Marketing communication ver3.0

MARKETING COMMUNICATION3S, Simple Short Summary

BLOOD DONATION

MARKETING COMMUNICATION3S, Simple Short Summary

BLOOD DONATION

MARKETING COMMUNICATIONMessages and related media used to communicate with a market.

MARKETING: The process by which a planned, executed management of a product(service), the pricing, promotion and distribution of goods and/or services which lead to an EXCHANGE, which satisfies both the cus-tomer’s and the organization’s needs.

Comprehensibility

MESSAGEwillingness to do-

nate blood

ATTITUDE

MEDIATOR

Mediator Relationship

A blood donation occurs when a person voluntarily has blood drawn and used for transfusions and/or made into biopharmaceutical medications by a process called fractionation.

Donation may be of whole-blood (WB), or of specific components directly.

Blood banks often participate in the collection process as well as the procedures that follow it.

ABOUT BLOOD DONATION

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0~10 10~20 20~30 30~40 50~60 60~100

45 23 19 22 26 30

81%

43%

36%39%

56%

59%

Reference

AGE

HOW MARKETING IS APPLIED

In the case of (social marketing) or blood donation, is a process which promotes blood donation.

It serves both to inform the population and to change attitudes towards blood donation so that more will members of the community will become blood donors

In the developed world, most blood donors are unpaid volunteers (voluntary non remunerated repeat donations, VNRD) who donate blood for a community supply.

In poorer countries, established supplies are limited and donors usu-ally give blood when family or friends need a transfusion (directed donation).

MARKETING CAN SAVE LIVES

Let us now look at how marketing techniques can help achieve the objec-tives outlined in blood donation.

BLOOD DONATION

POWER OFSOCIAL MARKETINGIN BLOOD DONATION

SOCIAL MARKETINGIN BLOOD DONATION

Organization’s Strategy Planning

Steps :

1. Situation Analysis2. Identification of Target Groups3. Market Studies4. Strategic and Tactical Planning5. Developing Messages6. Evaluation based on Performance Indicators

Many donors donate as an act of charity, but some are paid and in

some cases there are incentives other than money such as paid time off from work.

Donors can also have blood drawn for their own future use (autologous donation). Donating is relatively safe, but some donors have bruising where the needle is inserted or may feel faint.

Fact is…

How often a donor can give varies from days to months based on what he or she donates and the laws of the country where the donation takes place.

Potential donors are evaluated for any-thing that might make their blood unsafe to use.

The screening includes testing for diseases that can be transmitted by a blood transfu-sion, including HIV and viral hepatitis.

The donor must also answer questions about medical history and take a short physical.

PROCESS OF BLOOD DONATION

THANK YOU

THANK YOU