Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Page 1 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/1.jpg' width='140' height='200' /> Marketing in the age of

the InternetChris Burnley

Page 2 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/2.jpg' width='140' height='200' /> A brief history

Page 3 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/3.jpg' width='140' height='200' /> 1950 - 1990

Page 4 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/4.jpg' width='140' height='200' /> 1990-1999

Page 5 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/5.jpg' width='140' height='200' /> 2000-2005

Page 6 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/6.jpg' width='140' height='200' /> 2006-2010

2006 - Launches advertising including

demographic targeting

2009 - Google launches YouTube

Advertising

2010 - Twitter launches promotional

tweets

Page 7 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/7.jpg' width='140' height='200' /> 2011 - More than 1B Users Online!

2013 - YouTube video advertising

Mobile Dominates

Influence / Social Selling

Content Marketing

2011 - Today

Page 8 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/9.jpg' width='140' height='200' /> Back to the future

Page 10 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/10.jpg' width='140' height='200' /> Tangible Remarketing

Page 11 <img data-url='document/marketing-in-the-age-of-the-business-intelligence-teradata-c-sas-abirst-pivotlink.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063003/5f74ac1531b232451374f99c/html5/thumbnails/11.jpg' width='140' height='200' /> Thank You!

Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

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