Marketing Communication

SALES INTERNSHIP PRESENTATION

MANIKA TEKRIWALMC 6

PGPMarComm 2014-15

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BACKGROUND OF THE ORGANISATION

Thornapple International deals in corporate gifting

Seduction Las Vegas (SLV) was established in March 2014, by Miss. Monisha Gidwani, MD SLV

SLV is a Nail Paint brand under Thornapple International

SLV has a team of 15 salesperson and deals with beauty salons, retailers and individuals in Mumbai

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KRA’S

Week 1:• In-Depth Understanding of the Product• Understanding the current sales

pattern• Understanding the customer demand• Working on Sales Pitch

Week 2:• Servicing & Developing Current & New

Accounts• Providing Client Satisfaction• Direct sales• Putting Product Knowledge to

Technical Use• Development of Event

Week 3:• Consumer Behavior Pattern• Direct Sales Pattern• Area Analysis• Season Analysis

Week 4:• Target Projection• Sales Project Report

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TASKS AND RESPONSIBILITIES

In-depth understanding of the product

Promoting the product at various retail outlets, Beauty parlours and among individuals (in the exhibition)

Meeting new clients and getting orders

Delivering the product i.e. SLV Nail Paints

Decorating the stall for the exhibition 

To meet a target of Rs.20,000

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CHALLENGES AND ACHIEVEMENTS

Challenges

Going to the field for selling nail polishes as I was not familiar with the place and product

Unable to convince people to buy the product

Handling rejections in a positive way

Unable to handle the situation if the salon I entered was already covered by another sales person

Calling prospective customers to the stall during the exhibition i.e. Li’l Flea in Bandra Reclamation Ground.

Achievements

Was able to sell goods worth Rs.7500PGPMarComm_2014-15

SUMMARY OF THE RESEARCH FINDINGS

The findings of my research are as follows:

Most of the people like using nail paints while others like to keep it simple

Women are very much particular about their looks. They think nail paints enhances their beauty

People think age is a major factor while deciding the colour of nail paints as it indicates their age and should buy the shades accordingly

People tend to behave sarcastically on seeing an elderly women wearing a bold nail colour

Most of the women are unaware of the chemicals being used

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RECOMMENDATIONS FOR THE CATEGORY

There should be different advertisements with elderly models or actresses like Rekha, Hemma Malini, Sonali Bindre etc.

Nail paint companies should also come up with a range of nail art products.

They should have nail paints with nail art effect so that customers don’t have to spend separately on nail art. 

They should also mention the chemicals used for customers as they deserve to know what they are using. 

They should introduce a lower range of nail paints so as to reduce the sale of fake & harmful products in the market.

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LEARNINGS

About the harmful chemicals used in Nail polishes

How to interact with customers

Customer’s negotiating power

How to do cold calling

Customer’s behavior towards a new brand

Objection handling

Learnt how to alter the schemes according to the customers

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THANKYOU

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