Marketing Electives Simulations “I hear and I forget; I see and I remember; I do and I understand.” - Confucius Formulating and executing marketing strategy. Enhancing fact-based analysis and decision making. Marketing analysis and marketing data interpretation. Competitive analysis, dynamics, and rivalry. Coping with uncertain environmental forces.
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Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand management, and new products courses. Business-to-business marketing electives
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Marketing Electives Simulations
“I hear and I forget; I see and I remember; I do and I understand.” - Confucius
Formulating and executing marketing strategy. Enhancing fact-based analysis and decision making. Marketing analysis and marketing data interpretation. Competitive analysis, dynamics, and rivalry. Coping with uncertain environmental forces.
LINKS Multi-
Channel Management
Essentials Simulation
LINKS Multi-
Channel Management Simulation
LINKS Positioning
Strategy Simulation
LINKS B2B Marketing Simulation
Learning Emphases
Multi-channel opportunity assessment
Multi-channel distribution and transportation management
Marketing program and operations capability linkages
distribution channels, and category management electives
“Mid-sized” marketing strategy simulation for
marketing management, marketing strategy, product and brand
management, and new products courses.
Business-to-business marketing electives
Typical Rounds Time Per Round
4
1.5-2 hours
6
2-3 hours
6
2-3 hours
6
2-3 hours
Typical Industry Size
4-6 firms per LINKS industry; teams of 3-5 students.
Minimum of 2 and maximum of 8 firms per LINKS industry; multiple, independent industries accommodate larger classes.
Cost Per Student $27 $38 $38 $38
In academic degree-granting programs, $27 and $38 per student simulations include a maximum of 4 and 6 rounds, respectively. Extra rounds cost $4 per student per round.
Current and potential LINKS instructors are invited to contact Randall G Chapman PhD, the LINKS author ([email protected]), to discuss the LINKS simulation variant that may be most appropriate for their instructional application.