Marketing

Marketing

Introduction

• Concurrent engineering requires the use of many people outside the engineering design office.

• Marketing is a key element in how a part may be designed, produced, packaged and advertised.

• Commercially designed parts must be manufactured at a cost that does not cut into profits.

• The product needs to be packaged for shipping in a cost effective manner as well.

• The following slides will discuss the marketing factors that have an effect on the design process.

- Engineering

Photo from MJE Corporation

Cost Analysis includes expenses from the following departments:

- Engineering- Manufacturing

Photo from Delta Tool and Manufacturing Inc

- Engineering- Manufacturing- Inventory Control

Photo from GBI

- Engineering- Manufacturing- Inventory Control- Shipping

- Engineering- Manufacturing- Inventory Control- Shipping- Sales

Minimizing Costs

• Test the use of less expensive materials?• Redesign packaging to cut cost?• Cut the cost of maintenance, repairs, and

operation?• Check the reliability of the cost estimate?

Was an engineering analysis done to:

Minimizing Costs

Optimization of production costs

Use of existing equipment, processes and facilities.Low cost tooling.

Utilization of standard parts.Use of new and more efficient processes.

Need to cut down on inspection and testing.

Packaging Design Factors

Size of the PackageShape of the PackageProduct Protection Ability to Stack

PackagesContainer is

Structurally SoundLow CostEye CatchingMinimal Use of MaterialStandardized for Transport

ShockTemperature

Extremes

Vibration from Transport

Humidity Extremes

Dust and Dirt

Photo from LANCO INC

Packaging Design Factors

ColorPrinted TextArt Work

Relationship to HumanFeelings

Associations withHolidays, Nature

Foreign LanguagesUsed Where

NecessaryFonts:

Readability, StyleSize of Text Color:Attention GettingWarnings:Chemical, Fragile,

Biological

Special Instructions:Quantity to Stack,

How to Open, Other

Logos

Trademarks

Photos from Transparent Container Company

Packaging Design Factors

CompetitiveEnvironmental Differences and Attractiveness Compared to Competitors

Disposal of Packaging:Biodegradable?

Recyclable?

Minimal use of Material:For Cutting Cost.

For Cutting Waste.Photo from LANCO INC

Advertising

• For advertising purposes, renderings and illustrations of products are necessary to show the public.

• The concept or system design documentation helps the public understand what it is that you designed.