Market Watch: Colors Carotenoids for Color Buyer's Guide

COLORS

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January 2015 $39 US

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04Market Watch: Colors

Market data on the use of colors in food products.

05

Carotenoids for Color

An in-depth look at carotenoid-based colors, including formulation strategies, labeling regulations and health benefits.

09

Buyer’s Guide to Colors

A directory of color suppliers for the food and beverage industries.

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Color has a big job to do in food and beverage product development—to make products more visually

appealing. And when products look good, consumers are more likely to buy them.But color’s role in foods and beverages

extends even beyond appearances. Adding color to food products also has been found to influence a person’s ability to identify flavors, according to a 2010 literature review published in the journal Chemosensory Perception. This means getting the color right not only impacts purchasing decisions, but can affect how consumers perceive a product’s taste.The natural and synthetic food color

market is projected to reach $2.3 billion by 2019, growing at a compound annual growth rate (CAGR) of 4.6 percent, according to a 2014 MarketsandMarkets report. Currently, North America is the leading food colors market, while Asia Pacific is experiencing the fastest growth due to an increase in consumption of processed foods.Per FDA, color additives have a

specific set of duties in foods and beverages: “to offset color loss due to exposure to light, air, temperature extremes, moisture and storage conditions; to correct natural variations in color; to enhance colors that occur naturally; and to provide color to colorless and ‘fun’ foods.” However, a growing number of consumers today are concerned about more than shelf appeal. Clean label is top of mind for today’s health-conscious consumers, and this is especially true for colorants. In fact, many companies have already replaced artificial colors in existing

products with “natural” alternatives in order to satisfy consumers. Just look at Kraft’s announcement to

remove artificial dyes from some of its kid-friendly Macaroni & Cheese varieties in 2013. The change was prompted by a Change.org petition signed by nearly 350,000 consumers supporting the swap. And currently, a different Change.org petition asking Mars Inc. to replace artificial dyes with natural colors in its M&M’s candies has garnered more than 160,000 signatures, although Mars has yet to make changes to its product lineup. But why the concern about color?Ultimately, many consumers are

concerned about the possible adverse health effects of artificial dyes, even though a number of governmental agencies, including FDA, have confirmed their safety. The Center for Science in the Public Interest (CSPI) 2010 report, “Food Dyes: A Rainbow of Risks,” cites research suggesting artificial food dyes pose risks including hyperactivity in some children, cancer and allergic reactions.Needless to say, consumers are

passionate about the type of colorants used in the products they consume. According to “Colors & Flavors,” a presentation by Mintel, Chicago, at IFT 2014, 47 percent of U.S. consumers prefer to eat foods without any artificial additives, including artificial colors. In the United States, natural colors

experienced 77-percent growth between 2009 and 2013. Globally, Europe is leading the way in the switch to natural colors—85 percent of new product

launches in Europe use natural colors, compared to 33 percent in the United States, according to Mintel. This is especially true when it comes to confectionery, where use of synthetics dominate the U.S. market; but in Europe, consumers want natural colors, even in their confectionery goods. In terms of revenues, the global market

for natural colors was estimated to be worth approximately $732.1 million in 2011 and is expected to reach $1.3 billion by 2017, representing a CAGR of 10.4 percent from 2012 to 2017, MarketsandMarkets reported. According to data from Transparency

Market Research, Albany, New York, food is the largest application segment for natural colorants with more than 32-percent market share, followed by soft drinks and alcoholic beverages. Between January 2009 to December

2011, the global use of natural colors was higher (66 percent of launches) than synthetic/artificial colors (34 percent) in new food and drink products, Mintel reported. In North America, 89 percent of sauces and seasoning launched between 2009 and 2011 used natural colors, while only 44 percent of confectionery used natural colors. ■


Market Watch

Market Watch:

ColorsBy Rachel Adams | Associate Editor

Consumers are looking for products made with more natural ingredients, and colors are no exception. If anything, colors are near the top of consumers’ hit lists when it comes to ingredients of concern. The food additives market in the United States will reach $5.5 billion by 2018, with natural colors driving the growth, according to the “Food Additives: The U.S. Market” report by Packaged Facts, Rockville, Maryland. Carotenoids used as colorants in foods and beverages are yellow, orange and red pigments synthesized by plants. Often, consumers perceive these colors as “natural” based solely on the fact they can wrap their minds around their fruit, vegetable or spice origins. In addition, some carotenoids are recognized for added health benefits, increasing their appeal, especially among health-conscious consumers.Although synthetic dyes have long

been preferred by food product designers, application know-how and improvements in technology are not only putting carotenoid colorants on the map, but making them a destination in product development.

Natural Under the ScopeWhat consumers consider natural and

what FDA considers natural don’t always match up, especially when it comes to colors. FDA does not define colors as “natural” or “artificial;” rather, colors are exempt from certification or are certified in accordance with the federal Food, Drug & Cosmetic Act (FD&C). Those exempt from certification are listed in Title 21 Code of Federal Regulations Part 73, and tend to shine a little brighter in the “natural” light compared to synthetic dyes toting an FD&C-certified number on the label. Exempt color additives are not required to be declared by name on labels but may be declared simply as “colorings” or “color added.” Regardless, even naturally derived exempt colors are only considered “natural” by FDA if a product receives its color from the food itself. For example, lycopene extracted from tomatoes and added to a tomato sauce is deemed natural, whereas lycopene added to yogurt is not.While this clears the waters for food

and beverage manufacturers, consumers aren’t likely to peruse the Code of Federal Regulations (CFR) when

deciding which fruit juice to purchase. Instead, they turn to the ingredients statement, where they look for simple ingredients, often lacking complex chemical-sounding names. In the color world, certain carotenoids, along with ingredients that contain them, generally fit the bill. Fortunately for food product designers, many are found on FDA’s exempt list.

