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Trainings by Vidya Bhagwat Real Estate Marketing and Sales- Introduction
13

Marketing and sales -introducation

Jul 16, 2015

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Page 1: Marketing and sales  -introducation

Trainings by Vidya BhagwatReal Estate Marketing and Sales-

Introduction

Page 2: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Marketing

Real Estate Sales

Real Estate Marketing and Sales Life Cycle

Agenda

Page 3: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Marketing

A step by step process of reaching customers with your product /service information in a way that the customers make a buying enquiry .

Buy this

Page 4: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Marketing

Identify NeedCreate

ProductCommunicate and Connect

Create Awareness

Engage Covert into Sales Lead

Page 5: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Marketing

Identify NeedCreate

ProductCommunicate and Connect

Create Awareness

Engage Covert into Sales Lead

Page 6: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Traditional Real Estate Marketing Techniques

News Paper

Radio

Hoarding

Brochure and Pamphlet

Exhibition

Corporate Offers

Banners

Letters and Mailers

High Cost Low Cost

Page 7: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

New Real Estate Marketing Techniques

Social Media

Group Buying

TV

Big Brand Association (Donald Trump-towers)

Sponsorships ( Sports)

Referral Marketing

Celebrity endorsement

Buzzword Creation

High Cost Low Cost

Page 8: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Sales

Page 9: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Sales

Understand Communicate Engage

Negotiation AcquireCustomer Feedback

Page 10: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Sales

Understand Communicate Engage

Negotiation AcquireCustomer Feedback

Page 11: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

New Real Estate Sales Tool

Cost Sheet

Brochure

Construction Progress Showoff

Sample Flat

Approved Plan Copy

Good Office Infra

High Cost Low Cost

Page 12: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

Real Estate Marketing and Sales Life Cycle

1. Feasibility study / market analysis :

- Surrounding competition

- Property trends

2. Marketing and Sales Active:

- Marketing plan and execution:

- Sale Hiring and training

3. Home Loan Process :

- APF

- Individual loan processing

5. Customer Handling :

- Interaction

- Closing

6. Money Disbursement :

- Demand Letter

- Customer / Bank Follow-up

7. Possession:

- Completion of payment

- Society Hand over

Page 13: Marketing and sales  -introducation

Trainings by Vidya Bhagwat

THANK YOU