Marketing & Communications Salary Guide2011

2011SALARY GUIDE

2011SALARY GUIDE

INTRODUCTIONABOUT USSALARY AND MARKET INFORMATION LONDON Commerce & Industry Financial Services Professional Services Public Sector & Not For Profit THE SOUTH Commerce & Industry Financial Services & Professional Services Public Sector & Not For Profit MIDLANDS & THE NORTH Commerce & Industry Financial Services & Professional Services Public Sector & Not For Profit SCOTLAND Commerce & Industry Financial Services Professional Services Public Sector & Not For ProfitCONTACT US

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MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 1

2011SALARY GUIDE

WELCOME TO OUR MARKETING & COMMUNICATIONS SALARY GUIDE FOR 2011. WE HOPE THAT YOU FIND THIS AN INSIGHTFUL REPORT, NOT ONLY FOR SALARIES AND BENEFITS, BUT ALSO FOR BROADER RECRUITMENT TRENDS WE FORESEE IN THE MARKETING & COMMUNICATIONS MARKETPLACE FOR 2011.

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As such, this salary and market report should be used as a guide only, our consultants are available to provide bespoke information and advice whatever your needs may be.

Our office locations and respective telephone numbers can be found at the back of this guide. Please contact us for a confidential discussion in relation to any of your recruitment requirements, whether you are an employer, or a job seeker looking for your next marketing or communications move.

We look forward to hearing from you.

Kind regards

Hudson Marketing & Communications

INTRODUCTION

The Hudson Marketing & Communications 2011 Salary Guide reflects how salaries have fluctuated across the industry. It contains market overviews and salary information for each major specialist area and forecasts how these areas will develop in the coming months.

The figures have been thoroughly researched by our industry experts and come from a variety of sources including job offers by clients, candidate disclosure of salaries and advertised salaries. We have also taken into account current market conditions and forecasts as well as our many years of collective experience between our recruitment experts. It is important to note that all salaries are dependent on a number of key factors such as size of company, location and sector.

2 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011

2011SALARY GUIDE

At Hudson, we connect great people with great companies to help both realise their potential.

Hudson Marketing & Communications is a recruitment consultancy specialising in marketing and communications roles. With offices across the UK & Ireland, our local knowledge and regional relationships combined with our global resources enable us to deliver our service with speed, quality and innovation.

We’ve developed and continue to build highly focused expertise and networks across the markets we work within, so that we can connect the best and brightest people with your organisation, or connect you with the right opportunity.

Our consultants are sector specialists, each dedicated to providing recruitment solutions within specific industries. Our main focuses include but are not limited to:

| Commerce & Industry

| Financial Services

| Professional Services

| Public Sector & Not For Profit

ABOUT HUDSON MARKETING & COMMUNICATIONS

SALARY AND MARKET INFORMATION

2011SALARY GUIDE


2011SALARY GUIDE

2011SALARY GUIDE


2011SALARY GUIDE

LONDON

LONDON

Whilst by no means a return to boom times, 2010 nevertheless showcased a rise in employer and job seeker confidence, marked by an increased level of engagement in permanent recruitment on both sides. Although more eager to hire talent than the previous year, companies remained cautious in their decision-making with the average time to hire on assignments often exceeding 12 weeks. Likewise candidates showed greater trepidation when presented with firm offers. When given attractive buy-back incentives, they were less willing to risk venturing into unknown territory.

It is likely throughout 2011 that we will see the trend of slow, steady growth continue. Demand for specialist skill sets such as online marketing and proposition management will outweigh that of generalist marketers. Though that said, the increased proliferation of SMEs will command a need for candidates to have a broad appreciation of all aspects of the marketing mix.

Still, the year closed on a promising note, with more jobs being recruited for in general and a particular uplift in senior level hires.

Temporary recruitment within commerce & industry remained relatively stagnant, driven by enforced cost-cutting across the majority of businesses. Again, this attitude appeared to ease slightly toward the close of the year and it’s likely that we’ll see a greater number of contractors brought into companies as employers once again begin to recognise the benefits of temporary hires.

