Monitor changing audience dynamics Monitor how the interests of an audience segment change over time to ensure your communications are always relevant. affinio.com [email protected] @affinio Marketing Intelligence for the CPG Industry Affinio is the marketing intelligence platform that reveals hidden audience insights at scale. Staying up to speed with the ever-changing preferences and interests of consumers is a challenge in the consumer packaged goods (CPG) industry. For CPG brands to make it to the checkout, they must intimately understand their target consumer and keep their finger on the pulse of the market. Understand any audience Uncover the natural audience segments engaging with your product or your competitors’. Get to know them intimately through their interests, affinities, and the content they share. Identify strategic partnerships Use a data-backed approach to identify which individuals, brands, media and more influence your audience, and justify your investment in these strategic partnerships. Create cross-department buyer personas Create data-driven buyer personas that combine psychographic and demographic data. Use personas as a reference point when targeting, informing strategies, building products, and more. Develop data-driven creative Create impactful designs for content, packaging, and ads, by understanding what resonates with your target audience including images, keywords, emojis, and more. Gain global insights & competitive intelligence Identify untapped geographic audience segments, uncover geographic nuances, and understand where you rank within your industry.