Marketing Career Paths Job Responsibilities Job Titles: Intern, Coordinator, Assistant Manager, Specialist Marketing/Brand Manager Managing the 4P’s for a brand or company Assistant Marketing/Brand Manager Advertising & Promotion Producing & Executing all types of Marketing campaigns Account Executive or Manager Digital, Social Media, SEO, or Content Marketing, Events Consumer Insights/ Behavior Developing, executing and analyzing consumer research Consumer/Marketing Insights or Research, Analyst Sales & Retail Management Managing the sale of products to specific channels Sales, Account Manager Management Development Trainee New Product Development or Licensing Developing and launching new (licensed) products Product/Licensing Manager or Developer Professor Research, Publishing, Teaching Assistant Professor, Lecturer Entrepreneurs Everything! You Decide!
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Marketing Career Paths Job Responsibilities Job Titles: Intern, Coordinator,Assistant Manager, Specialist
Marketing/Brand Manager Managing the 4P’s for a brand or company
Assistant Marketing/Brand Manager
Advertising & Promotion Producing & Executing all types of Marketing campaigns
Account Executive or Manager Digital, Social Media, SEO, or Content Marketing, Events
Consumer Insights/ Behavior Developing, executing and analyzing consumer research
Consumer/Marketing Insights orResearch, Analyst
Sales & Retail Management Managing the sale of products to specific channels
Sales, Account Manager Management Development Trainee
New Product Development or Licensing
Developing and launching new (licensed) products
Product/Licensing Manager or Developer
Professor Research, Publishing,Teaching
Assistant Professor, Lecturer
Entrepreneurs Everything! You Decide!
Marketing Career Paths Employers Examples Marketing/Brand Manager Any Industry or Company
(Originally Consumer Packaged Goods: CPG)
Procter & Gamble, Unilever, Nestle, Coca-Cola, PepsiCo, Red Bull, General Mills, Disney,NBCUniversal, L’Oreal, Sketchers
Advertising & Promotion Agencies or In-house, Digital & Social Media
RPA, CAA, Saatchi & Saatchi, Davis Elen, 72 & sunny, Razorfish, Facebook, Snap Chat
Consumer Insights/ Behavior Research or Advertising Firms & Agencies, In-house
Nielsen, Lieberman, Disney, Belkin, Mars, MediaCom, Lunch Box, IPG Media Brands
Sales & Retail Management CPG, Retailers, B:B Mondelez, Gallo, Nestle, Johnson & Johnson, Altria, Macy’s, VISA
New Product Development or Licensing Product Development:Any Industry or CompanyLicensing:Entertainment, Toys, TechnologyFirms, CPG,Fashion, etc.
Disney, ABC, NBC, Universal, Warner Bros., Sony, Paramount, Dream Works, The Honest Company, Mars, Netflix, HomeGoods, Bebe, JCrew
Professor Any Higher Education InstitutionGlobally
USC, but not UCLA…
Entrepreneurs Yourself
Career Paths Foundational Elective Additional Elective Choices (and/or)Brand/MKT Manager MKT 445 or 440 MKT 465, for B:B MKT 410
Advertising & Promotion Course
Global MKT Manager MKT 465 MKT Management CourseAdvertising & Promotion Course
Advertising & Promotion MKT 405 Digital Marketing CoursePracticum MKT 406Consumer Insights Course
Consumer Insights/Behavior MKT 450 or 402 MKT Management CourseAdvertising & Promotion Course
Professional Sales MKT 410 MKT 415, MKT 430
New Product Development & Licensing MKT 445 Practicum MKT 446, MKT 440Consumer Insights CourseAdvertising & Promotion Course
Professor MKT 450 and 402 BUAD 493/494 (by invitation)
Entrepreneur Varies Varies
Choosing a MKT Elective by Career Track
Fall 2017 MKT Elective OfferingsMKT Title Career Proficiencies Day/Times 402 Research Skills for Marketing Insights Gather, analyze and act upon customer data to gain insights
and improve marketing effectivenessMW 12:00-1:50 p.m.
