Marketing For Chemical Technologist

Marketing For Chemical TechnologistCJB40503

Mini Project : Pallet Program

ARIF HAZMI BIN NAHAR AHMAD MUZAMMIL BIN IDRIS MUHAMMAD AMIRUL BIN JASMI AHMAD TAWFIQ BIN ABD AZIZ AHMAD KAMAL ABD FATAH MOHD IKRAM HAKIMI MOHD ZAHAR NUR FATIHAH BT RAHMAT RAIS ADLAN BIN AHMAD MUHAMMAD IZZUDIN BIN JEFRI ABDUL HAKIM BIN MOHD YUSOF MUHAMMAD AQIL BIN FADZIL

Introduction: "PALLET PROJECT”is a program organized by UniKL MICET with full support and cooperation with Professional English 1 subject as well as with Marketing for Chemical Engineering Technologist Subject.

DATE: 23rd April 2016

THEME: Easy & Fast

Marketing Strategies

AIM & IMPACT:

To support the

program with all

marketing needs and

aspects. Advertise the program

with all medium possible

Impact to Student• Provide tables and benches for student to wait outside the class

• Provide spaces for student to wait before lecture/tutorial class

• Reduce the crowd of student in front of the library

• Increase the efficiency in study group

Impact to UniKL MICET• Reduce cost of UniKL MICET as the pallet will not rust or decay because due to the rain as it is coated with water resistant shellac varnish.

• More systematic campus condition

• Student feel more satisfied with the accommodation provided

• Show the concern of Management and Staff of UniKL MICET regarding the student welfare

Program Tentative

Time Activity

9am – 2pm Booth and project preparation Event started

2pm - 4pm Judging process

4pm - 5pm Certificate giving ceremony

Marketing Effectiveness

20 participants including 2 lecturers

Effectiveness is gauged by the objectives that have been set for our marketing activity

A good marketing strategy helps to define vision, mission and program goals, and outlines the needed to take to achieve these goals

Types of Marketing Plans

BANNERS, POSTERS, BUNTING & FLYERS 2 banners in Unikl Micet

Posters around academic building, cafeteria, desasiswa, laboratory etc

Bunting placed at registration counters in cafeteria for students to pre-register for the event

Flyers spread out to students and public especially during Friday prayer

Social medias, website and portals & radio stations

Such as Instagram, twitter, facebook etc

80% of them agreed that Facebook & Twitter

Impact of Social media Increased traffic

Increased exposure

Reduced marketing expenses

Banners,posters and flyers

Appendix

Briefing before the program started

• Disassemble the wood from pallet

• Cutting Process

• Safety Briefing about the hazard and safety precautions

The Product

Conclusion This event had already enculcate the culture of team building

among the students and also the public Interact between students and the lecturers by combining all their

hard works together meets and fulfill the objective of this program This program shown that the pallet is useful to make a new product Obtained a full approval from the management and all levels of

approval from all of the lecturers ans staff best marketing and promoting strategy and techniques on pulling

crowd Social media is the king and conquerer of the promoting platform

that is crucial for this digital millennium Banner or simply the classic way of promoting strategy is still the

fundamental element but need an extraordinary way to tackle the challenge faced