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Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Dec 24, 2015

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Margery Goodwin
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Page 1: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Marketing Case Studies

Page 2: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

Case Study

Page 3: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

• Objectives

– Create a marketing plan to increase sales and brand awareness

– Develop a comprehensive event strategy

– Produce marketing materials to align with target audience

• Strategies

– Re-position name of winery to reflect an exclusive club

– Establish stronger brand connection with high net worth clients and prospects

– Execute cost-effective programs and events

– Promote the highlights of the brand

Page 4: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

• Tactics

– Develop new packaging to appeal to target audience

– Revise events: quantity and quality

– Create multi-level sales materials to be used in all channels:

–“In store” on the estate

–“On the road” with the sales force

–Online (www.lynmar.com)

–-Presentation materials and templates

– Promote events and private tours to garner client visits; enhanced customer experience to produce stronger brand loyalty

Page 5: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

Page 6: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

Page 7: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

Page 8: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Click to edit Master title style

Lynmar Estate Winery

• Results

– 100% increase in direct-to-consumer business in 12 months

– 50% increase in profits in 18 months

– Increased wine club membership 50% in 12 months

– “Sold-out” Annual Gala, despite 50% higher price point for tickets

– Creation of event strategy and execution of private estate tours contributed to all financial gains

Page 9: Marketing Case Studies. Click to edit Master title style Lynmar Estate Winery Case Study.

Thank You! Judy HolmFounder, Aspirations Marketing and Public Relationstel:917.589.0247 [email protected] www.aspirationspr.com