news Hard working and dedicated to all things BCPMA, Rob has been a director since 2005, and has served tirelessly as Vice President for the past four years. A mainstay at all of BCPMA’s events (and your Association has a lots and lots of events) Rob brings decades of produce industry expertise to the Presidency. Rob started out in 1971 as a Produce Clerk for Overwaitea Foods in Fernie B.C. He has worked in Retail, Wholesale, Consulting and Marketing in B.C. Using his strong work ethic,teamwork skills and his passion for the industry Rob was promoted to his current position of Produce Operations Manager with Country Grocer and Island Independent Group for the last thirteen years. Rob’s goals as your BCPMA President are to continue growing the Association for the members and help make it stronger. His mission always will be promoting the consumption of Fresh Fruit and Vegetables in B.C. With the help of all the Directors he will start working on the promotion of B.C. Grown produce. He will engage our Marketing Department in broadcasting the importance of eating healthy to the people of B.C. “I owe a big thank-you to Joe Chow, who shared with me his passion for the industry, to the Directors for their counsel, and to Margie Schurko for her support,” said Johnson. “The modern produce world is more competitive than ever before, with change and innovation coming at an alarming rate,” he stated. “Success in this industry requires teamwork, timely communication and a clear vision for the future. Working with the BCPMA Directors, sponsors, members and volunteers it is my intent to keep your Association at the forefront of the Canadian inwdustry.” As he enters his first year as President, Rob can rest assured that he carries with him on his journey the Best Wishes of the BCPMA membership. “It’s important,” stated Johnson, “that the BCPMA works closely with the CPMA in promoting the new “Half Plate” program. Also, we will be striving to sign up new members this year. Another important goal is building our relationship with Government agencies.” . “We will also continue to give back to the Community,” said Johnson. “This has been a very important aspect of the BCPMA, working with the Canadian Cancer Society, Heart and Stroke Foundation and the BC Children’s Hospital.” “We work in the most exciting Industry in the world and doing this as a team just makes it so much more fun,” added Johnson. On a personal note, Rob is very active in the Vintage Car Shows in B.C. He has two collector cars that he shows all over B.C. in the summer. He also sponsors a Car Show every year in Duncan. He has a boat and enjoys getting out fishing and camping. He is also a musician and drummer and has been playing since he was 16. As a family man, Rob spends as much time as he can with his grown Children. Following a line of dynamic leaders such as Walt Breeden, Michael Mockler, Greg Holmes and the effervescent Joe Chow, Rob Johnson is your newly minted BCPMA President for 2014. BC PRODUCE ISSUE TWO YEAR 2014 MARKETING ASSOCIATION WWW.BCPMA.COM ISSUE TWO 2014 | BCPMA NEWS | 1 MEET ROB JOHNSON By John Sears
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Hard working and dedicated to all things BCPMA, Rob has been a director since 2005, and has served tirelessly as Vice President for the past four years.
A mainstay at all of BCPMA’s events (and your Association has a lots and lots of events) Rob brings decades of produce industry expertise to the Presidency. Rob started out in 1971 as a Produce Clerk for Overwaitea Foods in Fernie B.C. He has worked in Retail, Wholesale, Consulting and Marketing in B.C. Using his strong work ethic,teamwork skills and his passion for the industry Rob was promoted to his current position of Produce Operations Manager with Country Grocer and Island Independent Group for the last thirteen years.
Rob’s goals as your BCPMA President are to continue growing the Association for the members and help make it stronger. His mission always will be promoting the consumption of Fresh Fruit and Vegetables in B.C. With the help of all the Directors he will start working on the promotion of B.C. Grown produce. He will engage our Marketing Department in broadcasting the importance of eating healthy to the people of B.C.
“I owe a big thank-you to Joe Chow, who shared with me his passion for the industry, to the Directors for their counsel, and to Margie Schurko for her support,” said Johnson.
“The modern produce world is more competitive than ever before, with change and innovation coming at an alarming rate,” he stated. “Success in this industry requires teamwork, timely communication and a clear vision for the future. Working with the BCPMA Directors, sponsors, members and volunteers it is my intent to keep your Association at the forefront of the Canadian inwdustry.”