COMMERCE & INDUSTRY


2011SALARY GUIDE

COMMERCE & INDUSTRYPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)

MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £

MARKETING

Marketing Director 70,000 120,000 80,000 Car Allowance, Bonus + Benefits 300 550 350

Marketing Manager 35,000 60,000 45,000 Bonus + Benefits 150 300 225

Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 130

Direct Marketing Manager 35,000 50,000 40,000 Bonus + Benefits 150 200 175

Direct Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 105 150 130

Campaign/Brand Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 220

Campaign/Brand Executive 25,000 40,000 30,000 Bonus + Benefits 105 170 130

Advertising Manager 35,000 50,000 40,000 Bonus + Benefits 150 225 170

Online/Digital/e-Marketing 30,000 50,000 40,000 Bonus + Benefits 130 215 170

Head of Online/Digital/e-Marketing 50,000 75,000 60,000 Car Allowance, Bonus +

Benefits 215 350 250

Head of Product 60,000 100,000 75,000 Car Allowance, Bonus + Benefits 250 450 300

Product Manager 40,000 80,000 65,000 Bonus + Benefits 220 350 275

Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200

Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250

SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200

SEO Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 125

Head of CRM 70,000 95,000 85,000 Car Allowance, Bonus + Benefits 300 450 350

CRM Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

CRM Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 120

Head of Retention & Acquisition 70,000 90,000 80,000 Car Allowance, Bonus + Benefits 300 400 350


2011SALARY GUIDE

LONDON



Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

Events Director 60,000 75,000 65,000 Car Allowance, Bonus + Benefits 250 350 275

Events Manager 35,000 50,000 40,000 Bonus + Benefits 150 220 170

Events Executive 20,000 35,000 25,000 Bonus + Benefits 100 150 100

Head of Research/Insight/Knowledge 70,000 100,000 80,000 Car Allowance, Bonus +


Research/Insight/Knowledge Manager 35,000 60,000 45,000 Bonus + Benefits 150 250 200

COMMUNICATIONS

Communications Director 70,000 100,000 80,000 Car Allowance, Bonus + Benefits 300 450 350

Head of Communications 60,000 85,000 75,000 Car Allowance, Bonus + Benefits 250 400 320

Communications Manager 35,000 60,000 45,000 Bonus + Benefits 170 300 210

Communications Executive 25,000 40,000 35,000 Bonus + Benefits 100 200 150

Head of Corporate Communications 70,000 100,000 80,000 Car Allowance, Bonus +


Corporate Communications Manager 35,000 60,000 50,000 Bonus + Benefits 150 250 210

Press & PR Manager 35,000 60,000 50,000 Bonus + Benefits 150 250 210

Press Officer 20,000 35,000 30,000 Bonus + Benefits 100 150 130

Director of Internal Communications 70,000 100,000 80,000 Car Allowance, Bonus +


Head of Internal Communications 60,000 85,000 75,000 Car Allowance, Bonus +


Internal Communications Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 200

Internal Communications Executive 25,000 40,000 30,000 Bonus + Benefits 100 170 150

Copywriter/Editor 20,000 45,000 35,000 Bonus + Benefits 100 200 150

Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200


2011SALARY GUIDE

Marketing & communications across the financial services market experienced a strong year in 2010, with significant growth in volume and revenue on 2009.

Permanent recruitment returned to some consistency, particularly across the larger retail and institutional organisations while the temporary market improved as the year went on, peaking in August.

From a temporary perspective the latter months of 2010 flattened out and that has continued into 2011. Perhaps the announcement of budgets ruled the thoughts of many organisations and thus slowed many processes down.

For the temporary market the areas of growth were largely across the digital and product space. We also saw a lift across change communications as mergers and acquisitions took effect.

From a permanent perspective H1 2010 started strongly with continued volumes in communications requisitions. This was driven by organisations’ recruitment for

From a bonus perspective some banks shifted focus to the “total remuneration package”, moving away from high percentage bonuses and increasing the base salary. For some, the increase in base salary was to correct the preceding two year plus salary freeze.

The expectation for 2011 is that the sector will see much more of an even flow of recruitment across skill sets in marketing and communications. This is a change from 2010 where some skills moved and others remained stagnant. The industry itself having consolidated and removed overlapping support functions are now better placed to make strategic growth hires in marketing and communications, in line with business development objectives and reputation focused plans.

good internal and external communications specialists to concentrate on change communications (especially in listed businesses). Marketing in those businesses that had consolidated and restructured had in some cases moved away from the dormant business as usual /replacement roles we had noticed in 2009. There was some new headcount created in strategic and product marketing, to enable companies to take advantage of market share availability, following competitor product line changes or market exits.

H2 2010 was notably quieter. A mixture of over eager recruiting by line managers (starved of hiring budget during the downturn) and a generally poor set of financial results in Q3 for the economy, lead to caution and budgets being removed for Q4, and a focus on planning for 2011 instead. We saw growth in internal and change communications and PR/media relations. Salary levels remained consistent and at pre-downturn levels in most areas. Marketing was predominantly business as usual with a few, generally SME businesses hiring in product and strategic marketing.

