Marketing in less than 60 minutes (Download pptx for Better Experience)

• 1. MARKETING ESSENTIALS In Less than 60 Minutes!

2. How Much do you know about Marketing? 3. What Marketing is NOT!Marketing is NOT ADVERTISING! 4. A Simple Definition to Marketing Marketing is defined as the process that ensures the right products and services get to the right markets at the right time and at the right price. The devil in that sentence lies in the use of the word right. 5. What are we going to talk about? Market Competiveness Customers Strategy 6. MARKET 7. Measuring the Market & Market Share Assessing the relevant market The Importance of market share Quick 8. COMPETITVENESS 9. Competitive Positioning INTERNAL EXTERNAL 10. CUSTOMERS 11. Understanding Customers & Segmentation Recognizing Needs 12. Pyramid of Needs Understanding Customers & Segmentation 13. Why do Customers Buy? 14. Features, Benefits & Proofs Understanding Customers & Segmentation 15. Adoption Cycle Innovators 2.5% of the overall market Early adopters 13.5% of the overall market Early majority 34.0% of the overall market Late majority 34.0% of the overall market Laggards 16.0% of the overall market Total market 100% Understanding Customers & Segmentation 16. Segmenting Customers Psychographic Benefit Geographic Industry Multi-variant Understanding Customers & Segmentation 17. STRATEGY 18. MARKETING MIXProduct Promotion Price Place 19. MARKETING MIX Product 20. MARKETING MIX - design; - specification and functionality; - brand name/image; - performance and reliability; - quality; - safety; - packaging; - presentation and appearance; - after-sales service; - availability; - delivery; - color/flavor/odor/touch; - payment terms. Product 21. MARKETING MIX Product Life Cycle 22. Product Product Range Unique Positioning Proposition Branding DEPTH / BREADTH MARKETING MIX 23. Price ? MARKETING MIX 24. Promotion What do you want to happen? How much is it Worth? Define the Message Choose the Media Effectiveness MARKETING MIX 25. Place MARKETING MIX 26. What have we talked about? Market Competiveness Customers Strategy 27. Thank you!