Marketing In The Google Era

Marketing in theGoogle Era

How To Achieve Top Search Engine Results

Find websites, blogs

Find people

Find locations, maps

Find images

Find videos

People use Google to...

Search Engine Optimization

Key to any successful Internet Marketing Strategy.

Process of strategic placing, analysis and working of

keyword of text on a particular website to enable

optimum search engine rankings.

Organic Search Engine Results

Natural search results are free and get 4X as much traffic

On page optimization

Off page optimization

Both have equal importance

Popular Strategies

On Page Optimization

Contains all the elements and factors in good search

engine ranking which you control - your CONTENT.

Examples are:

Title

Description

Page Names ( my-very-important-webpage.html )

Sitemap

Having good, well-produced content on your website is your first priority

Content includes audio, video, text and images.

Content is King

Content Development

Create an Excel spreadsheet

to organize your content

Write down a list of potential

titles or pieces of content

Well-written content and carefully selected keywords are the keys of a balanced on-page strategy

Use keyword research tools to find the most searched for terms in your industry

Keywords are Queen

Keyword Research

Start an Excel spreadsheet to

manage all your keywords

Organize keywords into groups

by topic or subject matter

Website Content Ideas

� If you are selling products, you could create a web page or video for each type of product you sell.

� If you are selling consulting services, you could develop a case study or audio recording of how you solved a difficult problem for a customer.

� If you are non-profit website, you could write about existing projects and future plans for your organization.

Off Page Optimization

Contains all the elements and factors in good search

engine ranking which you don’t directly control...

You can influence others to help you

Examples are:

Directory listings (Yahoo! Directory, Best of the Web)

Press releases (PRWeb, PR.com)

Links pages on related websites

Reviews on blogs

Elements of Off Page Optimization

� Link Popularity: How many links point to your website?

� Link Relevancy: Are the links from websites in the same industry or from authority websites?

� Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?

� Search Engine Saturation: How many pages to you have included in Google? A website with more pages is perceived to be more authoritative.

The Value of Links

Many search engine marketers consider that links are the most important factor in getting those all important natural (non-paid) search engine results.

Authority Links

Directory Links

Reciprocal Links

Press Release Links

Blog Links

Action Items

Dominate your industry by focusing on search engine optimization.

Organize your existing content

Discover which keywords are most searched for

Get links from blogs, press releases and other websites

Track your success using Google Webmaster Central and Google Analytics - FREE!

Thank You!

www.voices.com

How To Achieve Top Search Engine Results

Marketing in theGoogle Era