More Than ColorOf the 600 carotenoids from natural

sources that have been characterized, those used to add color in foods and beverages include beta-carotene, lycopene, bixin and norbixin (found in annatto), apocarotenal, zeaxanthin

The color of a food or beverage plays a large role in the success of a product because color not only makes a product more attractive, but it can affect how consumers

perceive its taste. Bottom line: Getting color right is crucial. And carotenoid-based colors can go a long way to making that happen.

Carotenoids for

Color


By Rachel Adams | Associate Editor

The food additives market in the United States will reach $5.5 billion by 2018, with natural colors driving the growth.

(saffron), capsanthin and capsorubin (paprika), and canthaxanthin. A number of these offer health benefits

that resonate well within the growing number of health-conscious consumers. Beta-carotene is considered the most nutritionally active carotenoid, and offers provitamin-A activity. Vitamin A is essential for normal growth and development, immune system function and vision (FASEB. 1989;3:8:1927-32). Other provitamin-A carotenoids include apocarotenal (although it has 50 percent less provitamin activity than beta-carotene) and canthaxanthin.Beta-carotene is recognized as a main

dietary source of vitamin A and can be used for both its nutrient and color attributes. Under section 201(t)(1) of the Federal Food, Drug and Cosmetic Act and Title 21 CFR 70.3, a substance used to impart color may constitute use as a color additive and as a food additive or GRAS substance. Beta-carotene is one such substance—approved for use as a color additive (21 CFR 73.95) and affirmed as GRAS for use as a nutrient (21 CFR 184.1245).

Beverages and BeyondBecause all carotenoids fall somewhere

in the line of yellow, red or orange, there are several options to create the ideal color in that range—whether formulating dairy products, beverages, baked goods or other products. However, not all carotenoids perform the same in different formulations, and they can be affected during processing or by packaging. So knowing which product to use in which application is key to keeping product development smooth and successful.According to Jennifer Brown, global

applications scientist, DDW, Louisville, Kentucky, beta-carotene is the most-

The Carotenoid Color Palette Knowing which carotenoid to use in which application is key to keeping product development smooth and successful.

Beta-CaroteneBeta-carotene is the most common carotenoid colorant, and is used most often in beverages, specifically fruit juice drinks. But its yellow color can benefit a variety of applications, including cheese products, margarine, butters, dairy products and non-dairy creamers. In formulations, it’s very acid stable and has good light stability, so it’s not going to fade on the shelf; however, in beverages, if the emulsion isn’t stable, the finished product can create a yellow ring lining the cap of the beverage packaging.

AnnattoAnnatto’s color can range in hue from yellow to orange/red and is commonly used to produce a strong orange color. It’s not stable in lower pH ranges, making it less ideal for use in most beverage applications, but it exhibits excellent heat stability, making it very stable in baked goods. Annatto also has good light stability, although it is susceptible to oxidation, which can cause color to fade.

LycopeneLycopene can create a range of red hues. In dairy products, such as yogurt, and salad dressings, lycopene will produce strawberry-pink hues; however, during heating—in bakery and beverage applications, for example—lycopene tends to create a red-orange color, so it can replace carmine in dairy products, but not in baking due to heat stability.

PaprikaPaprika carotenoid colorants—manufactured from the dried and ground sweet-pepper pods of Capsicum annum—include capsanthin and capsorubin, and will create an orange color. Paprika colorants are used frequently in salad dressings and in savory applications like spices and seasonings; they also blend well with turmeric and annatto to give different shades of yellow-orange used frequently in popcorn.

SaffronSaffron—cultivated from the stigma of the flower Crocus cartwrightianus—contains a variety of carotenoids found in other plant sources such as zeaxanthin, lycopene and alpha- and beta-carotenes, and will produce yellow to orange hues. Like paprika, saffron will impart flavor and color. While it is used as a color additive, it’s less cost-efficient than alternative colorants, such as annatto, limiting its usage.


Not all carotenoids perform the same in different forumulations.

common carotenoid colorant, and is used most often in beverages, specifically fruit juice drinks. However, its yellow color, which Brown describes as “egg yellow,” can benefit a variety of applications, including cheese products, margarine, butters, dairy products and non-dairy creamers. In beverages, beta-carotene is also seen in some flavored waters, carbonates and energy drinks.In formulations, Brown said beta-

carotene is “very acid stable” and “has good light stability, so it’s not going to fade on the shelf.” However, using beta-carotene to color beverages can present some challenges. For example, if the emulsion isn’t stable, the finished product can create a yellow ring lining the cap of the beverage packaging. While this is “a potential challenge,” according to Campbell Barnum, vice president, branding & market development, DDW, it’s “not a challenge every time. It depends on the quality of the emulsion; when the emulsion is not stable, then that’s an issue.”Beta-carotene is available in water-

