Marketing Hometown America: New Resident Recruitment & Retention for Rural America

Marketing Hometown America

New Resident Recruitment & Retention for Rural America

Cheryl Burkhart-Kriesel, University of NebraskaExtension Specialist – Community Vitality

Why the interest in recruiting new residents?

Depopulation of the Great Plains?

There is more to this story!

As a %, rural Western Nebraska

saw more recent in-migrants (within 5 years) than any other part of the stateFor some low populated areas, newcomers exceeded 1/3rd of the total population

Research Showed…

61% - majority of newcomers were from metro areas…

- quality of life considerations associated with an image of rural living - a primary motivation in the

decision to move (60% + of metro newcomers)

Who is coming?

National Nonmetro Pattern

People want to relocate

Community can’t see

“New Resident” assets

Marketing seenas a challenge

Technology - a relocation

filter

Community Marketing Process

Community Driven Process

https://youtu.be/m21vR9qnnKo

Marketing Hometown America

New Resident Recruitment & Retention for Rural America

Cheryl Burkhart-Kriesel, University of NebraskaExtension Specialist – Community Vitality