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Gini DietrichArment Dietrich
Spin Sucksarmentdietrich.com
spinsucks.com
Geoff LivingstonRazoo
razoo.comgeofflivingston.com
@gini dietrich #radian6 @geoffliving
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dig into your memory
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457 companies IPO’d;
107 doubled in price
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Young geniuses made a gazillion dollars
on big ideas
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Companies such asdell and wpp
completely integrate all marketing disciplines
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the dotcombubble burst
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the 9/11 tragedyenveloped our country
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And everyonescurried
back to their respective corners
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it’s time to do things differently
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But the time has cometo once again
work together
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break down the silos
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harness the wild, wild west
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put customers
first
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And move the businessforward
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but how do we do that?
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introducing...the marketing
roundHR
Sales
Legal
CSR
Execs
Acct
Product Dev.
Ops
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people fearchange
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the marketing round
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the four approaches
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when to go direct
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from the top down
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map yourresources
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planning: understand the market landscape
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planning:sequencing &
weaving
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measure your results
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measure your results
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competitive
response
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Break down the silos
Build your marketing round
Choose your approaches
Select your tactics
Measure your results
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Gini DietrichArment Dietrich
Spin Sucksarmentdietrich.com
spinsucks.com
Geoff LivingstonRazoo
razoo.comgeofflivingston.com
@gini dietrich #radian6 @geoffliving