dispersible and oil-soluble versions. Standard oil-soluble versions—which can be used for a yellow tone in products like microwavable popcorn, margarine and other oil-based products—typically contain 22 percent and 30 percent beta-carotene, whereas the water-dispersible versions common in the marketplace have 1 percent and 10 percent.Beta-carotene is one carotenoid that, in

addition to being naturally derived, can be created synthetically, a form that some call nature-identical. “Nature-identical is a little more economical, so it has a larger market,” Barnum said. “But we’re seeing some growth in the naturally derived beta-carotene. Both look the same on the label, but customers prefer to pay that premium for the naturally derived kind.”Apocarotenal—a carotenoid that occurs

naturally in citrus fruits and some vegetables, such as spinach—produces a yellow/orange color and is often used in cheese products, Brown said. “Color depends on the concentration—you can do yellow to a darker color, like a darker,

warm red.” In fact, according to Barnum, apocarotenal will achieve a hue closer to red than annatto or beta-carotene.During formulation, apocarotenal is

stable across the pH range of about 2 to 8, and has good light and heat stability. Its powder form also works well in extrusions.When used in beverages, apocarotenal

and beta-carotene “typically produce a fair amount of turbidity,” said Marlena Hidlay, associate marketing manager, DSM Nutritional Products, Parsippany, New Jersey. This is also seen with canthaxanthin, which produces a bright red color. Annatto is another commonly used

carotenoid-based color that can range in hue from yellow to orange/red and is commonly used to produce a strong orange color. “One of the neat things about annatto is, in lower concentration, it appears yellow; as you increase that concentration, it’s more orange,” Brown said. “Predominately, it’s an orange color.”Unlike beta-carotene, annatto is not

stable in lower pH ranges, making it less ideal for use in beverage applications. “Limitations occur when you start to get it down into the pH ranges of below 4,” she continued. “At 3.5 it starts to precipitate out.” However, her company produces an acid-stable annatto that can go to lower pH ranges, between 3.5 to 3.8.Annatto exhibits “excellent heat

stability,” Brown said, making it very stable in baked goods. Annatto also has good light stability, although it is susceptible to oxidation, which can cause

color to fade. Other applications include seasoning blends, breaders and cheese products, including cheese seasonings and natural cheese products. In powder form, “annatto will give that speckly look, which works well for cheese,” Barnum said.Unlike other carotenoids, annatto can

be both water-soluble (norbixin) and oil-soluble (bixin), Brown said, which is important for use in fried applications. “This is why it is useful in batters and breaders. If you use the water-soluble type to add color to your batter and breader, it’s not going to color the oil.”

LycopeneLycopene can create a range of red

hues. In dairy products, such as yogurt, and salad dressings, lycopene will produce “strawberry-pink” hues, Brown said. However, during heating—in bakery and beverage applications, for example—lycopene tends to create a red-orange color. Therefore, “lycopene


Annatto exhibits "excellent heat stability," making it very stable in baked goods.

can replace carmine in dairy products, but not in baking due to heat stability,” Brown said. According to Brown, lycopene is stable

across the pH range of about 2 to 8, although acid in the application will enhance the color to provide a brighter hue. Lycopene is also recognized by consumers on the label, and is often associated with various health benefits. Although it has no provitamin-A activity, lycopene does exhibit a physical quenching rate constant with singlet oxygen almost twice as high as that of beta-carotene, and has been shown to protect against a broad range of epithelial cancers (Crit Rev Biotechnol. 2000;20:4:293-334).

Spice OriginsPaprika and saffron colorants derived

from spice origins contain carotenoids. Paprika carotenoid colorants—manufactured from the dried and ground sweet-pepper pods of Capsicum annum—include capsanthin and capsorubin, and will create an orange color. Paprika can also be solvent-extracted to produce paprika oleoresin, a purified form of the coloring compounds. Paprika colorants are used frequently in salad dressings and in savory applications like spices and seasonings, Brown said, adding that they also blend

well with turmeric and annatto to give different shades of yellow-orange used frequently in popcorn. To avoid adding unwanted flavors, all

forms of paprika colorants—whether powder, oleoresin or liquid—need to be deodorized, because at high levels paprika will impart a “pepper flavor, but not heat,” Brown said. Paprika is also

susceptible to oxidation, which can be minimized through the use of proper packaging. For example, the clear plastic that goes on the outside of a popcorn bag is actually designed to

help with the stability of the oil-soluble colors,

such as annatto and paprika, which can oxidize in fat, Brown said.

Saffron—cultivated from the stigma of the flower

Crocus cartwrightianus—contains a variety of

carotenoids found in other plant sources, such

as zeaxanthin, lycopene, alpha- and beta-carotenes, and

will produce yellow to orange hues. Like paprika, saffron will impart flavor and color. While it is used as a color additive, it’s less cost-efficient than alternative colorants, such as annatto, limiting its usage.When it comes to foods and

beverages, “consumers are becoming more aware of what they’re consuming,” Hidlay said, and it couldn’t be truer. While “natural” colors were once considered less than ideal, new technologies and innovations, along with a little application know-how, are making the switch to those favorable colors, like carotenoid colorants, a breeze.

This article was originally published in the exclusive online-only Digital Issue, “The Power of Color.” ■


Lycopene is also recognized by consumers on the label, and is often associated with various health benefits.


