Marketing and social media 2011 ppt

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Strategy of survivalSocial media, the cloud and you

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Running blind

• we just did it

• it kind of grew

• some firesoul got it started

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into the wall

• patchwork

• lack of direction

• no planning

• no way to measure success

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Patchwork

• We added on to what was already there

• We built with the tools that we had

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Lack of direction

• We added things by chance

• We just went into production

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No planning

• We did not really plan this

• We have a strategy, but social media is not part of it

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No way to measure success

• We do not have statistics of usage

• We have no targets set

• We do not follow up

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Turnaround

• Invest, and be ready to maintain

• Create measurable goals/steps

• Include all in the process

• Hurry slowly, build to last

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What’s up?

• Plan it like any other process of change

• Identify the new aspects

• Build on your terms

• Understand and use the strengths

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3Cs

• Content is king

• Consumer is king

• Community is king

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And the winner is...

• Community

• User generated content

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Trust

• Dare trust yourself

• Dare trust others

• Trust your audience

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Creative Flow

• Give more - get more

• Dare be creative

• Think outside the box

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Shared joy

• Dare to be open- dare to share

• Think ahead, think big

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Willpower

• Think big, but act fast

• See through the eyes of others

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Create

• video

• blog

• facebook-comments

• photo

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Honesty

• Avoid false marketing

• Do it yourself - do it again

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The Rules

• Know yourself

• Know your audience

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Recipe

• Visibility

• Memory glue

• Relation

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Spices

• Humour

• Self-irony

• Use of stiles

• The Devils’ advocate

• Obnoxious behaviour

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Who am I?

• Where do i come from?

• How do I think?

• What do i want?

• What do i have to offer?

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Who are you?

• What do you want?

• What do you need?

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Social media?

• There is a me

• There is a you

• There is an us

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The Cloud

• Facebook

• Google

• Ning

• Bambuser

• Pearltrees

• Youtube