See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/280698016 Marketing Communications in India Research · August 2015 DOI: 10.13140/RG.2.1.4381.6807 CITATIONS 2 READS 25 1 author: Some of the authors of this publication are also working on these related projects: Bhaarat, That Is India View project General Writings View project Mukul P Gupta Management Development Institute Gurgaon 130 PUBLICATIONS 18 CITATIONS SEE PROFILE All content following this page was uploaded by Mukul P Gupta on 05 August 2015. The user has requested enhancement of the downloaded file.
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Marketing Communications in India - ResearchGate · PDF fileMarketing Communications in India Thursday 03 December 2009 1015 – 1145 hrs. ... Christians speak Malayalam, one-sixth
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/280698016
Marketing Communications in India
Research · August 2015
DOI: 10.13140/RG.2.1.4381.6807
CITATIONS
2
READS
25
1 author:
Some of the authors of this publication are also working on these related projects:
Bhaarat, That Is India View project
General Writings View project
Mukul P Gupta
Management Development Institute Gurgaon
130 PUBLICATIONS 18 CITATIONS
SEE PROFILE
All content following this page was uploaded by Mukul P Gupta on 05 August 2015.
The user has requested enhancement of the downloaded file.
Marketing Communications Marketing Communications in India
Thursday 03 December 2009y1015 – 1145 hrs.1200 – 1330 hrs.
Agenda
• Diversity in Target Audience• Media Class and Types• Media Class and Types• Media Exposure• Advertising and Communication Agencies• Advertising and Communication Agencies• Regulation in Advertising• Advertising Expenditures• Advertising Expenditures• Typical Examples
Hindi and Dialects 41.03% 40% of the Hindus speak Hindi while the
rest speak Punjabi, Bangla, Telugu, Marathi, Tamil, Gujarati, Kannada and Bengali 8 11%other languages. Almost 45% of the Muslims speak Urdu while the rest speak Bangla, Hindi, Kashmiri, Telugu, Malayalam, Tamil, Gujarati and other
Bengali 8.11%
Telugu 7.37%
Marathi 6.99%
T il 5 91% languages. About one-third of the Christians speak Malayalam, one-sixth speak Tamil while the rest speak a variety of languages.
Tamil 5.91%
Urdu 5.01%
Gujarati 4.48%
Kannada 3.69% There are 216 languages with more than 10,000 native speakers in India. The largest of these is Hindi with some 337 million (the second largest being
Malayalam 3.21%
Oriya 3.21% 337 million (the second largest being Bangla with some 207 million). 22 languages are recognized as official languages. In India, there are 1,652 languages and
Media Class: Internet (14 05 millionMedia Class: Internet (14.05 million subscribers – plus 126.97 million data subscribers through mobile handsets as of June 2009)
67% Internet users from places pother than top-10 cities, 46% users don’t use the English interface English interface. Google search engine now available in 10 Indian languages.