Buyer's Guide: Colors

American Color Research Center Inc.4030 Valley Blvd., Ste. 108Walnut, CA 91789Phone: (909)598-8498Toll Free: (888)308-9988www.acrccolors.comAmerican Color Research Center Inc. (ACRC), a California-based firm, is a reliable supplier of natural colors for food industry. ACRC devotes its energy to extended research developing natural colorants and has in-depth understanding of the nature and functionality of natural colors. We are able to make not only those natural colorants currently available, but also those with noble properties that are not available from the competition.

Artemis Int’l. Inc.3711 Vanguard DriveFort Wayne, IN 46809Phone: (260)436-6899www.artemis-international.comArtemis International Inc. provides nutraceutical ingredients for applications in the food, beverage, and dietary supplement industries. We specialize in anthocyanins, especially darkly pigmented berries high in phenolic compounds known to possess antioxidant, anti-inflammatory and other beneficial health properties. We are dedicated to preserving and enhancing these naturally occurring substances for inclusion in fruit-based products that help the public maintain a healthier diet. We also develop proprietary formulas to meet targeted health care needs.

Aurobindo Pharma Ltd.Nutraceuticals Division - The Water Mark Bldg., Plot #11Survey #9, Kondapur Hi-Tech CityHyderabad, Telangana State, 231 India 500084Phone: +91-40-667-25361www.aurobindo.comAurobindo is one of the top API manufacturing companies in the world, vertically integrated with API and formulations segments that deliver innovative and customized solutions. Aurobindo’s knowledge of the nutra industry backed by scientific resources, manufacturing capabilities and regulatory expertise will provide customers a combination of high quality products at a competitive price and excellent service supported by R&D and quality systems.

BASF Nutrition & Health100 Park Ave.Florham Park, NJ 07932Phone: (973)245-6000Toll Free: (800)527-9881www.newtrition.basf.comBASF’s Nutrition & Health division develops, produces and markets a comprehensive range of products and services for the human and animal nutrition, pharmaceutical and flavor and fragrance industries. The division strives to contribute to a better life through improving the nutrition, health and wellbeing of people across the world. Important human nutrition products are vitamins and carotenoids, plant sterols, CLA, and omega-3s.

Batory Foods1700 E. Higgins Road, Ste. 300Des Plaines, IL 60018 United StatesPhone: (847)299-1999Toll Free: (800)367-6975www.batoryfoods.comBatory Foods is a leading national distributor of high-quality food ingredients for food and beverage, nutraceutical and confectionery manufacturers throughout the United States. Founded in 1979, Batory Foods was created to be a “one-stop shopping” partner to customers for all their ingredient needs. Today, Batory Foods operates a network of distribution facilities across the country serving thousands of customers with a full portfolio of ingredients and exceptional customer service.

Bio Actives Japan2-15-9-9F, Kita-Otsuka, Toshima-KuTokyo, 3324 Japan 1700004Phone: +81-35-981-0601Supplier of nutritional ingredients with a factory located in India.

BIOGRUND US Inc.23465 Rock Haven Way, Ste.125Sterling, VA 20166Phone: (703)665-2147www.biogrund.comFilmcoating excellence is BIOGRUND’s core business. Our unique ready-to-use film coating, sugar-coating, tabletting, coloring and excipient products guarantee optimized results in a short time. Furthermore, our product development benefits from the expertise we have gained in over 15 years of experience. BIOGRUND assists the pharmaceutical and related industries in the development and production of solid oral dosage forms. We help our customers improve running production processes and cooperate with them in the research for new solutions.



BioMax Life Sciences Ltd.4th Floor, Kamala TowersPatigadda Road, BegumpetHyderabad, 231 India 500016Phone: +91-40-279-05727www.biomaxls.comBioMax Life Sciences Ltd., an Indian ISO 9001:2008 certified company, is a leading innovator and manufacturer of nutraceuticals, standardized herbal extracts, natural colors, and fruit and vegetable powders. Our key products: green coffee extract (45%, 50%, 60% chlorogenic); caffeine >98%; curcumin (95%, ethanolic, granules); white curcumin; glabridin 3%; pterostilbene 5%, 90%; Coleus extract 10%, 20%, >90%; red beet juice powder; aloe vera; Boswellic acids AKBA max; bacosides; salacia extract; 5-HTP; natural colors; Ashwagandha; Tulsi (holy basil); Cissus extract; green tea extract; and more.

Briess Malt & Ingredients Co.625 S. Irish RoadP.O. Box 229Chilton, WI 53014Phone: (920)849-7711Toll Free: (800)657-0806www.briess.comDomestically produced all-natural, value-added ingredients with functionality for improved processing plus flavor, color and texture. Briess ingredients help achieve label claims including, natural, gluten-free, whole grain, kosher certified, organic, trans-fat free and non-GMO. Product lines include malt ingredients, malt extracts, syrups, pregelatinized grain ingredients, roasted grain ingredients, cocoa replacers and tapioca maltodextrin. Ingredients available as certified organic. Custom packaging available.

