Marketing for Jewish Nonprofit Organizations

redroostergroup has been helping Jewish organizations with their marketing for 15 years.

We combine branding, marketing and design experience with knowledge of the Jewish market.

We understand the challenges you face:

• Increased competition• Dwindling funding options• Apathetic public• Increased demand on services• Getting more done for less

So how do we help?

We can help you to:

• Distinguish your organization with branding.

• Explain your programs and services with brochures.

• Expand your organization’s visibility with a website.

• Promote your campaigns with online promotion.

• Attract members with fundraising direct mail.

and...

• Appeal to donors with development and capital campaign kits.

• Promote events with direct mail, advertising and online campaigns.

• Improve event effectiveness with event journals, signage and handouts.

• Develop relationships with your members through print and online newsletters and publications.

Who have we helped?

America-Israel Chamber of Commerce

Blueprint Newspaper

Deal Yeshivah

Dor Chadash

ENGAJE! (Board of Jewish Education)

Israeli Business Forum of New York

J2J Network

Jewish Community Relations Council

Jewish Family & Children’s Services, Asbury Park, NJ

Jewish Community Center, Deal, NJ

Jewish Federation of Monmouth County, NJ

Magen David of West Deal, NJ

National Council of Jewish Women

Sephardic Bikur Holim

Shorefront Jewish Community Council

Sid Jacobson Jewish Community Center

Synagogue of Oakhurst, NJ

UJA-Federation of New York

Case Studies

We helped the Sid Jacobson Jewish Community Center to improve their branding.

• Clarified their message and brand attributes.

• Established departmental branding.

• Developed branding standards and templates.

• Created a publication system to their staff could

create their newsletters and brochures in-house.

PUBlICAtIONS: BEFORE

PUBlICAtIONS: AFtER

BRANDING MANUAl

We helped the Jewish Family & Children’s Service to connect with clients and donors.

• Conducted market research to awareness.

• Developed tagline: Helping you face life’s challenges.

• Created logo and established organizational colors.

• Launched newsletters to reach constituents.

JEWISH FAMIlY & CHIlDREN’S SERvICE, ASBURY PARk, NJ

JEWISH FAMIlY & CHIlDREN’S SERvICE, ASBURY PARk, NJ

We helped the Jewish Community Center in Deal, NJ to improve their marketing and level of professionalism over the course of three years.

• Redesigned their monthly newsletter.

• Created a series of program brochures.

• Designed ballet, music program and camp brochures.

• Created book sale logo and promotion.

• Developed promotional campaign for fundraising auction.

this work transformed the level of communications for the JCC and won numerous awards.

• JCC Association Award for Best Publication

• Art Directors Club of New Jersey Award

• APEX Award of Excellence

• Graphic Design: usa Award for Fundraising Event Marketing

• Published in the book Direct Response

JCC, DEAl, NJ: FUNDRAISING EvENt PROMOtION

We helped the J2J Network to establish a professional identity and promote its events.

• Revised the design of the logo to make it easier to read.

• Designed their organizational brochure and folder.

• Created the logo for their Speed Networking program.

• Developed promotional materials for conferences

in Israel and other events.

J2J NEtWORk

J2J NEtWORk

We helped the National Council of Jewish Women to develop professional materials to reach their members.

• Created the logo and brochure for voter outreach campaign.

• Designed the brochure promoting their child care study.

• Developed the format for their annual report.

• Produced newsletters for their domestic violence program.

• Designed the journal for their annual conference.

NAtIONAl COUNCIl OF JEWISH WOMEN

We helped the Jewish Community Relations Council to promote their voter outreach campaign event.

• Created the concept for the I’m Gonna Vote Party theme.

• Designed the ads, postcards, emails and website.

• Message was distributed by 40 organizations.

• More than 1,000 people attended the party.

JEWISH COMMUNItY RElAtIONS COUNCIl: AD

JEWISH COMMUNItY RElAtIONS COUNCIl: WEBSItE

We help Behrman House Publishers to educate Jewish students with engaging books and materials.

• We have been producing books, workbooks, teaching guides and educational materials for 15 years.

• One book was named one of the top ten books of the year by Publisher’s Weekly.

• Another series became a best-selling series.

• Hebrew language instructional series set a new standard for Hebrew instructional materials.

BEHRMAN HOUSE PUBlISHERS: UlPAN AlEF SERIES

BEHRMAN HOUSE PUBlISHERS: EDUCAtIONAl BOOk

logos for Jewish Organizations

How can we help you?

Howard levy PRINCIPAL

[email protected]