MARKETING EMAILS CAMPAIGN PLAN SALES TYPE SUBJECT HEADER WHEN EMAIL 1 PROBLEM EMAIL 2 TRANSFORMATION EMAIL 3 OBJECTION EMAIL 4 PROBLEM EMAIL 5 TRANSFORMATION EMAIL 6 OBJECTION EMAIL 7 LAST CHANCE EMAIL 8 VERY LAST CHANCE LNB (LOOKED NOT BOOKED) LNB 1 NOTICED YOU’D BEEN LOOKING LNB 2 ANY QUESTIONS? LNB 3 WHY DIDN’T YOU BUY?
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MARKETING EMAILSCAMPAIGN PL AN
SALES TYPE SUBJECT HEADER WHEN
EMAIL 1 PROBLEM
EMAIL 2 TRANSFORMATION
EMAIL 3 OBJECTION
EMAIL 4 PROBLEM
EMAIL 5 TRANSFORMATION
EMAIL 6 OBJECTION
EMAIL 7 LAST CHANCE
EMAIL 8 VERY LAST
CHANCE
LNB (LOOKEDNOT BOOKED)
LNB 1 NOTICED YOU’D
BEEN LOOKING
LNB 2 ANY QUESTIONS?
LNB 3 WHY DIDN’T
YOU BUY?
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