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1. Marketing Innovation by Engagement Engagement Council
Welcome to Council Meeting !
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3. FacebookSNS Big Data SNS Facebook100
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5. Marketing Innovation by Engagement
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9. 4P ( ) Co-creation)
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11. CK
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13. J.Stengel GROW ! " ! - - - - -
14. Muji 0.3 Muji 3.0 (B) to C (B) with C
15. #1
16. Engagement ?
17. "Being Involved With Somebody/Something in an attempt to
understand them/it " ! / (Oxford Advanced Learner's Dictionary, 6th
edition ) Engagement
18. "Engagement is turning on a prospect to a brand idea
enhanced by the surrounding context. ! 20064 Engagement
19. ! wikipedia Engagement Marketing
20. TV paid media owned media GRP GSE(Gross Social
Engagements:
40. 1) Be the undisputed coee authority. ! 2) Engage and
inspire partners (sta). ! 3) Ignite the emotional attachment to
customers. ! 4) Expand global presence while making each store the
heart of the local neighborhood. ! 5) Be the leader in ethical
sourcing and environmental impact. ! 6) Create innovative growth
platforms worthy of Starbuck s coee. ! 7) Deliver a sustainable
economic model.
41. 1) ! 2) ! 3) ! 4) ! 5) ! 6) ! 7)
42. facebook Social Media ! 298 facebook 212,730 x 713.8 X 2.5
before FB 5,498 2,655 x8.9