Chr. Hansen A/S9015 W. Maple St.Milwaukee, WI 53214Toll Free: (800)558-0802Phone: (414)607-5700www.chr-hansen.comChr. Hansen is a global biotechnology company that provides natural ingredients to the food, dairy, dietary supplement, infant formula, pharmaceutical and agricultural industries. Chr. Hansen has been fermenting lactic acid bacteria for 140 years, and for more than 25 years we have been committed to delivering clinically documented probiotics.

colorMaker Inc.1300 N. Hancock St.Anaheim, CA 92807Phone: (714)572-0444www.colormaker.comColorMaker Inc. develops and manufactures custom natural color blends compatible with our client’s product, process and package requirements.

Corbion7905 Quivira RoadLenexa, KS 66215Phone: (913)890-5541Toll Free: (800)669-4092www.corbion.comCorbion is a global market leader in lactic acid, lactic acid derivatives and lactides, and a leading company in functional blends containing enzymes, emulsifiers, minerals and vitamins. We deliver high performance biobased products made from renewable resources and applied in global markets. Corbion uses knowledge, agility and dedication to deliver on ever-changing market demands. Our products have a differentiating functionality in all kinds of consumer products worldwide. We offer a broad portfolio of vitamin and mineral premixes, functional ingredients and emulsifiers.

Crossroad Ingredients271 Route 46 W., Ste. H206Fairfield, NJ 07004Phone: (973)244-0899www.crossroadingredients.comCrossroad Ingredients offers sports nutrition, amino acids and nutritional products. We offer technical support and customer service with up-to-date pricing and personalized service.

Cultivator Natural ProductsSonamukhi Nagar, Sangaria Fanta, Salawas RoadJodhpur, 2688 India 342005Phone: +91-29-127-64488www.cultivator.inCultivator Natural Products is an organic certified quality supplier of herbs and botanicals. To keep the quality of our end product we have a strong quality control system, which is divided in five sectors: organic cultivation, processing, packaging, storage and exports. We have been certified by ECOCERT since 1999. Our commercial processing unit spans a 50,000-sq.-ft. area with a fully covered building arranged with semi and fully automatic machines. Organic certification and WHO-GMP inspection occurs regularly and safety and environmental protection are treated with the upmost respect.

David Michael & Co.10801 Decatur RoadPhiladelphia, PA 19154Phone: (215)632-3100Toll Free: (800)DM-FLAVORSwww.dmflavors.comHeadquartered in Philadelphia, David Michael & Co. is a global manufacturer of flavors, stabilizers and natural colors. We have 118 years of experience and more than 42,000 formulations in our library. In addition, we can assist clients with total product development, from initial concepts to finished products. From an extensive line of vanillas, to fruit, savory and every flavor type in between, we have flavors and innovative solutions for every application. With locations throughout North America and in Mexico, France and China, innovation starts here, at David Michael!



DDW, The Color House100 S. Spring St.Louisville, KY 40206Phone: (502)895-2438Toll Free: (800)227-2635www.ddwcolor.comDDW’s wide array of naturally derived colorings, along with our sought after caramel color and burnt sugar, helps sell 2 billion servings of foods and beverages every day. Founded in 1865, DDW now has nine natural coloring operations on five continents. We serve the largest and most selective producers of various food products, including soft drinks, sauces, baked goods, beer, cheese, confectionery and everything in between. The product standards resulting from our quality systems exceed those required by all national and global food agencies.

Diana Foods7 Allée Ermengarde d'AnjouZAC Atalante Champeaux CS 4113735011 Rennes Cedex, FrancePhone: +33-2-99-29-20-30www.diana-food.com

Dorsett & Jackson Inc.3800 Noakes St.Los Angeles, CA CAPhone: (323)268-1815www.dorsettandjackson.comD&J is a supplier of specialty ingredients to food, pharma and nutraceutical compounders and manufacturers.

DSM Nutritional Products45 Waterview Blvd.Parsippany, NJ 07054Phone: (973)257-1063Toll Free: (800)526-0189www.dsm.com/human-nutritionDSM Nutritional Products, a global leader in nutrition, is a premier producer of vitamins, carotenoids, custom blends, omega-3 and -6 LC-PUFAs and nutraceuticals to dietary supplement and food product manufacturers. DSM Nutritional Products has global R&D capabilities and an international network of technical service, production and distribution facilities.

EMD ChemicalsOne International Plaza, Ste. 300Philadelphia, PA 19113Phone: (888)367-3275Toll Free: (888)367-3275www.emdchemicals.comInnovator and manufacturer of mica-based pearlescenct pigments called Candurin approved for food and pharmaceutical applications. The patent-pending products are made under GMP conditions in three production sites around the world.

EPC (Beijing) Natural Products Co. Ltd.Wing 507, Fortune Plaza Office Tower ANo. 7 Dong Sanhuan Zhonglu, Chao Yang Dist.Beijing, 449 China 100020Phone: +86-10-653-09191www.epcnaturalproducts.comEPC is an innovative developer of natural products and has more than 100 patent applications worldwide. With its experienced team and well equipped sophisticated instrument, EPC is not only capable of supplying popular commodities, but also ready to provide tailor-made solution and contract research to develop new natural ingredients. Our products include EPCevia, EPColor, EPCimple, EPCeutical and EPCosceutical.

Farmasino Pharmaceuticals (Jiangsu) Co. Ltd.No. 100 Jianye RoadNanjing, 1444 China 25087Phone: +86-25-869-07360www.farmasino.comFarmaSino is a leading pharmaceutical company in China, and mainly engaged in R&D, manufacturing and distribution of finished drugs, bulk pharmaceuticals and intermediates. Its products are being sold in China and more than 60 countries. FarmaSino has ranked Top 5 in the national export of finished drugs for many years by offering top quality and personalized services to our customers.

