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Page 1: Marketing
Page 2: Marketing
Page 3: Marketing
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Amancio Ortega & Rosalia Mera

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Product Categories

•Accessories•Bags•Shoes•Clothings•Denim•Swimwear

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Main products

MANGO is characterised by offering fashion forthe young, modern and urban woman. It has itsown design which adopts the latest fashiontendences and is presented in 3 differentiatedlines:

- Casual Sport - Suit - Jeans

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Mango's greatest assetlies in its PEOPLE.

Mango has based itsbusiness culture on humanrelations, teamwork and thecontinuous training

Key Growth Strategies

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Ranking -ZARA-MANGO-STRADIVARIUS-SYSTEM ACTION-BENETTON-BERSHKA-CORTEFIEL-MASSIMO DUTTI WOMAN-LEVI´S-BLANCO

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Zara

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About Zara

• is a Spanish clothing and accessories retailer

based in Arteixo, Galicia, and founded in 1975

by Amancio Ortega andRosalía Mera. It is

the flagship chain store of the Inditex group,

The world's largest apparel retailer, the fashion

group also owns brands such asMassimo

Dutti, Pull and

Bear, Uterqüe, Stradivarius and Bershka

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Products

Zara stores have

• men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids). Currently their sizing on women's clothing goes to a US size 12 or a UK size 14

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Stores

• There are a total of 1839 Zara stores and 164

Kiddy's Class stores. Some Zara stores operate

as Lefties stores instead of Zara, a brand for

low-cost fashion.

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