Marketing & Monetizing Online Promotion and Revenue Streams for Authors Stephanie Chandler @bizauthor | @NonfictionAssoc
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Marketing & MonetizingOnline Promotion and
Revenue Streams for Authors
Stephanie Chandler@bizauthor | @NonfictionAssoc
What Do You Want to Be Known For?
1. Define Your Target Audience
2. Identify Their Wants/Needs3. Establish Your Authority4. Become a Resource5. Choose Your Business
Model
GOAL = SERVE
Claim Your NICHE and Step on to the Virtual Stage
Small Biz Thoughts.comAuthor/Speaker/Consultant for IT Business Owners
Melinda Emerson@SmallBizLady
Kemble ScottFiction Writer
Patrick SchwerdtfegerSocial Media Victories
J.A. KonrathThrillers and Publishing? Straddling Two Niches
Gretchen RubinCome On Get Happy!
Backyard Chickens.comGuess how many monthly visitors?
SEO Best Practices
• Keyword Concentration• Relevant Incoming Links• Anchored Links• Frequent Updates• Content is King
Small Changes Make a Big Difference
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Content from
Customers, Peers, Employees
Your Secret Weapon
The Big Secret: Content
• Articles/Blog Posts• Product Reviews• Industry News• How-to Tips• Case Studies• Interviews with Executives• Editorial Commentary• Enlist Peers, Clients, Employees
Showcase Your Expertise
Social Media StrategyWhat Most People Miss
BLOG
Podcasts, Teleseminars, Webinars
• Single events, series or conferences
• Be a guest on other people’s programs
• Host your own• Promote via social
media• Archive on your site• Distribute via iTunes
Expand Your Reach
Video
• Generate traffic• Attract target
audience• Establish expertise• Add interest to your
website• Inexpensive to
produce
Potential to Go Viral
Grow Your Audience
• Community is vital• Find your target audience• Figure out where they spend their
time• Engage in existing communities• Start your own
– Meetup.com– LinkedIn Groups– Ning– Yahoo Groups
Tap into the Power of Community
Email Marketing
• Permission to market!• Build your list• Give incentive• Options:
– Constant Contact– iContact– Mail Chimp– Aweber
It’s Not Dead!
Bloggers Rule
• Guest Posts• Interviews• Book Give-aways• Book Reviews
Huge Influence
Book Reviews
• Amazon Reviewers• Book Review Targeter
(software)• NetGalley• BookBub• Goodreads• Bloggers• Friends, Peers
Essential for Sales
Show Me the Money!Monetizing Your Business
Niche BooksFood-Allergy.org
WorkbooksHigh Perceived Value, Low Competition
Professional Speaking
• Speaker page• Focused topics with
great titles• Testimonials• Video clips• Answer “Call for
speaker” requests
Keynote = $$$
Teleseminars and WebinarsSpeakerNetNews.com
Online Education
• Via Webinar and Teleseminar
• Online Classes• Self-Study Programs• Online Conferences
Teach!
Certification ProgramsExample: OnePageBusinessPlan.com
Information Products
• Books• Ebooks• Special Reports• Whitepapers• Tips Sheets• Workbooks• Training Programs
Profit from Your Knowledge
Special ReportsPublicityHound.com
Membership ProgramHerbMentor.com
Subscription ProgramLoopsClub.com
CommunityPodcastersParadise.com
Freelance WritingOr Ghostwriting
AdvertisingGreat for High-Traffic Sites
• http://Adsense.com• http://RevenueHits.com• http://Kontera.com• http://Chitika.com Affiliates:• http://cj.com• http://jvzoo.com• http://clickbank.com• http://Rakuten.com
Corporate Sponsors
• Speaking• Spokesperson• Blogging• Site Ads• Give-Aways• Webinars• Twitter Chats• Event Sponsorship• Books in Bulk
They Need You
Plant Your GardenThree Seeds Each Day
Questions?NonfictionAuthorsAssociation.com | NonfictionWritersConference.com
Twitter: @bizauthor and @NonfictionAssoc
Thank YOUI Appreciate Your Time!
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