As he enters his first year as President, Rob can rest assured that he carries with him on his journey the Best Wishes of the BCPMA membership.
“It’s important,” stated Johnson, “that the BCPMA works closely with the CPMA in promoting the new “Half Plate” program. Also, we will be striving to sign up new members this year. Another important goal is building our relationship with Government agencies.”.“We will also continue to give back to the Community,” said Johnson. “This has been a very important aspect of the BCPMA, working with the Canadian Cancer Society, Heart and Stroke Foundation and the BC Children’s Hospital.”
“We work in the most exciting Industry in the world and doing this as a team just makes it so much more fun,” added Johnson.
On a personal note, Rob is very active in the Vintage Car Shows in B.C. He has two collector cars that he shows all over B.C. in the summer. He also sponsors a Car Show every year in Duncan. He has a boat and enjoys getting out fishing and camping. He is also a musician and drummer and has been playing since he was 16. As a family man, Rob spends as much time as he can with his grown Children.
Following a line of dynamic leaders such as Walt Breeden, Michael Mockler, Greg Holmes and the effervescent Joe Chow, Rob Johnson is your newly minted BCPMA President for 2014.
BC PRODUCEISSUE TWO YEAR 2014
MARKETING ASSOCIATION
WWW.BCPMA.COM
ISSUE TWO 2014 | BCPMA NEWS | 1
MEET ROB JOHNSON By John Sears
2 | BCPMA NEWS | ISSUE TWO 2014
CPMA 2014VancouverThe colourful BCPMA trade booth continues to be an attractive and popular meeting place on the CPMA trade show floor. It attracts new members, serves as a networking centre and wherever it’s located – at Conventions in Montreal, Toronto, Calgary or right here at home in Vancouver - it signals to the world that your Association is active, relevant and open for business!
http://convention.cpma.ca/
CPMA VANCOUVER 2014
Join us in beautiful Montréal for Canada’s leading fresh fruit & vegetable industry event.
The theme of the 90th edition of CPMA’s Annual Convention & Trade Show is Educate, Innovate, Create!
Palais des congrès de MontréalApril 15-17, 2015
Joignez-vous à nous dans la belle ville de Montréal pour le plus important événement au Canada pour le secteur des fruits et des légumes.
Le thème de la 90e édition de l’Expo-congrès annuel de l’ACDFL est Éduquer, Innover, Créer!
Palais des congrès de Montréal15 au 17 avril 2015 convention.cpma.ca
SAVE THE DATE CPMA2015
Costa Rica grows everything from beans to taro root, including rice and avocados, and from palm hearts to passion fruit. The rich volcanic soil is excellent for growing crops.
Recently I put on my official BCPMA cap – the white one – and visited my favourite produce stand, located between the villages of Brasilito and Potrero. The place has no parking lot, and roadside parking is narrow and dangerous, but at least this particular road is paved.
The store has no refrigeration (or even air conditioning – ambient temperature is about 30 degrees Celsius), no cash register, no dress code, (the cashier is the guy without a shirt) and the scale being used probably should be in a museum, and its accuracy is well, open to question.
Oh, and nowhere will you see pricing. No signs. I think what happens is, the owner decides on the fly how much his customer can afford to pay, and charges accordingly.
Anyway, I bought a heavy bag full of stuff, 12 items in all, consisting of:
The bill was 5,500 calones, or about ten bucks.
Our BCPMA wholesale and retail members can tell me if all that stuff for ten bucks was a good deal, or if I should have double checked the scale!
The last item is a common sight in many parts of Costa Rica – an overloaded pickup truck delivering fresh produce, in this case, among other things, pipa frio (cold coconut juice) directly to your neighbourhood.