FINANCIAL SERVICES


2011SALARY GUIDE

LONDON

FINANCIAL SERVICESPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


MARKETING

Marketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625

Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300

Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250

Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275

Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175

Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275

Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275

Head of Online/Digital/e-Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475

Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475

Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300

Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400

SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325

SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210

Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450

CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200


2011SALARY GUIDE



Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450

Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 250

Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450

Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275

Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140

Head of Research/Insight/Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500

Research/Insight/Knowledge Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

COMMUNICATIONS

Communications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550

Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450

Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250

Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150

Head of Corporate Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450


2011SALARY GUIDE

LONDON



Corporate Communications Manager 50,000 70,000 60,000 Car + up to 30% 200 300 250

Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250

Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150

Director of Internal Communications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800

Head of Internal Communications 60,000 80,000 70,000 Car + up to 30% 400 600 500

Internal Communications Manager 50,000 65,000 55,000 Car + up to 20% 200 350 275

Internal Communications Executive 35,000 50,000 45,000 10 – 15% bonus 120 180 150

Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150

RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300


2011SALARY GUIDE

As confidence in the market continued to increase, 2010 saw a steady rise in the number of roles available across marketing, communications and business development.

Unsurprisingly, there has been a marked increase in the number of roles which are directly attributed to revenue generation – namely business development, typically at executive and managerial level. We expect this level of activity to continue for the duration of 2011 as firms continue to drive their presence in their existing specialist sectors, but also as they seek to take market share in other sectors from competitor firms. Consequently, salary premiums are attached to these roles and we are confident that this will continue.

We have observed an increase in salary levels to compensate for reduced bonuses, particularly at the head of and managerial levels. We have continued to see more permanent than temporary roles available.

The recruiting challenge in this sector, for 2011 will be to continue to attract and retain top talent. Whilst confidence has indeed increased, the highest calibre candidates will need to be provided with good incentives in order to leave their current firm to go to a competitor. This requires hiring firms to offer competitive and attractive salary and benefits packages. Firms will need to be smarter in their recruitment campaigns – being mindful that talented candidates will be sought after by a number of firms.

Activity at the senior end of the market has increased, and we have experienced more interest from candidates at the head of and director level, who are beginning to explore opportunities in the marketplace. This demonstrates an increased level of optimism in general, despite there not being as many open opportunities for them at this stage. Throughout this year we anticipate more movement at the senior end of the market due to this increased confidence.

The busiest sectors within professional services during 2010 were undoubtedly the legal and accountancy firms, who have shown strong signs of recovery. Property and real estate have experienced slower signs of growth.

PROFESSIONAL SERVICES


2011SALARY GUIDE

LONDON

PROFESSIONAL SERVICESPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


MARKETING & COMMUNICATIONS

Marketing Director 80,000 130,000 100,000 Car + Bonus + Benefits 600 1,000 775



Business Development Director 90,000 150,000 120,000 Car + Bonus + Benefits 450 700 550

Business Development Manager 38,000 45,000 50,000 Bonus + Benefits 250 400 325

Business Development Executive 28,000 40,000 35,000 Bonus + Benefits 180 250 210

Head of PR 65,000 85,000 75,000 Car + Bonus + Benefits 350 450 300

PR Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325

Bid Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325

Marketing Communications Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325

Database/CRM Manager 45,000 60,000 50,000 Bonus + Benefits 200 350 275




2011SALARY GUIDE

The public sector arena has seen many changes, since the move from Labour to the new Conservative - Liberal Democrat coalition. This has had an impact on marketing and communications roles in central and local government, non- departmental public bodies, housing and NHS sectors specifically. There are now surplus amounts of skilled public sector professionals out of work who are taking longer to obtain permanent or temporary positions.

This has also had an effect on day rates, which have dropped significantly. We are actively advising candidates to keep their skills active, by taking on short term contracts, whilst keeping their eye out for longer term contracts and permanent positions.

The not for profit sector has been affected, in particular charities have had to operate a leaner business, with much more of an emphasis on the commercial side. This has resulted in a shift in roles and in demand with more focus on marketing professionals with international experience in particular, and commercial expertise. We have seen a decline in communications roles.

