled in those subjects are clearly labeled in

the figure above.

Figure-5

0

10

20

30

40

50

60

70

STUDENTS ENROLLED IN DIFFERENT SUBJECTS

NU

MB

ER O

F ST

UD

ENTS

SUBJECTS

0 20 40 60 80

Tution Fee

Time

Distance

Experience

School Teacher

Quality

Other

FACTORS CONSIDERING BEFORE TAKING TUTION

Tution Fee

Time

Distance

Experience

School Teacher

Quality

Other

FAC

TOR

S

NUMBER OF STUDENTS


Figure 5 shows the most important factors that students consider before taking tuition. Those

factors include; tuition fee, time, distance, experience, school teacher, qualification and other

important factors. The exact results from the survey forms are clearly labeled in the above figure.

Figure-6

Based on the survey results, figure 6 shows whether student achieve progress or improvements

when taking tuition. 90 students (89%) said that they achieve progress when they take tuition.

However, 11 students (11%) of the students said that they don‟t get any improvement even they

take tuition.

Figure-7

89%

11%

IMPROVEVENT OF TAKING TUTION

Yes No

a, 57

b, 42

c, 12 d, 12e, 16

f, 20

Other, 9

0

10

20

30

40

50

60

a b c d e f Other

PROBLEM FACES WHEN TAKING TUTION

NU

MB

ERO

F ST

UD

ENTS

PROBLEMS FACES


Figure 7 is based on the problems faces when taking tution. In the above figure it labeled only

the problem letters and the detail of those apply here.

a) Class cancel

b) Tuition-teachers are not attending on time

c) Tuition-teacher cannot deliver the things you want

d) No improvements

e) There is no way to check improvements before school exam (tution teacher do not give

exams)

f) If not satisfy with teacher, difficult to change the teacher

Figure-8

Figure 8 is based on whether they think it is very important to have professional registered

organization which supplies tuition teachers. The majority (73%) said yes and 27% said no.

Yes73%

No27%

IMPORTANCE OF HAVING PROFESSIONAL REGISTERED ORGANIZATION

Figure 8


Appendix-3

Minutes of the work

Bachelors of business

Purpose: to create a marketing plan for new product, that can be introduced in Maldivian

market.

Date Time Discussions venue Participants

29th June

2011

12:30 –

13:30

Selected a product

FMC ALL

7th July 2011

16:00 –

17:30

Discuss about brand name for the service CL

ALL

10th July

2011

14:00 –

15:00

Discuss about competitors

Tuition centers

Individual tutors

C L ALL

17th July

2011

14:00 –

15:1

Discussion about conducting a primary

research Central library ALL

4/8/2011 2:00-3:00 discussion about what product to select FMC ALL

11/8/2011 2:30-3:45 discussion about what product to select FMC ALL

13/8/2011 2:00-3:15 product finalization FE ALL

18/8/2011 3:00-4:00 service packages FMC ALL


23/8/2011 1:30-2:45 making survey form FHTS ALL

25/8/2011 4:00-4:45 discuss about 7 p's FE ALL

31/8/2011 3:00-4:00 discuss about 7 p's FE ALL

4/9/2011 11:30-2:15 financial analysis FMC ALL

6/9/2011 4:00-6:00 financial analysis FMC ALL

7/9/2011 4:00-6:00 interview with media Haveeru,

MNBC ALL

11/9/2011 2:00-3:30 interview with tution centres Tuition centre ALL

14/9/2011 2:00-5:00 analysing survey forms FHTS ALL

22/9/2011 4:00-6:00 writing draft FE ALL

24/9/2011 12:00-3:00 writing draft FE ALL


25/92011 2:00-6:00 writing draft FMC

28/9/2011 2:00-4:00 review draft FE

28/9/2011 9:00-11:00 review draft Assad home

29/9/2011 10:00-1:00 report finalization Assad home

22/9/2011 4:00-6:00 writing draft FE


References

Education, M. o. (2010). School Statistics. Male', Maldives.

Kotler, P., & Kevin, L. K. Marketing Management 12e. New York: Prentice Hall.

Nizar. (2011, September 20). Classic Tuition Centre Supervisor. (I. Zabeeh, Interviewer)

Saeed, G. (2011, September 20). Kieveni Owner. (I. Zabeeh, Interviewer)

Westwood, J. (2000). How to write a marketing plan. london: Clays Ltd.

Marketing management

Documents

inhome tutors marketing

situational analysis

industry analysis

pestel analysis

competitive analysis

customer analysis

swot analysis

product inhome tutors