FLAVEX Naturextrakte GmbHNordstr. 7Rehlingen-Siersburg, 2784 Germany 66780Phone: +49-68-359-1950www.flavex.comFlavex is an independent company founded in 1986 and located in the Southwest region of Germany. Flavex specializes in supercritical botanical extracts and has served the food, nutraceutical, skin care and perfumery industry with innovative flavors, fragrances and bioactive ingredients for 28 years. Flavex offers a comprehensive range of botanical extracts, also in organic quality. All standard products are supplied short-term directly from stock. The gentle technology works without organic solvents and preserves the full spectrum of flavor components and bioactive substances.

FMC Corp.1735 Market St.Philadelphia, 19103Phone: (800) 526-3649www.fmc.comFMC Health and Nutrition, a division of FMC Corporation, is a leader in harnessing nature’s renewable resources to produce a comprehensive range of natural colors, texturizing agents, stabilizers for foods and beverages, and omega-3s. Built on more than 65 years of experience, FMC Health and Nutrition delivers consistent performance, reliable functionality and technical competence. Contact FMC Health and Nutrition at 800-526-3649 to put our products and know-how to work for you.



Food Ingredient Solutions LLC10 Malcolm Ave., Ste. 1Teterboro, NJ 07608Phone: (201)440-4377Toll Free: (888)441-1586www.foodcolor.comFood Ingredient Solutions supplies natural and artificial dyes and pigments, natural antioxidants and organic ingredients to the nutrition industry. Primary colorants include anthocyanins, carotenoids, chlorophylls, natural carotene, paprika, turmeric, beet color, carmine and saffron. This year we are featuring our FISClear yellow to orange carotenoid colors, our natural vegetable pigments that can be used to replace carmine and synthetic lakes, natural antioxidants, spirulina extract and tomato lycopene extract.

Geo-Fresh OrganicGulab ParkS.T. ROADSidhpur, 1224 India 384151Phone: +91-98-257-91720www.geo-fresh.comWe are a leading grower, producer and exporter of certified organic and kosher-approved ingredients and intermediates from India. Our product range includes nutraceutical, cosmetic, food and dietary supplement ingredients, including herbs and extracts, spices and oilseeds. Our manufacturing units are certified organic, GMP, ISO and HACCP approved.

Global Marketing Associates Inc.3536 Arden RoadHayward, CA 94545Phone: (510)887-2462www.gmaherbs.comGlobal Marketing Associates supplies proprietary and general raw ingredients and formulas to the natural products industry. Proprietary products include Garlitech (high-allicin garlic), Metostat (rock lotus) and Glycostat for blood sugar support, Renu RX (Beau-Top), GMK formula for weight control, MenoRight for menopause symptoms and other botanicals, vitamins, minerals and proteins.

GNT USA Inc.660 White Plains RoadTarrytown, NY 10591Phone: (914)524-0600Toll Free: (877)GNT-USA7www.gnt-group.comGNT produces EXBERRY® natural colors and Nutrifood® fruit and vegetable concentrates. EXBERRY® natural colors are made exclusively from fruits and vegetables. EXBERRY® colors provide a range of vibrant colors for food and beverage applications. Nutrifood® fruit and vegetable concentrates are standardized for their levels of anthocyanins, carotenoids and lycopene.

Gold Coast Ingredients2429 Yates Ave.Commerce, 90040Phone: (323)724-8935Toll Free: (800)352-8673www.goldcoastinc.comGold Coast Ingredients can offer companies a complete range of flavors—from sweet to savory—including a full line of QAI certified organic flavors. As the innovator of Flavor Fusion, it offers an infinite variety of flavor combinations. By utilizing its experienced R&D laboratory, it can help you to stay in front of marketplace trends and assist with flavor development for prototype or line extensions. From simple single notes to complex combinations, it will work with customers to find an integrated solution.

Green Health Botanical Products Co. Ltd.Rm. 2003, Tower C, Xiangshang Century XinchengNo. 17 Kaiyuan RoaChangsha, 1339 China 410100Phone: +86-73-184-037958www.herbingredients.comGreen Health Botanical Products Co. Ltd. was founded in 2004, and is engaged in the research and development of modern medicine, specializing in manufacturing natural botanical extracts, nutritional ingredients and dietary supplements for more than 10 years.

Hebei Fengcheng Green Agricultural Products Processing Co. Ltd.Quzhou CountyHandan, 1282 China 057250Phone: +86-31-087-18866www.hebtx.comWe are a professional manufacturer of turmeric-related products including curcumin 95%, turmeric powder and turmeric oleoresin 30%, and chili-related products such as paprika oleoresin 100,000CU. We believe that quality comes first, and we try to do our best to satisfy our customers’ requests.

IFC Solutions (formerly International Foodcraft)1601 E. Linden Ave.Linden, NJ 07036Phone: (908)862-8810Toll Free: (800)875-9393www.ifc-solutions.comIFC Solutions, formerly International Foodcraft, offers an extensive line of food colorants and release agents, manufactured in our SQF & AIB-rated facility. COLOREZE™ Food Colorants use natural, organic, FD&C and COLORGLO™ Pearlescent Pigments to produce color concentrates in liquid, powder or paste formats. Food Release Agents prevent products from sticking to contact surfaces; organic available. Specialty Lecithin line includes allergen-free, non-GMO and/or organic in liquid or powder formats. Contract blending services of liquids, pastes or powders, including organic, are offered.