PUBLIC SECTOR & NOT FOR PROFIT


2011SALARY GUIDE

LONDON

PUBLIC SECTOR & NOT FOR PROFITPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)

MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £

MARKETING

Marketing Director 50,000 100,000 75,000 285 625 450

Marketing Manager 35,000 45,000 40,000 148 210 169

Marketing Executive 25,000 35,000 30,000 106 163 127

Direct Marketing Manager 35,000 45,000 40,000 148 210 169

Direct Marketing Executive 25,000 35,000 30,000 106 163 127

Campaign/Brand Manager 40,000 50,000 45,000 169 233 191

Campaign/Brand Executive 28,000 40,000 34,000 119 186 144

Online/Digital/e-Marketing 28,000 40,000 34,000 119 186 144

Head of Online/Digital/e-Marketing 40,000 60,000 50,000 169 280 212

Product Manager 40,000 50,000 45,000 169 233 191

SEO Manager 35,000 50,000 42,500 148 233 180

SEO Executive 25,000 35,000 30,000 106 163 127

Head of CRM 45,000 75,000 60,000 191 350 254

CRM Manager 30,000 50,000 40,000 127 233 169

CRM Executive 25,000 40,000 32,500 106 186 138

Events Director 30,000 50,000 40,000 127 233 169

Events Manager 30,000 45,000 37,500 127 210 159


2011SALARY GUIDE



Events Executive 25,000 35,000 30,000 106 163 127

Head of Research/Insight/Knowledge 50,000 60,000 55,000 212 280 233

Research/Insight/Knowledge Manager 40,000 50,000 45,000 169 233 191

COMMUNICATIONS

Communications Director 40,000 75,000 57,500 169 350 244

Head of Communications 40,000 60,000 50,000 169 280 212

Communications Manager 35,000 45,000 40,000 148 210 169

Communications Executive 25,000 35,000 30,000 106 163 127

Head of Corporate Communications 40,000 60,000 50,000 169 280 212


2011SALARY GUIDE

LONDON



Corporate Communications Manager 25,000 45,000 35,000 106 210 148

Press & PR Manager 30,000 60,000 45,000 127 280 191

Press Officer 25,000 35,000 30,000 106 163 127

Director of Internal Communications 40,000 75,000 57,500 169 350 244

Head of Internal Communications 40,000 60,000 50,000 169 280 212

Internal Communications Manager 35,000 45,000 40,000 148 210 169

Internal Communications Executive 25,000 35,000 30,000 106 163 127

Copywriter/Editor 25,000 35,000 30,000 106 163 127


2011SALARY GUIDE

2011SALARY GUIDE


2011SALARY GUIDE

THE SOUTH

Confidence slowly returned to the market during 2010 across the region. After a sluggish start we saw a steady rise in the number of roles available across marketing, communications, sales and business development. During Q3 and Q4 we experienced a marked increase in the number of mid to senior level sales and business development opportunities, as organisations looked to drive activity, increase revenue and win back market share from competitors. We expect this trend to continue throughout 2011.

Surprisingly, the busiest sector within our region during 2010 was retail which showed strong signs of recovery. We made a number of marketing communications placements in this sector, whereas in both the FMCG, services and third sector we have experienced much slower signs of growth.

Our main challenge across the region for the duration of 2011 will be to identify and attract new candidates. Whilst confidence is slowly increasing, candidates still appear nervous and reluctant in some cases to move on. The highest calibre candidates will need to be offered good incentives in order to leave their current business. We also can’t ignore the competition we face as recruiters, as more organisations look to populate their own internal recruitment teams. The need for recruiters to create and deliver more innovative recruitment solutions and provide specialist services has never been greater.

With the UK government having to make some tough decisions around budgets and spending cuts there was an inevitable freeze in ‘new hire’ recruitment strategies. The trend continued from 2009 with the reduction in the number of third sector temporary contractors as budgets were finally removed.

The freeze appeared to affect every part of the public and not for profit sectors. In particular at the strategic communications level across the NHS and local government where efficiencies of up to 70% were sought in some cases.

Salary levels in our region have remained stagnant in the main, with organisations under the impression that they can make the most of market conditions and get more experience for their money. We have also continued to see more permanent and fixed term contract roles rather than temporary roles.

