Marketing

RATIFICATION REPORT 2014-15MARKETING & PR

YEARLY TARGETS AND MOS

• No. of forms sold for Recruitment- 5:1• Minimum 50% contribution to sales.• ELD conversion : (30-35)% of the people who attend YEs

and ISs.• PR partnerships : 30• No. of Facebook Page likes : 10,000• UR Targets-oGCDP- 3 | oGIP – 2 | iGIP - 1

FOCUS AREA FOR 2014

• ORS and OP conversion.

• OGX driven youth empowerment.

• Stakeholder XP sharing.

• PR partnerships and URs.

QUARTER 1

• Recruitment promotions.• Capitalizing on ORS and OP conversion.• Recruitment OC in place.• Creating amplifiers for Q1

January• Recruitment promotions• IS delivery for Recruitment and oGX.• Showcasing stories of AIESECers.• YGEP Campaign.

February

• Initiating URs• Amplifier of the Quarter.• Sales Training to members.• Showcasing intern case studies.

March

QUARTER 2

• Sorting URs for the year.• Creating amplifier for Q2.• Initiating Email Marketing.• Engagement Plan of the people not converted to ELD.April• PR partnerships.• Market Research for to identify new market.• Showcasing EP case studies.• Blogging and Online ArticlesMay• All PR partnerships to be done.• Capitalizing on LinkedIn and BKK promotion.• Showcasing Client case studies.• Customer feedback .June

QUARTER 3

• Focus on External collaboration.• Supply and Demand Analysis.• Recruitment Promotions• BKK and GV promotions

July• Y2B and Recruitment promotions• Investment on online Ads.• Corporate Month.• Showcasing alumni case studies

August

• Y2B promotions.• IS s and YEs delivery.• Winter Internship Specific Marketing.

September

QUARTER 4

• ISs and YEs delivery• Analysis of Marketing and PR strategies and creating

tracking reports.• oGX promotion.

October• Focus on UR and Annual partnerships for the next year • Carrying out surveys for customer satisfaction.• Alumnite.

November

• Sorting all the partnerships for the next year(Renewal of Partnerships)

• Transition Period• Annual Report

December

DEPARTMENT STRUCTURE

VPM

TL PR and Programs

3 members

TL Social Media and Content Creation

3 designers1 content creator

INNOVATIONS

• Engagement plan for people not converted to ELD.

• AIESEC Indore app.

• Amplifiers for every quarter.

• Coming up with fresh events like career fair, Youth fest etc.

DEPARTMENT CULTURE

• Regular office meet ups

• Department meets on every Saturday.

• Daily performance appraisals.

• Parents Newsletter

• R n R campaigns.

THANK YOU

MY TIME IS NOW