INTRODUCTION TO BUSINESS & MARKETING Marketing Concept & Mix
Feb 22, 2016
INTRODUCTION TO BUSINESS & MARKETING
Marketing Concept & Mix
Review
Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management
Marketing Concept
The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
Marketing Mix
The marketing mix: “The 4 P’s”ProductPlacePricePromotion
The Marketing Mix
Product: what you are selling
Place: where it is sold
Price: how much it costs
Promotion: how you hear about the product
Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts: i.e. car, flower, clover, sun, bug, ipod these will be completed & presented next class
Examples
Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
i.e. car, flower, clover, sun, bug, ipodWill complete & present next class
HAVE FUN & BE CREATIVE!