Marketing & Enablement - SAS...Customer value of SAS credentials: SAS communications campaigns to promote the value of partner program credentials and badges to SAS customers Title

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

Marketing & EnablementScott Batchelor, Partner Marketing

Manager

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT LAST TIME WE MET…

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT 2015 PARTNER SURVEY

Program satisfactionPartner Survey 2015

ROI

Level of trust

Ease of doing business

Innovation

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT A YEAR OF PROGRESS

• New program, new benefits

• Expanded marketing support

• Enhancing ROI

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT SPECIALIZATION PROGRAM

• 35 partners globally participated in pilot;12 have already met requirements

• Application process now open to all partners!

• Great feedback from partners so far:• Insider access • Exclusive enablement content

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MARKETING & ENABLEMENT PARTNER OF THE YEAR AWARDS

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MARKETING & ENABLEMENT MARKETING DEVELOPMENT FUNDS

What can the funds be used to do?• Run lead-generating and awareness

campaigns

• Purchase new lists

• Execute a customer-facing event

• Launch a web marketing initiative

• Develop advertising, media and PR activities

• Pay for translations (where applicable)

How do I get them?• MDF request form on PartnerNet on

sas.com

• Approval Execution Performance

Visit www.sas.com/partners

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT

Partner Marketing moved toWorldwideMarketing

Expandedmarketing

plans

Exploring innovative solutions

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT

Partner Marketing moved to

WorldwideMarketing

Expandedmarketing

plans

Exploring innovative solutions

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT

Partner Marketing moved toWorldwideMarketing

Expandedmarketing

plans

Exploring innovative solutions

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT

Partner Marketing moved toWorldwideMarketing

Expandedmarketing

plans

Exploring innovative solutions

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT INNOVATIVE SOLUTIONS

CampaignMarketplacePowered by Zift

48% of B2B buyers consume two to five pieces of content before making a purchase decision

-- Ercolo Media

65% of IT buyers require at least four pieces of content to make a vendor shortlist.

-- TechTarget

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT

1. Select a campaign2. Personalize3. Select recipients4. Schedule to send5. Check results

CampaignMarketplacePowered by Zift

Create tailored email marketing campaigns to your customer base in five easy steps!

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT

Pre-written posts to augment your social media efforts

Co-branded collateral library with your logo and contact information

Analytics dashboard to monitor campaign health

All helping you drive sales and increase ROI!

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT NEW SAS.COM PARTNER PAGES

C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

MARKETING & ENABLEMENT 2017 – OTHER CHANGES AND IMPROVEMENTS

More scalable enablement options: More virtual options for training

Partner Advisory Board: Partner board to provide feedback and guidance to SAS

Customer value of SAS credentials: SAS communications campaigns to promote the value of partner program credentials and badges to SAS customers