Marketing jeopardy

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$100$100$100$100

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ProductProduct

PricePrice

PlacePlace

PromotionPromotion

Marketing MixedMarketing Mixed

ProductProduct PricePrice PlacePlace PromotionPromotion Marketing Marketing MixedMixed

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$300 $300 $300 $300 $300

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Product - $100Product - $100

• An introduction and invitation• A combination of consumer benefits (product and value)• A clear concise summary of your new product idea..


The name for all of the symbolic ways to create a brand image


The number of products a The number of products a company sells and the types company sells and the types

of each of those productsof each of those products


• Environmentally sensitive• Biodegradable and recyclable


This part of the product tells you how to store it safely, how to use it and provides information about ingredients, nutrition, and other facts

Price - $100Price - $100

$9.99 vs. $10$9.99 vs. $10


This Law Indicates that as This Law Indicates that as prices fall, sales increase.prices fall, sales increase.


The amount of money that Best Buy adds to the original cost of the

DVD in order to cover expenses and make a profit


Costs that change from one Costs that change from one month to the nextmonth to the next


Fixed Costs/Contribution Fixed Costs/Contribution MarginMargin

Place - $100Place - $100

The path a product takes from its producer

(manufacturer) to the final user (consumer)

Place- $200Place- $200

Wholesaler, distributor, Wholesaler, distributor, retailers, and importersretailers, and importers


Indirect channels that don’t involve a traditional retailer, such as Vending Machines


A limited number of outlets in a geographic area are used to sell

the product


Cost of inventory sold in 12 monthsAverage Inventory Investment for

12 months

Promotion - $100Promotion - $100

Mix various communication activities together and serve to

potential customers until desired outcome is achieved.


This type of Promotion does This type of Promotion does not cost the company any not cost the company any money and it can either be money and it can either be

good or bad.good or bad.


This type of promotion offers consumers increased quantity for the same price

of a smaller package.


Tries to influence general opinion and create a favourable public

image for;People (or a person)

OrganizationsA company

The company’s products or services


Also called unconventional advertising, stealth

marketing, nontraditional marketing, and is a sister to

viral marketing.

Marketing Mixed - $100Marketing Mixed - $100

This is usually a jingle or This is usually a jingle or phrase that allow phrase that allow

consumers to identify the consumers to identify the companycompany


This is a key component to This is a key component to successful marketing, which successful marketing, which allows marketers to find out allows marketers to find out more about their consumer.more about their consumer.


This tool allows marketers This tool allows marketers to determine if their product to determine if their product

or service is still popular or service is still popular with the market.with the market.


The trend of Netflix and The trend of Netflix and consumers cancelling their consumers cancelling their cable, marketers are using cable, marketers are using

this method to promote this method to promote their productstheir products


When a low price is advertised to attract a customer but then the

customer is encouraged to purchase a higher priced item in

the store.

Product- $100Product- $100

WHAT IS WHAT IS THE ROLE OF THE THE ROLE OF THE

PRODUCT CONCEPT?PRODUCT CONCEPT?


What is a Logo?What is a Logo?


What is a products width What is a products width and depth?and depth?


WHAT IS PACKAGING?WHAT IS PACKAGING?


WHAT IS A PRODUCT WHAT IS A PRODUCT LABEL?LABEL?


WHAT IS Psychological WHAT IS Psychological pricing?pricing?


WHAT IS THE LAW OF WHAT IS THE LAW OF DEMAND?DEMAND?


WHAT IS MARK-UP?WHAT IS MARK-UP?


WHAT IS A VARIABLE COST?WHAT IS A VARIABLE COST?


WHAT IS THE CALCULATION WHAT IS THE CALCULATION OF THE BREAKEVEN POINT?OF THE BREAKEVEN POINT?


WHAT IS A CHANNEL OF WHAT IS A CHANNEL OF DISTRIBUTION?DISTRIBUTION?


WHAT ARE WHAT ARE INTERMEDIARIES?INTERMEDIARIES?


WHAT IS A SPECIALTY WHAT IS A SPECIALTY CHANNEL?CHANNEL?


WHAT IS A SELECTIVE CHANNEL OF

DISTRIBUTION?


WHAT IS THE AVERAGE WHAT IS THE AVERAGE INVENTORY CALCULATION?INVENTORY CALCULATION?


WHAT IS THE PROMOTIONAL WHAT IS THE PROMOTIONAL MIX?MIX?


WHAT IS PUBLICITY?WHAT IS PUBLICITY?


WHAT IS A BONUS WHAT IS A BONUS PACKAGE?PACKAGE?


WHAT IS PUBLIC RELATIONS WHAT IS PUBLIC RELATIONS (PR)?(PR)?


WHAT IS GUERILLA WHAT IS GUERILLA MARKETING?MARKETING?


WHAT IS A SLOGAN?WHAT IS A SLOGAN?


WHAT IS MARKETING WHAT IS MARKETING RESEARCH?RESEARCH?


WHAT IS THE PRODUCT LIFE WHAT IS THE PRODUCT LIFE CYCLE?CYCLE?


WHAT IS PRODUCT WHAT IS PRODUCT PLACEMENT?PLACEMENT?


WHAT IS THE ILLEGAL WHAT IS THE ILLEGAL PRACTICE OF BAIT AND PRACTICE OF BAIT AND

SWITCH?SWITCH?

Trends in Trends in MarketingMarketing

FINAL CATEGORYFINAL CATEGORY

This trend allows marketers This trend allows marketers to send information directly to send information directly to a consumer’s phone or to a consumer’s phone or

device.device.

WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?

FINAL CATEGORYFINAL CATEGORY

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Marketing jeopardy

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