405 Advertising & Promotion Management Strategy And Process To Develop, Execute & Measure Integrated Marketing Campaigns
MW 12:00-1:50 p.m.MW 2:00-3:50 p.m.TTH 2:00-3:50 p.m.
410 Professional Selling Develop and satisfy customers, Sustain long term relationships MW 2:00-3:50 p.m.
445 New Product Development & Branding Build, Manage Successful BrandsProduct Development & Testing
M/W 10:00-11:50 amT/TH 12:00-1:50 pm
450 Consumer Behavior & Marketing Develop evidence-based approaches to guide consumption decisions in line with marketing strategies
MW 12:00-1:50 p.m.MW 2:00-3:50 p.m.TTH 8:00-9:50 a.m.TTH 12:00-1:50 a.m.
465 Global Marketing Management Understand how culture affects consumer values, priorities, preferences, and decisions
MW 4:00-5:50 p.m.
499 Creating & Marketing BlockbusterEntertainment Franchises
Create/Market Entertainment via Smart Targeting, Positioning, Promotions, Distribution & Franchise Mgt.
TTH 4:00-5:50 a.m.
MKT 402RESEARCH SKILLS FOR MARKETING INSIGHTS
You Should Take This Class If:• You want to develop analytical
skills in conducting market research, especially in the digital environment
• You want to understand and predict customer behavior to improve marketing effectiveness
Prerequisite: BUAD 307 or MKT 385x
MW 12:00-1:50 p.m.Instructor: Professor Sha Yang
Selected Employers
MKT 405 ADVERTISING AND PROMOTION MANAGEMENT
You Should Take This Class If:• You are interested in understanding
how to achieve marketing objectives by integrating advertising, promotion, media, and creative
• You want the skills to develop appealing campaigns and measure their success
Prerequisite: BUAD 307 or COMM 200 or COMM 302 or MKT 385x
TTH 2:00-3:50 p.m.Instructor: Professor Therese Wilbur
MW 12:00-1:50 p.m.MW 2:00-3:50 p.m.Instructor: TBA
Selected Employers
MKT 410 PROFESSIONAL SELLING
You Should Take This Class If:• You are interested in finding
out how you can help fulfill customers’ needs
• You want the skills to develop and satisfy customers and develop long term relationships
Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
MW 2:00-3:50 p.m.Instructor: TBA
Selected Employers
MKT 445 NEW PRODUCT DEVELOPMENT AND BRANDING
You Should Take This Class If:• You are interested in
understanding how to grow and manage strong brands
• You want the skills to create and develop new products
Prerequisite: BUAD 307 or MKT 385x
MW 10:00-11:50 a.m.TTH 12:00-1:50 p.m.Instructor: Professor Therese Wilbur
Selected Employers
MKT 450 CONSUMER BEHAVIOR AND MARKETING
You Should Take This Class If:• You are interested in why and
how consumers make decisions• You are interested in applying
consumer behavior insights to guide choices for both profit and non-profit organizations.
MW 12:00-1:50 p.m.MW 2:00-3:50 p.m.Instructor: Professor Linda Hagen
TTH 8:00-9:50 a.m.Instructor: TBA
TTH 12:00-1:50 p.m.Instructor: Professor Kristin Diehl
Selected Employers
MKT 465 GLOBAL MARKETING MANAGEMENT
You Should Take This Class If:You Should Take This Class If:• You are interested in developing marketing strategies and programs across countries and cultures• You want to succeed in an international or global business environment
MW 4:00-5:50 p.m.Instructor: Professor Dennis Schorr
Selected Employers
MKT 499 CREATING & MARKETING BLOCKBUSTER ENTERTAINMENT FRANCHISES
You Should Take This Class If:• You are interested in understanding the
business of creating and marketing entertainment blockbusters.
• You want the skills to enter a major movie studio/network that require an understanding of target audience selection, story development, positioning, distribution, advertising, publicity and total franchise management.
Prerequisite: None. BUAD 307 or MKT 385x are waived
TTH 4:00-5:50 p.m.Instructor: Professor Gene Del Vecchio
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