Marketing battleship

Marketing BattleshipSarah Walsh

Film TrailersTrailers, which are like adverts for a film, are an important part of a film’s marketing campaign. They inform potential audiences about a film and are designed to raise audience awareness and interest in a film in advance of, and during, its cinema release encouraging people to see the film at the cinema. Trailers are generally aimed at the same audience as the films they publicise. Trailers show how a new film is different to others in the same genre: this is known as the USP (Unique Selling Point) of the film which could be because of the innovative use of special effects, an unusual mix of genres or a popular star. Trailers are shown at the cinema, on TV and online and are usually accompanied by poster campaigns and radio campaigns to give wide coverage for new film releases. Most trailers are produced at the same time as the film is being edited so it is shown far enough in advance to generate excitement about the film’s release, but not so early that people forget about the film before it even comes out.

Battleship TrailerThe official trailer for Battleship was released onto YouTube on 29th July 2011 so ten months before the films release at the cinema. The trailer on YouTube currently has 4,511,259 hits.http://www.youtube.com/watch?v=qDMXkPfxjOc

Battleship Trailers

Various following trailers were released onto YouTube slowly revealing the plot of the film, also gaining millions of hits. These trailers are linked from the camera movement and angles used and by the music used but all vary with the contents, sound effects, dialogue and text.http://www.youtube.com/watch?v=cp3646Zf8rghttp://www.youtube.com/watch?v=JpoabtbEJOI

Battleship Posters

Various posters were released advertising the film. These posters all link together by the iron style silver font used on the film title and the dark and blue colours used.

Battleship GameThe film Battleship was inspired by the game Battleship by Hasbro. Hasbro has now released a new film addition of the game which advertises the film for people purchasing the game. The Battleship film trailer is also displayed on the Hasbro website.

FacebookThe Battleship film is also advertised through Facebook as it has it’s own Facebook ‘like’ page where fans can ‘like’ the page which will then appear on their page for their Facebook friends and the page will then get spread around and advertised. The page is currently liked by 212,419 people.

USP

Battleship is a mainstream film as it is produced using a high budget by Universal as a big scale Hollywood film with the use of big explosions, effects and large ships. Famous singer, now also actress, Rihanna is featured in the film which makes the film unique and will encourage fans of Rihanna to see the film.

Conclusion

It is clear from the marketing campaign that the film is of an action/sci-fi genre by the use of images of explosions and the use of the iron style font of the film title. It is clear from the marketing campaign, mainly from the trailers, that the plot of the film is to do with a group of ships battling with other iron vehicles.