Marketing and Communications Reinvented Image taken from unsplash.com @jonobean
Marketing & Communications Reinvented
May 12, 2015
Change is the only constant in marketing, communications and technology today. This presentation details some of the changes that have happened and a new approach to marketing and communications that will ensure future success.
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Transcript
Only Two questions worth asking
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Don’t Build your Brand on Rented Land
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10% drop in Facebook Organic Reach = 25% rise in Share Price
JANOCT NOV DEC FEB MAR APR
$40
0%
15%
12%
9%
6%
3%
$50
$60
$70
Facebook Share Price Average Organic Page reach
The Power of a Subscriber
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Emotional Connection = Differentiation
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h
Not Real Time but Right Time
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h
From media relations to advocate amplification
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Move from ABC to ABH
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From Media Sell in to Content Partnership
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The 8 Second Value Proposition
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8 Second VP eg
8 Second VP eg
8 Second VP eg
Thanks!@jonobean
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