Marketing and Promotion of ccTLD · IDN ccTLD Membership Similar to topics of ccNSO IDN PDP WG2 • Membership definition: APTLD Ordinary Membership limited to ccTLD on the ISO 3166

•  Marketing and Promotion of ccTLD •  IDN ccTLD Membership

Issues discussed recently in APTLD

Marketing and Promotion

• Some medium- small ccTLDs have a lot of potential to grow

•  With new IDN ccTLD introduced to the name space, need to adjust the overall promotion strategy

• Also, new gTLD may, or may not affect ccTLD’s business model

Marketing and Promotion •  Website competitions

•  Viral video promotion

•  Media releases

• Campaigns and events

•  ccTLD as local identity

•  How to work better with registrars to promote business

•  Branding and promotion strategy for IDN ccTLD

Marketing and Promotion

•  Survey and research will be conducted

•  Database on market intelligence will be developed for members’ reference

IDN ccTLD Membership Why it is an issue:

• AP Region will probably have most IDN ccTLD •  Around 30 AP region IDN strings in root now •  A new group of stakeholders in the region

IDN ccTLD Membership Similar to topics of ccNSO IDN PDP WG2 •  Membership definition: APTLD Ordinary Membership limited to ccTLD on the ISO 3166 List? IDN ccTLD? •  If the Ordinary Membership shall be open to organisations other than ccTLD, what is the demarcation? •  Voting: one-territory, one-vote? One membership, one vote?

IDN ccTLD Membership Actions: •  Discussion Papers to be circulated to members •  Email discussion • Continue discussion in Busan (Aug) and Tasmania (Nov) Members’ Meeting •  Facilitated discussion with IDN WG2

Other happenings in Hong Kong

•  AGM

•  new representative from middle east newly elected to the Board

•  Secure Registry Operations Course

Other happenings in Hong Kong •  City Tour and seafood!

Next Meeting

•  Busan, South Korea: August 2011 •  See you there!

For More Information…

www.aptld.org

General Manager Jian Zhang: [email protected]