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Memasarkan di Dunia Maya
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First Tweet (14 Agustus 2010):
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banyumurti.net
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4 (+1) P
PProduct
PPrice
PPlace
PPromotion
PPackaging
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4P 4C
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Product
C
ustomer
Wants & Needs
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Price
Cost
Is it worth it?
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Place
C
onvenience
How can we get it?
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Promotion
Communicatio
n
Whats in it for me?
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Packagi
ng C
ucok.
Attract
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14/47Who do you trust?
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15/47Do we need Social Media?
Img: aegisblogs.com
http://localhost/var/www/apps/conversion/tmp/scratch_6/Social%20Media%20in%20Plain%20English.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_6/Social%20Media%20in%20Plain%20English.flv -
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indonesia internet and socmed users statistic
M kPl I i ht
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74,6
JUTA
Indonesia Internet User
MarkPlus Insight
Netizen Survey 2013
MarkPlus Insight Netizen Survey 2013
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42%
56.10%
62.50%
69.40%
79.40%
95.90%
Chatting
Download/Upload Video
Email
Visiting Online News Portal
Browsing
Visiting Social Media
MarkPlus Insight Netizen Survey 2013
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Al
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Alexa.com
5/4/2014
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FACEBOOK
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29.4M
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Social Media
Revolution
(video)
http://c/Users/lenovo/Videos/Social%20Media%20Revolution%202013.flvhttp://c/Users/lenovo/Videos/Social%20Media%20Revolution%202013.flvhttp://c/Users/lenovo/Videos/Social%20Media%20Revolution%202013.flvhttp://c/Users/lenovo/Videos/Social%20Media%20Revolution%202013.flv -
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So HOW???
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MEDIA
The word Social is more important than media
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Awareness:
Majalah, Socmed,Offline roadshow,
radio, TV
Curiosity:Search blog,
google, youtube
Share:Socmed,
Offline
Consumption:Buy the
product
Share & Engage:
Socmed, offline
Loyalty:
Beli lagi, bangun
komunitas
User Journey
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How to Use Social Media to Engage With Customers
http://localhost/var/www/apps/conversion/DBU%20-%20Socmed/1%20Dramatic%20Shift%20in%20Marketing%20Reality%20(Scholz%20&%20Friends)%20(High).flv -
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LISTEN!
video-marketing-online.net
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Ask Question, Answer Question
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Be Friend!
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Be Honest!
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promote other
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OnlineOffline Balance
coolconversationslive.com
Online Promotion can be useless if you do nothing offline
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Social Media Tips for Better Engagement
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MEASURE
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Facebook Insight
Crowdbooster
Tweetreach
Twittercounter
Google Analytics
TOOLS
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FACEBOOK INSIGHTFrom: Facebook Page Insight Guide
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GOOGLE ANALYTICS
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References
Presentasi Nukman Luthfie (virtual.co.id) Presentasi Social Media MarketingTuhu Nugraha
Presentasi Social MediaDonny BU
Indonesia Netizen Survey 2013 (Majalah Marketeers Nov
2013) en.wikipedia.org/wiki/Marketing_mix
Blog.hootsuite.com
mashable.com
Alexa.com
semiocast.com
socialbakers.com
youtube.com/user/Socialnomics09