Indian Herbs ExtractionsNear SBI, Painth ParaoRamnagar, 3422 India 244715Phone: +91-99-270-27258www.mrgroup.inWe are pleased to introduce ourselves, Indian Herbs Extractions, a member of M.R. Group. We are one of the leading and largest manufacturers and exporters of berberine HCl JP/berberine sulfate and various other medicinal herbs for more than 50 years now. We have established a very modern GMP certified plant to produce the best quality berberine HCl of J.P. standards. Our product is a quality and natural product extracted from Berberis aristata roots and has a great demand worldwide. We are exporting berberine HCL to many countries globally and have a large clientele in the USA, as well.

INNOBIO LimitedNo. 49, DDADalian, 1791 China 116600Phone: +86-41-187-406567www.innobio.cnINNOBIO has varied lines of products, including microencapsulated lipid powders, specialty fatty acids, natural carotenoids (such as astaxanthin, lutein, lutein esters, zeaxanthin, etc.), branched-chain amino acids, and more by the ODM services. Its scientific expertise allows INNOBIO to apply products in various forms and diverse areas, such as foods, nutrition, pharmaceuticals and cosmetics. Through the ODM service, INNOBIO supports its customers with solutions to complex formulation problems. INNOBIO has maintained its certification of cGMP, ISO9001 and HACCP.

JF NaturalHuanghai Road W., 12th Ave. S.TedaTianjin, 3296 China 300457Phone: +86-22-662-37098www.jf-natural.comJF Natural is a member of listed Zhejiang Jianfeng Group (stock code: 600668). Founded in 1999, it is one of the earliest herbal extract companies in China. Its vision is to supply competitive natural herbal extracts, natural fruit and vegetable powders, and natural colors with superior quality, potency and safety to the global dietary supplement, food and beverage industries. With its good understanding of the international herbal standards, regulation and service, it is now becoming the reliable manufacturer among many other famous international suppliers. JF Natural—just from natural!

Jianhe Biotech Co. Ltd.Nanhuoying Developing ZoneXingtang CountyShijaizhuang, 1334 China 315800Phone: +86-31-183-506700www.jh-biotech.comJianhe Biotech Co. Ltd. is a leading manufacturer and supplier of herbal extracts with a kosher-certified factory. We manufacture and supply grape seed extract, lycopene powder/oil/beadlets, natural resveratrol, milk thistle extract, pine bark extract, stevia, Reb-A and flax seed extract.

Kalsec Inc.P.O. Box 50511Kalamazoo, MI 49006Phone: (269)349-9711Toll Free: (800)323-9320www.kalsec.comKalsec® is the leading global producer of natural spice and herb flavor extracts, natural colors, natural antioxidants, and advanced hop products for the food and beverage industry. For more than 50 years, Kalsec® has consistently delivered high-quality, innovative ingredient solutions that make products look better, taste better and last longer. Operating in over 70 countries, Kalsec® is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia. For more information, visit www.kalsec.com.

Lipid Co., The101 Krishna Apartments82-83 Greater Tirupati ColonyIndore, 1891 India 452001Phone: +91-93-009-17373www.thelipidcompany.comSupplier of nutritional ingredients including krill oil, omega-3 fish oil, squalene/shark liver oil, vitamin D3, soy phosphatidylserine, soy phosphatidylcholine, mineral chelates, vitamin and mineral premixes, amino acid premixes, certified organic glycerine, and certified organic soy lecithin.



Lugo Nutrition Inc.1201 N. Orange St., Ste 700-7123Wilminton, DE 19801Phone: (302)573-2303www.lugonutrition.comLugo Nutrition’s ingredients supply food, beverage and supplement companies with healthful solutions. Using Lugo Nutrition’s ingredients, formulators can add color while maintaining nutritional integrity and a clean label. Lugo Nutrition’s flavors enhance sweetness, mask bitterness, modify texture and extend shelf life naturally. Antioxidants, water-soluble extracts and vitamins are also available. Lugo Nutrition also features a line of specialty ingredients targeted at specific health claims ranging from bone health to cholesterol and cognitive health.

LycoRed Corp.377 Crane St.P.O. Box 759Orange, NJ 07051Phone: (973)882-0322Toll Free: (877)592-6733www.lycored.comLycoRed is a leading global supplier of high quality ingredients, best known for its proprietary branded tomato lycopene product, LYC-O-MATO, which defined the category. LycoRed specializes in the natural carotenoids space including lycopene, lutein, beta-carotene and astaxanthin. LycoRed also offers added value vitamins such as vitamin B12 and D3.

M&S (China) Ltd.Rm. C1D, 6F WingHingKwunTongHong Kong, Hong Kong 999077Phone: +85-22-110-0996www.natursweet.comOur product range contains pea protein products, fibers, oligosaccharide, polyols and others.