We are always in need of volunteers! If you or someone you know would like to make a difference in our industry, please feel free to speak to Margie or one of our directors:[email protected]
ISSUE TWO 2014 | BCPMA NEWS | 3
Make
“FREGGIE”Part of YourPromotions
• Staff Parties
• Store Anniversary
• Store Opening
• Picnics
• Kids Parties
• Company Function
For more info please contact: [email protected]
DIRECTORSRob Johnson - Pres.David Cheung - V.P.Samuel ChuiBryan WongAlbert LumIan CarmichaelCraig McCulloch
ADVISORYRalph MayBob McKilliganJohn RielJohn SearsRick Wallace
AGENDA 2014/2015B.C. PRODUCE MARKETING ASSOCIATION
November 12, 2014 - WednesdayCPMA Chairman’s WelcomeBCPMA General Meeting5:00 Reception, 5:30 DinnerExecutive Inn
September 17, 2014 - WednesdayBCPMA Fall Golf Tournament1:00 SHOTGUNHazelmere Golf Course
November 29, 2014 - SaturdayWinter Gala6:30 Reception, 7:30 DinnerThe Hyatt Regency
March TBC, 2015Healthy Chef Comp
April TBC, 2015AGM
May 31, 2015Childrun
June 17, 2015 - WednesdaySpring Golf Tournament
Sept TBC, 2015Fall Golf Tournament
November TBC, 2015 Winter Gala
Thank you!A Big Thank you to all our BCPMA advisory committee & volunteers.
Each year the BCPMA would not be able to achieve it’s goal without the assistance of our advisory committee and volunteers.
1 pineapple
1 leaf lettuce
1 squash
1 pepper
4 carrots
3 lemons
2 limes
1 watermelon
4 mangoes
2 cucumbers
1 hand of ginger
3 tomatoes
Produce Postcard
Costa Rica
From John Sears
Houweling’s Tomatoes
Krown Imports
Mann’s Packing
Windset Farms
3662 Bracewell PlacePort Coquitlam, BCV3B 7B7
To unsubscribe pleaseemail: [email protected]
WWW.BCPMA.COM
Phone: +1.604.944.0179Fax: +1.604.944.0535Email: [email protected]
CONTACTMargie Schukro
By John Sears
Although not all golfers won a prize, everyone was a winner when the sun came out in mid-afternoon at Hazelmere Golf & Country Club on Wednesday June 18th the site of the BCPMA annual fund raising event.
The full slate of 140 golfers enjoyed a fun round at the well groomed course, and in the evening a total of 160 guests tucked into a sumptuous steak dinner.
BCPMA’s many generous sponsors provided an array of prizes, including the grand prize of a trip to Las Vegas, TV sets and barbecues to name just a few.
Golf Chairman Samuel Chui presented trophies to the winning team of Bruce St. John, Steve Philips, Tim Phillips and Rich McKenzie who had a low score of 57. Other trophies for Longest Drive went to Doug Dunlop and Wendy Anderson. KP winners were Andrew Marchand and Rich McKenzie.
BC Children’s Hospital was the biggest winners of the day as $6,485.28 were raised and donated through raffle ticket sales and the live auction.
Your Association wants to thank all volunteers, participants and sponsors for their contribution to this super event.
THANK YOU
TITLE SPONSORS
1PM SHOTGUNSAVE THE DATE
Wednesday Sept. 17, 2014
TITLE SPONSORS
EVERYONE A WINNER AT THE2014 SPRING GOLF TOURNAMENT!
IN KIND...ABC Customs Brokers Ltd.
BC Hot House
Dole Fresh Fruit
Houweling’s Tomatoes
Krown Imports
Mann’s Packing
Specialty Toys
Western Concord Mfg Ltd
Star Produce
Sun Rich Fresh Foods
The Oppenheimer Group
Windset Farms
On June 1, over 6,200 participants - supported by countless donors, volunteers and sponsors - ran or walked a super sunny 5K or the 1km Fun Run.Thanks to your efforts, an amazing $1,111,428 was raised for childhood cancer research and treatment areas at BC Children's Hospital. Way to go!
BCPMA Contributed $15,000 Cash and $15,000 in-kind.
BCPMA WOULD LIKE TO THANK THE FOLLOWING SUPPORTERS OF CHILDRUN 29th ANNUAL 2014
4 | BCPMA NEWS | ISSUE TWO 2014
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