THE SOUTHALL SECTORS


2011SALARY GUIDE



MARKETING

Marketing Director 70,000 120,000 80,000 Car Allowance, Bonus + Benefits 300 550 350









Head of Online/Digital/e-Marketing 50,000 75,000 65,000 Car Allowance, Bonus +


Head of Product 60,000 100,000 75,000 Car Allowance, Bonus + Benefits 250 450 300


Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200

Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250

SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200


Head of CRM 70,000 95,000 85,000 Car Allowance, Bonus + Benefits 300 450 350



Head of Retention & Acquisition 70,000 90,000 80,000 Car Allowance, Bonus + Benefits 300 400 350


2011SALARY GUIDE

THE SOUTH



Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

Events Director 60,000 75,000 65,000 Car Allowance, Bonus + Benefits 250 350 275



Head of Research/Insight/Knowledge 70,000 100,000 80,000 Car Allowance, Bonus +



COMMUNICATIONS

Communications Director 70,000 100,000 80,000 Car Allowance, Bonus + Benefits 300 450 350

Head of Communications 60,000 85,000 75,000 Car Allowance, Bonus + Benefits 250 400 320



Head of Corporate Communications 70,000 100,000 80,000 Car Allowance, Bonus +





Director of Internal Communications 70,000 100,000 80,000 Car Allowance, Bonus +


Head of Internal Communications 60,000 85,000 75,000 Car Allowance, Bonus +





Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200


2011SALARY GUIDE

FINANCIAL SERVICES & PROFESSIONAL SERVICESPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


MARKETING

Marketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625

Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300

Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250

Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275

Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175

Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275

Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275

Head of Online/Digital/e-Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475

Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475

Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300

Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400

SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325

SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210

Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450

CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200

Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450

Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 250


2011SALARY GUIDE

THE SOUTH

FINANCIAL SERVICES & PROFESSIONAL SERVICESPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450

Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275

Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140

Head of Research/Insight/Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500

Research/Insight/Knowledge Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

COMMUNICATIONS

Communications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550

Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450

Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250

Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150

Head of Corporate Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450

Corporate Communications Manager 50,000 70,000 60,000 Car + up to 30% 200 300 250

Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250

Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150

Director of Internal Communications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800

Head of Internal Communications 60,000 80,000 70,000 Car + up to 30% 400 600 500

Internal Communications Manager 50,000 65,000 55,000 Car + up to 20% 200 350 275

Internal Communications Executive 35,000 50,000 45,000 10 – 15% bonus 120 180 150

Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150

RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300


2011SALARY GUIDE



MARKETING










Product Manager 40,000 50,000 45,000 169 233 191

SEO Manager 35,000 50,000 42,500 148 233 180

SEO Executive 25,000 35,000 30,000 106 163 127

Head of CRM 45,000 75,000 60,000 191 350 254

CRM Manager 30,000 50,000 40,000 127 233 169

CRM Executive 25,000 40,000 32,500 106 186 138

Events Director 30,000 50,000 40,000 127 233 169


2011SALARY GUIDE

THE SOUTH



Events Manager 30,000 45,000 37,500 127 210 159




COMMUNICATIONS







Press & PR Manager 30,000 60,000 45,000 127 280 191

Press Officer 25,000 35,000 30,000 106 163 127






2011SALARY GUIDE


2011SALARY GUIDE

MIDLANDS & THE NORTH

Throughout 2010, the economic climate proved quite a test for both marketing and PR professionals in the Midlands and North of England. Often viewed as non-fee earning staff, some businesses had to cut their marketing and PR teams substantially or freeze headcount in an effort to reduce costs. Despite this, we did see a definite increase in demand for talented professionals across several key sectors compared to the previous year. Whilst the temporary market slowed down (governed largely by public sector cuts), the trend for permanent hires in financial services, utilities, professional services and the engineering & manufacturing sectors exceeded expectations.

Despite positive signs of recovery in 2010, revenue generation was still in sharp focus, so marketers who could drive the bottom line were in most demand. Given the cost efficiencies of web channels, there was a

Despite positive signs, the market in 2011 remains fragile and there is still a hesitancy to hire permanent marketing staff in volume. Replacement hires as opposed to hiring en masse remains a priority, although the financial services and utilities markets in particular have started to buck this trend. Senior hires have also resurfaced after a reliance on tactical marketers to get through the recession. Interim professionals remain in demand as businesses balance critical projects with permanent headcount budgets.

We are still experiencing a flood of candidates into the market which in turn has altered the face of interim recruitment. This influx of available candidates makes it ever more important to identify the truly skilled applicants through robust selection techniques. We need to be mindful that a higher volume of candidates doesn’t necessarily mean a higher volume of quality, that will add profit to the bottom line and enhance a business’ values and reputation.

desire to develop on-line revenue streams which created a steady flow of jobs in this area. Businesses also looked to proposition and partnership marketers to create new viable revenue streams. Product marketers were in high demand across both consumer products and B2B, and have commanded a premium in terms of salary. As have financial marketing professionals with particular expertise in savings & investment products.

As the economic climate improved, companies were keen to manage their reputation internally and externally. Staff engagement was, and continues to be, high on the agenda as downsizing or restructures left some staff feeling vulnerable or disillusioned. As a result we saw, and continue to see, an increase in demand for internal communications professionals to help engage and reassure staff working in leaner environments. We have also seen an increase in demand for PR professionals to maintain the businesses positive image and encourage confidence in an uncertain market.

