I.T.E. BODONI PARMA
I.T.E. BODONI
PARMA
MARKETING
T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts.
The legal structure chosen for the Company is the Limited Partnership Ltd. With this kind of business organization the advantage of limited liability will be achieved: responsibility is limited to the social capital and administrative costs.
This is the tee-shirt created by the company which is now to be marketed.
The teaching unit is preceded by a brainstorming video.
http://english-courses-level.com/general-english-courses-online/bbc-business-english-course/marketing-vocabulary-lesson-14.html
Marketing Marketing is a complex planning process that
identifies the needs and wants of potential customers and then creates a product or service to meet these requirements.
Who is in charge with Marketing?
Managing Director
Marketing
Manager
Sales Manager Product Group
Manager Public relations and promotion
Market Researcher
Business mission A strategic marketing plan starts with a clearly
defined business mission.
“A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”.
Marketing plan A marketing plan outlines the specific actions you
intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. The main steps of a marketing plan are:
Mission External analysis
Internal analysis
SWOT ANALYSIS
Business goals and objectives
Product/Service
strategy
Planning Financial plan
and controls
S.W.O.T. ANALYSIS
Strength
Weakness
Opportunities
Threats
Strategies
Target market: The consumers a company wants to sell its products and
services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing strategy.
Marketing mix: Kotler’s 4Ps’
Marketing budget: An estimated projection of costs
required to promote a business' products or services.
Marketing mix "Marketing mix" is a general phrase used to describe
the different kinds of choices organizations have to make in the whole process of bringing a product or service to market and it is based on Kotler’s 4Ps’:
Product
Promotion
Price
Place