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MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com
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MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

Jan 06, 2016

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MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com. MOBILE NUTZUNG vs STATIONÄR + immer dabei + lokalisierbar + persönlicher. Quelle: http://bit.ly/cws9SZ. Quelle: http://bit.ly/dpWVCu. - PowerPoint PPT Presentation
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Page 1: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

MARKETINGANYEVERYWHERE

Robert BasicTwitter: @RobGreenBlog: robertbasic.de

Startup: Buzzriders.com

Page 2: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

MOBILE NUTZUNG vs STATIONÄR

+ immer dabei+ lokalisierbar+ persönlicher

Page 3: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

Quelle:http://bit.ly/cws9SZ

Page 4: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

Quelle:http://bit.ly/dpWVCu

Page 5: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

Marktvolumen für Google?Bisher:

9,46 $ User/Monat = 18,6 Mrd $/Jahr

Mobil? 280 Mio US-Mobilnutzer = 30 Mrd USD/Jahr

Quelle: http://bit.ly/bztDIK

Page 6: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

iPad

In kürzerer Zeit 1 Mio Einheitenverkauft

Page 7: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

Entertainment

breite Zielgruppe = jung + alt

Lean Back / Lean Forward

Page 8: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

What we want to do with iAds is to deliver interaction, but also deliver emotion. We have figured out how to do interactive video content without ever taking you out of the apps. We think people are going to be a lot more interested in clicking on these things.

http://www.flickr.com/photos/12905355@N05/4301184191/