HOW RINA HO IS HELPING ADIDAS RACE AHEAD OF ITS COMPETITORS 何慧蓮如何幫助 ADIDAS領先對手 PAGE 18 何其有趣的女子 WHAT’S HOLDING BACK HONG KONG’S TRICKY E-COMMERCE MARKET? 新全球問題 棘手的香港電子商務 市場遇到什麼障礙? PAGE 24 NEW WORLD PROBLEMS APRIL 2014 marketing-interactive.com HONG KONG MARKETING MAGAZINE HONG KONG EDITION APRIL 2014 THE ART & SCIENCE OF CONNECTING WITH CONSUMERS RINA HO BRAND DIRECTOR ADIDAS HONG KONG
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
HOW RINA HO IS HELPING ADIDAS RACE AHEAD OFITS COMPETITORS何慧蓮如何幫助ADIDAS領先對手PAGE 18
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 1
WWW.MARKET ING- INTERACT IVE .COM2 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM4 MARKET ING HONG KONG APR IL 2014
SSI is the premier global provider of opinions to drive business success. Over 3,000 companies worldwide rely on SSI for insights to grow their business.
SSI delivers questionnaire design consultation, business and consumer sample, programming and hosting, online custom reporting and data processing, on timeand on budget.
With staff in 25 offices across the globe speaking 43 languages, SSI delivers local knowledge and expert consultation on the right approach for your client’s markets.
Contact SSI to see how we can help you gain insights to grow your business.
WWW.MARKET ING- INTERACT IVE .COM6 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 7
WWW.MARKET ING- INTERACT IVE .COM8 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 9
WWW.MARKET ING- INTERACT IVE .COM10 MARKET ING HONG KONG APR IL 2014
C
M
Y
CM
MY
CY
CMY
K
WWW.MARKET ING- INTERACT IVE .COM12 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 13
WWW.MARKET ING- INTERACT IVE .COM14 MARKET ING HONG KONG APR IL 2014
Logo colorC:0M:0Y:0K:100
R:0G:0B:0
C:28M:0Y:100K:0
R:196G:217B:46
Presented by
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 15
WWW.MARKET ING- INTERACT IVE .COM16 MARKET ING HONG KONG APR IL 2014
Untitled-4 1 28/3/2014 2:30:56 PM
WWW.MARKET ING- INTERACT IVE .COM18 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 19
WWW.MARKET ING- INTERACT IVE .COM20 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 21
WWW.MARKET ING- INTERACT IVE .COM22 MARKET ING HONG KONG APR IL 2014
3
1
1
2
5
2
3 4
4
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 23
3
1 2
4
3
1 2
4
WWW.MARKET ING- INTERACT IVE .COM24 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 25
WWW.MARKET ING- INTERACT IVE .COM26 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 27
aotyawards.com/HK
Venue
JW Marriott Hotel Hong Kong
For table bookings and sponsorship opportunities, please contact Josi Yan at +852 2861 1882 or email to josiy@marketing _ interactive.com
For more information on the awards, please contact Cindy Yeung at +852 2861 1882 or email cindyy@marketing _ interactive.com
Awards night
Friday the 13th, June
Luckyforsome
Brought to you by
Sponsors
Partners
MMHK_AOTY_APR14_sub2.indd 19 27/3/2014 10:59:56 AM
WWW.MARKET ING- INTERACT IVE .COM28 MARKET ING HONG KONG APR IL 2014
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 29
WWW.MARKET ING- INTERACT IVE .COM30 MARKET ING HONG KONG APR IL 2014
RETAIL MARKETING 2014 AGENDA
WWW.MARKET ING- INTERACT IVE .COM APR IL 2014 MARKET ING HONG KONG 31
SPEAKERS AND PANELLISTS
WWW.MARKET ING- INTERACT IVE .COM32 MARKET ING HONG KONG APR IL 2014
Target Affluent consumers around the world.
We have built quality panels of highly engaged Affluent respondents around the world, ready to give you the feedback you need to make your business decisions. Affluent consumers are a hard-to-reach audience. We address this challenge through years of experience in building quality affluent panels. We also apply a creative incentive management system that offers rewards through donations to their charities, invites to special events and cash vouchers.
The World's First Do-It-Yourself Online Survey Platform to Reach Affluent Consumers Globally
.com
What is Affluential.com? Affluential.com is an online survey platform backed by a proprietary panel of Affluent and Mass affluent respondents globally. With Affluential.com you can run cost effective and quick surveys with quality results. We are backed by over 30 years combined experience in carrying out research with Affluent consumers.
Build your survey in minutes. Reach millions of Affluent with a few clicks
Target over 38 million Affluent, Mass Affluent and High Net-worth consumers Reach out to 20 key economies that include China, India, Indonesia, Malaysia, Germany, France, US, and the UK Leverage over 30 years combined experience on Affluent research by experts in the field Assured quality with easy to analyse charts, graphs and attractive reports that highlight key findings
Find out more at www.affluential.com/marketing-interactive, or contact us at [email protected].