MIDLANDS & THE NORTHALL SECTORS


2011SALARY GUIDE



MARKETING

Marketing Director 70,000 200,000 100,000 Car + Bonus + Benefits 415 1,200 625

Marketing Manager 30,000 55,000 40,000 Car + Bonus + Benefits 145 315 215


Direct Marketing Manager 35,000 55,000 40,000 Car + Bonus + Benefits 195 315 215


Campaign/Brand Manager 30,000 50,000 40,000 Car + Bonus + Benefits 195 315 215


Advertising Manager 35,000 60,000 40,000 Car + Bonus + Benefits 195 350 215

Head of Online/Digital/e-Marketing 55,000 90,000 70,000 Car + Bonus + Benefits 315 565 415


Head of Product 60,000 120,000 90,000 Car + Bonus + Benefits 350 725 565

Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250

Category Manager 30,000 60,000 45,000 Car + Bonus + Benefits 155 350 250

Propositions Manager 30,000 65,000 45,000 Car + Bonus + Benefits 145 385 250

SEO Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of CRM 60,000 90,000 75,000 Car + Bonus + Benefits 350 565 450

CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 500


2011SALARY GUIDE




Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 250

Events Director 40,000 60,000 50,000 Car + Bonus + Benefits 200 350 250

Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145

Events Executive 20,000 30,000 25,000 Benefits 100 150 125

Head of Research/Insight/Knowledge 50,000 120,000 80,000 Car + Bonus + Benefits 300 725 500

Research/Insight/Knowledge Manager 30,000 50,000 40,000 Car + Bonus + Benefits 145 285 215

COMMUNICATIONS

Communications Director 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595

Head of Communications 50,000 70,000 60,000 Car + Bonus + Benefits 285 415 350


Communications Executive 20,000 30,000 25,000 Benefits 100 145 125

Head of Corporate Communications 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595


Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 145 250 195

Press Officer 20,000 30,000 25,000 Benefits 100 145 125

Director of Internal Communications 65,000 100,000 80,000 Car + Bonus + Benefits 385 625 500

Head of Internal Communications 45,000 65,000 55,000 Car + Bonus + Benefits 250 385 315


Internal Communications Executive 20,000 30,000 25,000 Benefits 100 145 125

Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125

RFP Writer 30,000 60,000 45,000 Bonus + Benefits 150 300 200


2011SALARY GUIDE

FINANCIAL SERVICES AND PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


MARKETING

Marketing Director 80,000 125,000 100,000 Car + Bonus + Benefits 300 850 450

Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300


Direct Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300


Campaign/Brand Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300






Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250

Propositions Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 385 250



Head of CRM 65,000 90,000 75000 Car + Bonus + Benefits 350 565 450

CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 500

Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 250


2011SALARY GUIDE


FINANCIAL SERVICES AND PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)



Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145

Events Executive 20,000 30,000 25,000 Benefits 100 150 125


Research/Insight/Knowledge Manager 30,000 50,000 40,000 Car + Bonus + Benefits 145 285 215

COMMUNICATIONS



Communications Manager 30,000 55,000 40,000 Car + Bonus + Benefits 150 285 215

Communications Executive 25,000 35,000 28,000 Benefits 120 150 125


Corporate Communications Manager 30,000 55,000 40,000 Car + Bonus + Benefits 150 285 215

Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 150 250 195





Internal Communications Executive 20,000 30,000 25,000 Benefits 100 145 125

Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125



2011SALARY GUIDE



MARKETING

Marketing Director 65,000 120,000 90,000 Car + Bonus + Benefits 385 725 565













Head of CRM 55,000 85,000 65,000 Car + Bonus + Benefits 315 525 385






2011SALARY GUIDE







COMMUNICATIONS















2011SALARY GUIDE


2011SALARY GUIDE

SCOTLAND

We are continuing to see a steady uplift in recruitment activity across a range of sectors. FMCG and utilities in particular, are continuing to hire not only business essential roles, but also new talent to drive growth in targeted areas. Skills high in demand in these sectors include digital marketing, brand and product marketing. The manufacturing and IT sectors are hiring commercial marketers typically with a breadth of B2B marketing experience, as they seek out new potential markets and maximise existing

Companies in the private sector continue to take a cautious approach to growth, while continuing to manage costs tightly. We do expect to see an uplift in interim opportunities over the year. This trend has already started, with companies seeing that they are able to bring in high calibre, interim marketing talent, without having to commit to permanent headcount.

client pools. Whilst the preference seems to be for a broader B2B marketing skill set, the inclusion of digital expertise continues to be highly sought after. We expect to see this trend continue throughout 2011. Construction and related sectors continue to find the market difficult, with only the most essential hires being made.

