Marketing at Rice University

Marketing at Rice Everything  you  think  you  should  already  know  

Presented  by  Michelle  Kerkstra,  Hoot  Marke;ng  Manager  

Tradi&onal  Marke&ng  is  Obsolete  

h<p://www.baekdal.com/media/market-­‐of-­‐informa;on  

Online  Presence  is  Important  Effec&veness  of  Marke&ng  Outlets  at  Rice  

Facebook  

Emails  

Printed  Materials  

Glass  Doors,  etc.  

via  my  work  with  RPC,  Hoot,  Annual  Fund  &  WRC  

Facebook  Sta&s&cs  

   More  than  500  million  ac;ve  users  •  50  %  of  ac;ve  users  log  on  everyday  •  Average  user  has  130  friends  •  200  million  users  access  Facebook  

through  mobile  device    @  Rice  •  3,600  people  in  the  Rice  network!  

h<p://www.facebook.com/press/info.php?sta;s;cs  

Facebook  is  an  Opportunity  to  Build  a  Community  

   1.  Update  your  Facebook  frequently,  but  find  a  balance  –  DO  NOT  post  just  to  post.  Be  crea;ve.  

2.  Force  people  to  post/like/comment  on  your  FB  3.  Offer  Incen;ves  for  interac;ons  4.  Acknowledge  people  who  frequently  interact  

with  your  page  

Case  Study:  The  Hoot  

GRAPHIC DESIGN {  func;on  }  :      

1.  convey  complex  ideas  quickly,  creates  be<er  understanding  across  language  barriers  

2.  Elevates  aesthe;c  pleasure  and  crea;ve  thinking      

   Prac&ce  safe  design:    Use  a  concept    

-­‐  Petrula  Vron;kis  

Effec&ve  Marke&ng  Conveys  your  Message  Instantaneously  

1. Simple  2. A<rac;ve  3. Unique  4. Accessible  

h<p://adsogheworld.com/  

How  To  Design  a  Good  Poster  1.   Grab  Their  AMen&on  

•  Interes&ng  Picture  •  Strategic  Use  of  ‘White  Space’  •  Crea&ve  Art  

h<p://elbowroomdesign.com/musings/610/how-­‐to-­‐design-­‐a-­‐good-­‐poster/  

How  To  Design  a  Good  Poster  

2.  Simple  is  Good  

•  Pictures/Color  Not  Text  

•  Use  FB  for  details  

h<p://elbowroomdesign.com/musings/610/how-­‐to-­‐design-­‐a-­‐good-­‐poster/  

How  To  Design  a  Good  Poster  

3.  Fonts  are  SWEET  •  Experiment  with  

interes&ng  fonts!  

•  Don’t  use  more  then  3  

•  Free  Fonts!    dafont.com      thx  interwebs!  

h<p://www.alecsorensen.com/porholio/font_poster.gif  

How  To  Design  a  Good  Poster  

4.  Move  the  Eye  around  •  Font  size  correlates  to  importance  of  informa&on  

•  Use  cues  in  design  to  ‘point’  at  important  info  

How  To  Design  a  Good  Poster  

5.  Color  •  Basic  color  rules  •  Tone,  contrast  

6.  Balance  •  Symmetrical,  asymmetrical  

•  By  color,  contrast,  texture  

Symmetrical  Balance    

Asymmetrical  Balance    

Typography  

   m m Serif/  Sans  Serif  

Serifs  are  the  small  endcaps  on  le<ers.  Serifs  can  aid  in  reading  large  wri<en  material  (copy).  Serifs  should  be  avoided  for  small  type  ie.  websites,  ar;cles.  

 Sans  Serif    J  

I got into a fight with a type designer once. I was counterpunch drunk for hours. My hair was a mess, my cap height was all wrong, the blood had to be swashed off with gentle strokes into a bowl, and I had to stem my cursing on the way out of the bar, tail between my legs, nursing my arm.

I got into a fight with a type designer once. I was counterpunch drunk for hours. My hair was a mess, my cap height was all wrong, the blood had to be swashed off with gentle strokes into a bowl, and I had to stem my cursing on the way out of the bar, tail between my legs, nursing my arm.

C D

Serif  –  Best  for  Media    with  Light  Copy  

C D

Don’t  do  it!....  EVER  

   Brush Script MT

Comic Sans Papyrus

Google.  Comicsansified.  Gross.  

h<p://www.allgraphicdesign.com/comicsans-­‐googlespoof.html  

   “Two  fonts  walk  into  a  bar,  the  bartender    says  ‘we  don’t  serve  your  type  here’.    

 So  they  called  the  serif”  

Go  Big  or  Go  Home  Illustrator  

Vector-­‐based  graphics  :  logos,  one-­‐pg  layouts  

Photoshop  

Photocorrec;on,  web  graphics,  Not  for  type/logos  

InDesign  

Mul;-­‐page  layouts,  or  one-­‐pg  layouts.  Not  Logos  

Word/Powerpoint  

Text  documents,  presenta;ons  

Marke&ng  @Rice    •  Hang  flyers  in  the  stairwells  at  Rice,  every  stairwell  at  least  

bo<om  2  floors  •  Big  posters  are  nice,  but  are  overlooked  a  lot  of  the  ;me  

(and  expensive)  •  Tabletops  are  trashed  almost  instantaneously  

•  Send  an  email  to  ustudents@  •  FACEBOOK  Like  CRAZY  •  U;lize  Erin  and  the  webz  for  graphic  work