Marketing and Rotary...2012/06/06 · Marketing and Rotary Marketing considers how your products/services can reach the desired target market • This still applies to Rotary •

Marketing and Rotary

Wednesday, 6th June 2012Rotary Club of Templestowe

www.synekamarketing.com.auCopyright 2012

About Alex Makin

Councillor in City of Maroondah• Mayor during 2010

Community Involvement• North Ringwood Community House

• Maroondah Citizens Advice Bureau

• Public Transport Users Association Manager of Marketing, Eastern Volunteers Member: Rotary Club of Ringwood Business Owner: Syneka Marketing


Maroondah City Council

City of Maroondah• 104,000 residents

• Nine Councillors

• Challenges:• Financial sustainability• Community facilities• Ringwood Central Activities District

• Opportunities• Regional agreements• Council advocacy• Financial management


About Syneka Marketing

Syneka Marketing • Success Starts with

Strategy• Marketing Plans • Websites• Creative Design• Speaking services

Target markets• Small/medium

businesses

• Not-for-profit organisations


Our Projects

Rotary Club of Ringwood• Corporate

Membership Marketing Plan

• Website development Rotary District 9810

• Website development for District 9810

• Website for eClub and individual clubs


Marketing and Rotary

Marketing considers how your products/services can reach the desired target market• This still applies to Rotary

• Reach Potential members

• Connect Existing members

• Reach Stakeholders

• Develop partnerships and Partnershps

• Increase donations and public support You will have multiple target markets


A Marketing Overview

What are the strengths of your Club? What objectives do you want to achieve? Who are you targeting and why? What tools can be used to achieve these

objectives? What are your key messages? What results do you expect?


How Do You Use Marketing?

What forms of marketing do you use?• Bulletins

• Brochures/leaflets

• Media releases

• Meetings

• Telephone/Email correspondence

• Websites/social media All examples of

marketing tools


Begin With a Marketing Plan

What is a marketing plan?• Supports the vision of

the organisation

• Identifies objectives to achieve this vision

• Outlines actions that will fulfil the objectives


Why People Volunteer

Why people volunteer in the community• 57% 'helping others or the community'

• 36% 'do something worthwhile'

• 22% 'social contact'

• 16% 'use skills/experience'

• 11% 'learn new skills' Recruitment

• 35% were asked to volunteer

• 29% knew someone involved

• 5% through media

`


Marketing and the Internet

The Internet is used to find information• Need to be competitive within these results

• Popular across all demographics

• Ages 55+ are the fastest growing market for new Facebook accounts

• Often used as first reference point Marketing

• Need consistency across all marketing tools

• Understand the strengths of your Club


An Effective Internet Presence

A website is a marketing initiative• Needs consistent branding

• Develop key messages

• Clear call to action

• Must be kept up-to-date

• Link with other marketing tools

• Whole of Club Approach What do you want to achieve on the Internet?


Extending Reach with Social Media

Social media is another method to extend reach• Use the strengths of

each tool

• Facebook Pages

• Twitter Updates

• Youtube Video Email Bulletins Integrate with website


Sharing web content

Three most popular tools:• Facebook

• Email

• Twitter Effect of 'word of

mouth'


Corporate Membership

A natural demographic for Rotary Need to understand the market

• What are the business demographics?

• Why would a business join Rotary?

• What can be offered? What can Rotary offer beyond other groups?

• Service to the Community

• Professional Networking

• Personal Development


Ringwood's Model

Maroondah has a high proportion (75%) of home-based businesses

Monthly business meetings Introduction into the Rotary program Media and Communications

• Media Releases

• Leaflets and Brochures

• Website content Mentoring and monitoring


Conclusion

What are the expected outcomes? How can you achieve these outcomes? What forms of marketing do you use? How do these tools work together? Are your messages consistent? Is the Internet being used effectively?


Further information

Syneka• Web: www.synekamarketing.com.au

• Phone: 1300 965 989

• Mobile: 0409 136 213

• Email: [email protected]

• Twitter: www.twitter.com/syneka

• Facebook: www.facebook.com/syneka.com.au

http://www.synekamarketing.com.au/

Marketing and Rotary...2012/06/06 · Marketing and Rotary Marketing considers how your products/services can reach the desired target market • This still applies to Rotary •

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