COMMERCE & INDUSTRY

SCOTLAND


2011SALARY GUIDE



MARKETING

Marketing Director 70,000 120,000 100,000 700 1,000 850







Advertising Manager 30,000 40,000 35,000 150 250 200


Head of Online/Digital/e-Marketing 50,000 100,000 75,000 500 1,000 750

Head of Product 50,000 70,000 60,000 200 400 300

Product Manager 30,000 50,000 45,000 150 250 200

Category Manager 40,000 55,000 48,000 180 250 215

Propositions Manager 35,000 50,000 45,000 150 250 200

SEO Manager 30,000 40,000 35,000 150 200 175


2011SALARY GUIDE

SCOTLAND



SEO Executive 24,000 30,000 25,000 120 160 140

Head of CRM 40,000 60,000 45,000 200 300 250

CRM Manager 30,000 40,000 35,000 150 200 175

CRM Executive 21,000 28,000 25,000 90 120 105

Head of Retention & Acquisition 50,000 70,000 60,000 300 500 400

Retention & Acquisition Manager 30,000 40,000 35,000 150 200 175

Events Manager 25,000 35,000 30,000 110 180 145





2011SALARY GUIDE



COMMUNICATIONS







Press & PR Manager 30,000 40,000 35,000 150 250 200

Press Officer 25,000 30,000 27,000 120 180 150







2011SALARY GUIDE

SCOTLAND

Following on from the trend over the last few years, financial services continues to be the dominant employment market for marketing and communications professionals in Scotland. The demand for contract/interim resource has continued to increase. This has led to a shortage of talent available in certain areas, such as product and internal communications, which in turn is starting to drive up day rates.

Clients are also seeking candidates with knowledge and experience of social media, web analytics and other emerging technologies. Due to the high levels of recruitment activity in Scotland over the last couple of years there is a need to seek out a new candidate pool from both down south and the overseas market. We are also seeing an increased demand for our search & selection product as financial services companies seek out the best senior talent from across the UK and globally.

On the permanent side, there is still a demand for commercially focused and revenue generating marketing professionals, to drive customer acquisition and improve product performance. As more organisations are building in-house marketing functions, we have seen an increase in the demand for candidates from an agency background. These candidates will have strong customer centric experience, have worked with high volume campaigns and have the breadth of multi channel experience.

FINANCIAL SERVICES


2011SALARY GUIDE



MARKETING








Advertising Manager 30,000 40,000 35,000 150 200 175


Head of Online/Digital/e-Marketing 50,000 100,000 75,000 500 1,000 750

Head of Product 50,000 80,000 60,000 300 500 400

Product Manager 30,000 55,000 45,000 150 250 200

Propositions Manager 35,000 50,000 45,000 150 250 200

SEO Manager 30,000 40,000 35,000 150 200 175

SEO Executive 20,000 30,000 25,000 90 130 110

Head of CRM 40,000 50,000 45,000 300 500 400

CRM Manager 30,000 40,000 35,000 150 250 200

CRM Executive 21,000 28,000 25,000 100 130 115

Head of Retention & Acquisition 50,000 75,000 60,000 400 600 500


2011SALARY GUIDE

SCOTLAND



Retention & Acquisition Manager 30,000 40,000 35,000 150 250 200

Events Manager 25,000 35,000 30,000 110 180 160




COMMUNICATIONS







Press & PR Manager 30,000 40,000 35,000 150 200 175

Press Officer 25,000 30,000 27,000 120 200 160







2011SALARY GUIDE

We have witnessed a number of professional services companies starting to reassess their marketing and business development functions over Q1 2011. Keen to invest in this area, they have been actively looking to bring in the best available commercial thinking talent, offering very competitive salaries. We have seen an increase in the requirement for permanent business development and tender managers, as a direct result of the increasing competition between local and national firms, for valuable public sector business.

The increased demand from clients in this sector is starting to outstrip supply. Consequently, it is beginning to prove more difficult to find suitable candidates of the right calibre, for new positions, compared to this time last year.

Marketing & communications roles in professional services have been at their most buoyant at the junior-mid level positions, (salary ranges circa £25,000 - £35,000), on a permanent basis. Unlike other sectors within Scotland, we have not seen an increase in the demand for interim contractors in this area. Depending on the impact of public sector austerity measures going forward, this may change, as clients may seek greater flexibility in their workforce.

