80 million photos shared each day 2.5 billion likes each day of users come from outside the United States of U.S. adult population is on Instagram 75 % 26 % INSTAGRAM MAY REPRESENT THE BIGGEST SOCIAL MEDIA OPPORTUNITY FOR MARKETERS IN 2016. WHY? HERE ARE 5 REASONS WHY THE PLATFORM WILL MATTER MORE THAN EVER NEXT YEAR. Instagram is Huge 400 million active monthly users 12 12 Instagram, which already has a massive global user base, was the fastest-growing major social network of 2015. This rapid growth is expected to connue in the coming years. BIG TIME MARKETING BUDGETS 2016 5 REASONS INSTAGRAM MATTERS 49% of users check Instagram daily; 73% at least once a week 58X more unpaid interacons per post vs. Facebook on average 120X more unpaid interacons per post vs. Twier on average 4,820 hearts per post on average for top brand accounts Instagram's audience is very acve—most users regularly visit the plaorm, upload content, and interact with posts from other accounts. 3. HIGHLY ENGAGED AUDIENCE of marketers plan to increase their use of Instagram in the coming year Instagram is perfectly posioned to capitalize over the next few years on some of the biggest technology, social, and content trends. Instagram has significantly enhanced its paid offerings over the past two years and now gives adversers a powerful set of tools for interacng with audiences. New formats and opons for adversers 4. EFFECTIVE OFFERINGS FOR ADVERTISERS 5. POSITIONED WELL TO BE THE FUTURE OF MOBILE AND SOCIAL COMMERCE 100% of traffic already comes from mobile devices Highly visual feed is perfect for showcasing video posts Revamped Explore feature makes finding content easier Instagram Direct set to challenge Snapchat, WhatsApp, and WeChat 52% All that is why… Carousel ads for in-depth features Targeng based on Facebook data SOURCES BI INTELLIGENCE, EMARKETER, INSTAGRAM, L2, LOCOWISE, PEW RESEARCH CENTER, PIPER JAFFRAY, SOCIAL MEDIA EXAMINER, SOCIAL TIMES Twitter: @MDGadvertising mdgadvertising.com Video Messaging Mobile Curaon on Instagram in 2015 projected ad spend by 2017 billion $ 2 Brands spent In-feed video adversements Integrated acon buons into posts INSTAGRAM IS GROWING RAPIDLY User base has increased 4X in last two years growth projected for 2016; 11% for 2017 of U.S. adults will be on plaorm by 2019 33 % 15 % of Instagram users are younger than 29 of all Americans ages 12–17 are on Instagram Instagram has one of the youngest user bases of any social network, and the plaorm plays a central role in the lives of many teens and Millennials. of U.S. teens say Instagram is the most important social network; top share of any network 53% 62% 32% 2. YOUNG AND PASSIONATE USER BASE 1. HUGE, RAPIDLY GROWING PLATFORM $600 million @MDGadvertising by