Top Banner
"TTJHOT B EJGGFSFOU XFJHIU CBTFE PO CVTJOFTTTQFDJGJD JOQVUT (JWFT BMM DSFEJU UP UIF MBTU OPOEJSFDU DMJDL BOE FYDMVEFT BMM PUIFS USBGGJD $SFEJU JT EJTUSJCVUFE FWFOMZ UP BMM DMJDLT *G UIFSF XFSF DMJDLT FBDI DMJDL XPVME FBSO 5IF MBTU "E8PSET DMJDL JO B DPOWFSTJPO QBUI HFUT BMM UIF DSFEJU /P PUIFS DMJDLT BSF DPVOUFE "MM DSFEJU HPFT UP UIF MBTU DMJDL /P DMJDLT QSJPS UP UIBU BSF DPVOUFE 'LUHFW .PSF DSFEJU JT HJWFO UP UIF NPTU SFDFOU DMJDLT BOE MFTT DSFEJU JT HJWFO UP QSFWJPVT DMJDLT .PSF DSFEJU JT HJWFO UP UIF GJSTU BOE MBTU DMJDLT 5IF SFNBJOEFS PG UIF DSFEJU JT EJTUSJCVUFE FWFOMZ &BTZ UP USBDL (JWFT DSFEJU UP BMM DMJDLT (JWFT DSFEJU UP BMM DMJDLT &YDMVEFT EJSFDU DMJDLT XIJDI BSFOU BDUJPOBCMF 5SBDLT BMM DMJDLT %JGGJDVMU UP USBDL %PFTOU USBDL BMM DMJDLT (JWFT NPSF XFJHIU UP GJSTU BOE MBTU DMJDLT %JGGJDVMU USBDL %PFTOU DPVOU QSJPS DMJDLT 0, JG CSBOE BXBSFOFTT JT POMZ HPBM 5FOE*ODDPN %PFTOU DPVOU TVCTFRVFOU DMJDLT 5PP NVDI DSFEJU GPS GJSTU DMJDL 5PP NVDI DSFEJU UP MBTU DMJDL (PPE GPS DPNQBSJOH "EXPSET DBNQBJHOT (JWFT UPP NVDI DSFEJU UP "EXPSET /P DSFEJU UP BOZ PUIFS DMJDLT (JWFT DSFEJU UP BMM DMJDLT 5SFBUT BMM DMJDLT XJUI FRVBM XFJHIU %JGGJDVMU UP USBDL %JGGJDVMU UP USBDL )BWF UP LOPX BQQSPQSJBUF XFJHIU GPS UJNF EFDBZ 4IJGUT NPSF DSFEJU UP PUIFS DMJDLT %JGGJDVMU UP GJHVSF PVU BQQSPQSJBUF XFJHIUT "MM DSFEJU HPFT UP UIF GJSTU DMJDL /P DMJDLT BGUFS UIBU BSF DPVOUFE
1

Marketing attribution models

Jul 13, 2015

Download

Marketing

Tend Inc
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Marketing attribution models

"TTJHOT�B�EJGGFSFOU�XFJHIU�CBTFE�PO�CVTJOFTT�TQFDJGJD�JOQVUT�

(JWFT�BMM�DSFEJU�UP�UIF�MBTU�OPO�EJSFDU�DMJDL�BOE�FYDMVEFT�BMM�PUIFS�USBGGJD�

$SFEJU�JT�EJTUSJCVUFE�FWFOMZ�UP�BMM�DMJDLT��*G�UIFSF�XFSF���DMJDLT �FBDI�DMJDL�XPVME�FBSO�����

5IF�MBTU�"E8PSET�DMJDL�JO�B�DPOWFSTJPO�QBUI�HFUT�BMM�UIF�DSFEJU��/P�PUIFS�DMJDLT�BSF�DPVOUFE�

"MM�DSFEJU�HPFT�UP�UIF�MBTU�DMJDL��/P�DMJDLT�QSJPS�UP�UIBU�BSF�DPVOUFE�

����

�� �� �� ��

����

�� �� �� ��

����

�� �� ����

�� �� ��

����

��

��� ������ ��� ���

���������

��� ���

������

������

���

���

���� ���� ����

���

�� �� ��

����

��'LUHFW

.PSF�DSFEJU�JT�HJWFO�UP�UIF�NPTU�SFDFOU�DMJDLT�BOE�MFTT�DSFEJU�JT�HJWFO�UP�QSFWJPVT�DMJDLT�

.PSF�DSFEJU�JT�HJWFO�UP�UIF�GJSTU�BOE�MBTU�DMJDLT��5IF�SFNBJOEFS�PG�UIF�DSFEJU�JT�EJTUSJCVUFE�FWFOMZ�

&BTZ�UP�USBDL

(JWFT�DSFEJU�UP�BMM�DMJDLT

(JWFT�DSFEJU�UP�BMM�DMJDLT

&YDMVEFT�EJSFDU�DMJDLT �XIJDI�BSFO�U�BDUJPOBCMF

5SBDLT�BMM�DMJDLT

%JGGJDVMU�UP�USBDL

%PFTO�U�USBDL�BMM�DMJDLT

(JWFT�NPSF�XFJHIU�UP�GJSTU�BOE�MBTU�DMJDLT

%JGGJDVMU�USBDL

%PFTO�U�DPVOU�QSJPS�DMJDLT

0,�JG�CSBOE�BXBSFOFTT�JT�POMZ�HPBM

5FOE*OD�DPN

%PFTO�U�DPVOU�TVCTFRVFOU�DMJDLT

5PP�NVDI�DSFEJU�GPS�GJSTU�DMJDL

5PP�NVDI�DSFEJU�UP�MBTU�DMJDL

(PPE�GPS�DPNQBSJOH�"EXPSET�DBNQBJHOT(JWFT�UPP�NVDI�DSFEJU�UP�"EXPSET

/P�DSFEJU�UP�BOZ�PUIFS�DMJDLT

(JWFT�DSFEJU�UP�BMM�DMJDLT

5SFBUT�BMM�DMJDLT�XJUI�FRVBM�XFJHIU

%JGGJDVMU�UP�USBDL

%JGGJDVMU�UP�USBDL

)BWF�UP�LOPX�BQQSPQSJBUF�XFJHIU�GPS�UJNF�EFDBZ

4IJGUT�NPSF�DSFEJU�UP�PUIFS�DMJDLT

%JGGJDVMU�UP�GJHVSF�PVU�BQQSPQSJBUF�XFJHIUT

"MM�DSFEJU�HPFT�UP�UIF�GJSTU�DMJDL��/P�DMJDLT�BGUFS�UIBU�BSF�DPVOUFE