Why Marketing in Healthcare Christine Yesinko Marketing and Innovation Northcentral University
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Why Marketing in Healthcare
Christine YesinkoMarketing and Innovation
Northcentral University
Choice!
Agenda
• Marketing Basics Defined• 4P’s and Healthcare• Misconceptions about Marketing• Conclusion
What is Marketing
Having the Right Product/Service
In the Right Place
At the Right time.
4P’s of Marketing
Price Drivers
Deductibles/Copays/Self-Insured/Underinsured/Not Insured
Product/Services
Medical EquipmentHouse Calls
Preventative CareEducation
Placement
Placement Means OpportunityLocation- Hospital,
Office, ClinicHours of Operation
Promotion
• Media Outlets• Newspaper/Magazine
• Press Releases• Establish Social Media Presence
• Community Outreach.
Misconceptions
• HIPPA Guidelines• Spend Money /Budget Constraints• Marketing to prospects not to customers• No Marketing plan needed• No need to follow trends• Digital Media
Conclusion
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