PROFESSIONAL SERVICES


2011SALARY GUIDE

SCOTLAND

PROFESSIONAL SERVICESPERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)


MARKETING & COMMUNICATIONS




Business Development Director 45,000 60,000 52,500 200 400 300

Business Development Manager 30,000 40,000 35,000 150 250 200

Business Development Executive 22,000 30,000 26,000 120 150 135

PR Manager 28,000 35,000 31,500 120 150 135

Bid Manager 25,000 40,000 32,500 150 200 175

Marketing Communications Manager 30,000 40,000 35,000 120 180 150

Database/CRM Manager 28,000 35,000 31,500 120 150 135

Events Manager 25,000 35,000 30,000 120 200 160



2011SALARY GUIDE

As predicted throughout 2010 and into 2011, there has been a reduction in the amount of permanent and interim opportunities available for marketing and communications professionals across all areas of the public sector.

UK government spending cuts have also had a knock-on impact on not for profit organisations, as a result of the reduction in allocated funding to the third sector. These organisations have naturally had to limit their headcount numbers to overcome this loss.

We have however, continued to see a demand for candidates in specialist areas within both the permanent and interim market. Candidates with skill sets in digital marketing, PR and internal communications are highly sought after. Organisations are looking to drive more cost effective marketing to maximise their restricted budget, while at the same time, investing in employee engagement as they go through large organisational change.

With the Scottish government budget cuts set to bite over the next couple of years, it comes as no surprise that the large public sector organisations, such as local authorities, have placed a hold on salary reviews, across all levels in marketing and communications.

PUBLIC SECTOR & NOT FOR PROFIT


2011SALARY GUIDE

SCOTLAND



MARKETING








SEO Manager 28,000 40,000 34,000 130 180 155

SEO Executive 21,000 30,000 25,000 110 130 120

Head of CRM 55,000 70,000 60,000 300 500 400

CRM Manager 30,000 40,000 35,000 150 200 175

CRM Executive 21,000 28,000 25,000 100 120 110

Events Director 40,000 60,000 50,000 200 400 300

Events Manager 25,000 35,000 30,000 150 250 200





2011SALARY GUIDE



COMMUNICATIONS







Press & PR Manager 30,000 40,000 35,000 150 200 175

Press Officer 25,000 30,000 27,000 120 200 160







2011SALARY GUIDE

THE SOUTH

CONTACT US

HUDSON.COMJOBS.HUDSON.COM

2011SALARY GUIDE

BIRMINGHAM

Victoria Square House Victoria Square Birmingham B2 4AJ Tel: +44 (0) 121 633 0010 Fax: +44 (0) 121 633 0862

BRISTOL

Westpoint 78 Queens Road Clifton Bristol BS8 1QU Tel: +44 (0) 117 333 0000 Fax: +44 (0) 117 333 0001

DUBLIN

10 Lower Mount Street Dublin 2 Tel: +353 (0) 1676 5000 Fax +353 (0) 1676 5111

EDINBURGH

Caledonian Exchange 19a Canning Street Edinburgh EH3 8EG

Tel: +44 (0) 131 555 4321 Fax: +44 (0) 131 555 4224

GLASGOW

130 St Vincent Street Glasgow G2 5HF Tel: +44 (0) 141 221 8182 Fax: +44 (0) 141 248 6008

LEEDS

1 City Square Leeds LS1 2ES Tel: +44 (0) 113 366 3267 Fax: +44 (0) 113 297 9547

LONDON

Chancery House 53-64 Chancery Lane London WC2A 1QS Tel: +44 (0) 20 7187 6000 Fax: +44 (0) 20 7187 6001

MANCHESTER

Fifth Floor The Chancery 58 Spring Gardens Manchester M2 1EW Tel: +44 (0) 161 832 7728 Fax: +44 (0) 161 839 1375

MILTON KEYNES

500 Avebury Boulevard Milton Keynes MK9 2BE Tel: +44 (0) 1908 547 995 Fax: +44 (0) 1908 547 987

READING

Greyfriars Gate 5 - 7 Greyfriars Road Reading Berkshire RG1 1NU Tel: +44 (0) 118 939 1003 Fax: +44 (0) 118 939 3331

ABERDEEN

4-5 Golden Square Aberdeen AB10 1RD Tel: +44 (0) 1224 620 262 Fax: +44 (0) 1224 620 362

2011SALARY GUIDE

Marketing & Communications Salary Guide2011

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