The typical business invests between 2% and 20% of revenue on marketing and sales to attract and retain customers.
May 16, 2015
The typical business invests between 2% and 20% of revenue on marketing and sales to attract and retain customers.
Sales typically disqualifies 70% of leads – and 80% of those leads go on to buy within 24 months. (Sirius Decisions)
Marketing and Sales Evaluation
A simple process that identifies practical ways to immediately improve customer acquisition and retention performance
Lead GenerationConversionNurturingRetentionReferrals
Step 1: The Audit
Target Market Validation1Messaging and Offers2
Communication Strategy3
Campaign Performance5Retention and Referrals6
Lead Generation and Conversion
4
Gather input from prospective customers, current customers and former customers to identify opportunities to improve
Analyze the competition to identify opportunities and threats
Step 2: Analysis & Evaluation
Step 3: Recommendations
Results
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