Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
BackgroundQCCU has grown & expanded to many
branches through out QLD. They needed to be taken to the next level to establish further
customers and increase product sales.
This would be done by business review, create a new design, new advertising and
communications and new brand positioning.
First step, A Boom Consultancy Report of multiple QCCU branches was conducted on how the customer “sees” QCCU
and review of the “branch experience” & product communications at branch level.
Before PhotoIneffective “welcome
statement” that did not entice customers & nor entice
product sales
Crowded branch layout not conducive to best sales
Before
Ineffective visual merchandising to create potential sales
Before
In house message overload
Before
Busy advertising with too much information
Before
A website that had to many 11 tabs and too many messages
Before
Promotions that were weak
Before
Advertising too wordy, images were limited and weak alignment
Before
New Advertising Message & Image to connect with attracting new customers“Selling The Sizzle” with emotional connection
After Before
After
After
After Before
Professional in branch delivery of key message via live video
New Website – Simple and Easy to use9 Less tabs, better organised, less confusing, aligns with
QCCU brand and key message promoting product
After Before
After
New Floor Plan
New branch design that reflects the community, easy to use and promotes products in the correct location – artist render
After
New Look
After
Customer Service desk that break down the barriers with the customerand connects
After
Fresh New Layout – open & easy to use
After
After
New Brand & Fit Out Regional Branches Roll Out
Photos To Come
CreditsCameron Thompson – General Manager QCCU
Joel Flor – Operations Manager
QCCU Staff
Debra Young – Boom Retail Consultants
Colin Freeman – Space Planning Concepts
Phillip Russell – Onement Advertising
Related Documents
