Marketing in Japan: Section 3 Part 2 of 2

Marketing in Japan:

Section 3

Part 2 of 2: Information about advertising and companies in Japan.

Table of Contents:

Page Title: Page Numbers:

Company Overview 3

Japanese Companies 4

International Companies 20

Entry Barriers & Facts 40

Advertising in Japan 48

Advertising Agencies 49

Advertising Information 65

Ad Examples 75

Advertising Laws 80

Work Cited 86

International Companies:

Profitable Companies-

VodafoneLondon Stock Exchange AIM

Market

Volkswagen investment and partnership with

Suzuki Motors

Nasdaq

Daimler with the Mitsubishi Motors

acquisitionCarrefour The Chemist Boots 3i

Compiled by author from: japanstrategy.com/

Advertising Agencies:

Top 4-

Ad Agencies:

Compiled by author from: japanstrategy.com/


ADK-

What they do:

Strengthens marketing programs that leverage new

information technologies

They seize the attention of

consumers whose preferences

continually change

ADK’s branding activities capture

and hold the attention of consumers

The creative ideas made, motivate

consumers to take action

Asatsu-DK Inc:

Compiled by author from: http://chairmanmigo.com Images from google.com


Birdman Inc-

Birdman Inc:

Services Available:

Compiled by author from: birdman.ne.jp Images from google.com

3DCG

Advertisements

CI/VI

Development of Logos

GUI Design

System Development

Visuals

Website Print Media


Dentsu Inc-

Dentsu Inc: Services Available:

Communication Design

Creative Sphere

Data/ Social Solutions

Digital/Social Media

Marketing Design

Media Content

Promotions

Their Philosophy:

They believe that

good innovation is

led by

entrepreneurship,

ideas and

technology

Compiled by author from: dentsu.com Images from google.com


Ultrasupernew K.K-

Air Asia AudiCasio G-shock

DKSH

Google Heineken SKYN Taito

Vice

Ultrasupernew K.K (USN):

They work with international and Japanese companies:

Compiled by author from: ultrasupernew.com/en/ Images from google.com

Advertising in Japan:

Facts-

The industry in Japan tends to shy away from directly comparing products to each other

•Its okay to say you’re “number 1” for just about anything just no comparing

Ads are meant to be more than just a measure of how many people remember your name

•They also are about what consumers associate with the brand and how the product can build a relationship with consumers

X

XCompiled by author from:http://injapan.gaijinpot.com/


Facts-

Product cycles tend to be short in Japan

Consumers want new things all the time

They are not willing to invest in a long-term campaign

Seven-Eleven has a new drink every second

day on average

It’s driven by retailers and it’s a habit

If still using the same long-term platform based message; it would be hard to convince a

consumers to buy a product when there are 300 of them

Compiled by author from: japantoday.com


Facts-

Consumers in Japan still use traditional media but they are starting to turn to digital media as well

In the industry consumers are looking for a combination

• Traditional media is used to grab the consumers’ attention and then basing it around a social media platform will give consumers longevity and something interactive

Compiled by author from: japantoday.com


Facts-

The Japanese are brought up with an education that promotes:

Not with conceptual originality or critical thinking

Thus communications that aim to get a rise from Japanese consumers on

conceptual terms don’t work

Detailed Knowledge

Skill Acquisition

Compiled by author from: http://jameshollow.com/


Facts-

Using more of an Aesthetics approach will get the desired result from the

advertisements

Aesthetics For Advertising

Comprises:

Language (Copy)

Celebrity (Talent)

Design (Visual Execution)

Music (Including TV Ad Jingles)

Compiled by author from: http://jameshollow.com/


Trends-

Bigger, Brighter and Bolder Equals Better

Advertising is Everywhere

Informational Advertising is Favored over Conceptual Advertising

Japanese Advertising Embraces Humor

Celebrity Endorsement is in High Demand

Anime Can be Used to Sell Practically Anything

Compiled by author from: http://brandnewcopy.com/


Future-

The future of advertising in Japan will involve technology and social media

Compiled by author from: http://injapan.gaijinpot.com/

Ad Examples:

Food-

Asahi Beer:

Highlights the

product as

well as uses a

celebrity

Sophisticated

and elegant

Consumers

will want to

try beer

because of

the authority

and

reputation

Hugh

Jackman has

Compiled by author from: pinterest.com and google images

Ad Examples:

Other-

Compiled by author from: pinterest.com and google images

These ads use anime to sale a product

Ads like these can be for pretty much

any product: from food to shows


Laws-

Advertising of Pharmaceuticals

Antimonopoly Act (AMA)

Consumer Affairs Agency (CAA)

Intellectual Property Rights

Japan Advertising Review

Organization, Inc. (JARO)

Japan Fair Trade Commission (JFTC)

Specified Commercial Transactions

Unjustifiable Premiums and

Misleading Representations

Compiled by author from: eubusinessinjapan.eu/, jftc.go.jp/


Laws-

Anti-Spam Rules

Consumer Contract Act

Japanese Consumer

Law

Privacy Bill

Provider Liability Law

The Specific Commercial Transaction

Act

Other Laws Affecting Marketing in Japan:

Compiled by author from: japaninc.com, tmuramot.wordpress.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.

13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112

E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

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