Marketing Has Changed - Inbound Snapshot

Marketinghas

changed.(thank goodness!)

Let’s face it, interruptions steal time and areannoying.

Let’s face it, interruptions steal time and areannoying.

You don’t want to be this guy

Consumers buy differently today

They’re highly informed.

Shopping starts with Google.

They care more about what

other consumers say.

What’s that mean for marketing?

Big Differences

Permissionhas trumped Interruption

Consumers demand: • Trust• Authenticity• Information

What’s working now?

Inbound Marketing

Offer great, optimized content they want

What’s working now?

Inbound Marketing

What’s working now?

Inbound Marketing

Offer great, optimized content they want

When & how they want it in the sales process

Why Inbound Marketing?

• Increases Trust and Authority• Informs and Helps Prospects.• Lets you outsmart, not outspend your competitors.• Builds value over time.

How does it work?

(the Methodology Snapshot)

Inbound Methodology Snapshot

Love Starts with Attraction

Blog Writing1 Optimize Site Pages

Love Starts with Attraction

Blog Writing2Create & Publish

Amazing Blogs

Love Starts with Attraction

Blog Writing3 Keyword Research

Love Starts with Attraction

Blog Writing4 Social Media Marketing

Inbound Methodology Snapshot

Get a Crush on Conversions

Blog Writing1 Clear Calls to Action

Get a Crush on Conversions

Blog Writing2 Plan & Test

Landing Pages

Get a Crush on Conversions

Blog Writing3Get Contacts with

Simple Forms

Inbound Methodology Snapshot

It’s Getting Serious by Closing

Blog Writing1Help nurture leads with

Emails

It’s Getting Serious by Closing

Blog Writing2 Respond &

keep things flowing

It’s Getting Serious by Closing

Blog Writing3 Score & Qualify Leads

It’s Getting Serious by Closing

Blog Writing4 Focus on quality leads

for better close rates

Inbound Methodology Snapshot

Amaze and Delight

Blog Writing1 Deliver targeted

solutions that delight

Amaze and Delight

Blog Writing2Keep the flame going

with Email, Content

& Social Media

Amaze and Delight

Blog Writing3 Automation &

CRM Integration

Inbound Methodology Snapshot

Test and Measure

Blog Writing! Test content, forms, conversion

paths…

Test and Measure

Blog Writing! Analytics are Key

Marketinghas changed.

With Inbound, you don’t have to interrupt, you can attract the right buyers

at the right time.

Thanks for watching.

Learn more in our blog: www.byhisdesign.com/blog/