Marroquin Organic Int’l.303 Potrero St., Ste. 18Santa Cruz, CA 95060Phone: (831)423-3442www.marroquin-organics.comMarroquin Organic supplies certified organic and non-GMO ingredients to manufacturers and processors, including yeast products for nutritional, baking and flavoring applications, maltodextrins, oils, dextrose, colors, corn syrups and solids, starches, lecithins from soy and sunflower bases, milk powders and glycerin. And introducing organic erythritol and organic high vitamin D mushroom powder. We speak Organic!

Mayer Brothers Inc.3300 Transit RoadWest Seneca, NY 14224Phone: (509)965-8333www.mayerbrothers.comWe offer various fruit fibers with no additives including, but not limited to, apple, organic apple, blueberry (wild and cultivated), sweet cherry, tart cherry and more. Our facility is SQF Level 3 Certified and it is also certified “Virtually Zero Waste to Landfill.”

McBoeck LLCCornerstone Towers3707 Cypress Creek PkwyHouston, TX 77068Phone: (713)766-6811www.mcboeck.comMcBoeck is a family-owned international company specialized in the worldwide supply of first class raw material. We are highly motivated people, using advanced systems and technology to become the raw material supplier of choice. McBoeck offers realistic solutions to the challenges you face. We act with honesty and integrity. We offer our customers a breadth of expertise in the fields of ingredients, natural extracts, flavors, colorants and food additives like acesulfame K, ascorbic acid, aspartame, ascorbate, citric acid, erythorbic acid, guar gum, potassium sorbate, erythorbate and xanthan.

Mitsubishi Int’l. Food Ingredients Inc.5081 Tuttle Crossing Blvd., Ste. 400Dublin, OH 43016Phone: (877)652-5080Toll Free: (877)652-5080www.mifiusa.comMitsubishi International Food Ingredients Inc. focuses on the development of naturally derived functional ingredients for dietary supplements, food and beverage, and health related products.

NATUREX Inc.375 Huyler St.South Hackensack, NJ 07606Phone: (201)440-5000www.naturex.comNaturex manufactures natural specialty ingredients for the food and beverage, nutrition and health, and personal care industries. Naturex employs over 1,600 people and has 16 production units located in Europe, the United States, Brazil, Australia, Morocco, India and Chile. The group also has 25 sales offices worldwide. Naturex expertise and technologies maximize the full potential of botanicals. Our nutrition and health department develops botanical extracts and natural ingredient concepts backed by scientific studies for pharmaceutical, dietary supplement and nutraceutical applications.

Navigot E/I EnterprisesNo. 267/10 M, 100 Feet Road1st Block, H.R.B.R. Layout, Kalyan NagarBangalore, 1531 India 560043Phone: +91-97-406-37430www.navigotexim.comSupplier of phytochemical, nutraceutical, and natural/herbal extracts including extracts (Coleus forskohlii, Garcinia cambogia, green coffee bean, curcumin, lutein, lycopene, piperine, spirulina, zeaxanthin, etc.); oleoresins (black pepper, capsicum, celery, marigold, paprika, turmeric, etc.); essential oils (basil, davana, jasmine, lemongrass, palmarosa, peppermint, tuberose, etc.); food flavors/essences (chocolate, coconut, coffee, ginger, etc.); and enzymes (amylase, bromelain, lactase, papain, pectinase, protease).



Nutegrity1851 Kaiser Ave.Irvine, CA 92614Phone: (949)622-9030www.nutegrity.comNutegrity brings together the expertise of Cyvex Nutrition (botanicals and fish oils), Wisconsin Specialty Protein (dairy ingredients) and InCon Processing (molecular distillation), all subsidiaries of Omega Protein Corp., to meet the evolving needs of today’s health-conscious consumer. Nutegrity’s mission is to provide pure, sustainable human nutrition products that support healthy living including a wide range of marine-based omega-3s/EFAs, dairy and plant protein products, specialty dairy ingredients, and botanically sourced ingredients.

PLT Health Solutions119 Headquarters PlazaMorristown, NJ 07960Toll Free: (855)PLT-HEALTHPhone: (973)984-0900www.plthealth.comPLT Health Solutions is a trusted discoverer, developer and marketer of high-quality, scientifically-supported ingredients that enhance health and functionality. As a leading ingredients innovator, PLT's global network of strategic partnerships provides unique access to impactful solutions. By delivering an unsurpassed mix of expertise, resources and service, PLT Health Solutions is committed to helping both its strategic partners and valued customers grow.

Pocantico Resources Inc.55 S. BroadwayTarrytown, NY 10591Phone (914) 631-3545www.pocanticoresources.comPocantico Resources is a supplier of functional ingredients specializing in dried fruit and fruit granulates, dry bakery mixes, pectin, inulin, gums, fibers, natural colors, honey and sweeteners.

RFI300 Corporate Drive, Ste. 14Blauvelt, NY 10913Phone: (845)358-8600Toll Free: (800)962-7663www.rfiingredients.comRFI is a formulation-driven company specializing in exceptional products, services and solutions for the dietary supplement, food and beverage industries. We offer turnkey products using our Field to Formula® vertically-integrated chain.

ROHA USA, LLC5015 Manchester Ave.St. Louis, MO 63110Toll Free: (888) 533-7642www.roha.com

Rosun Natural Products Pvt. Ltd.06/2302, Thiruvalluvar Ave.No: 1 TollgateTrichy, 3241 India 621 216Phone: +91-95-000-02396www.rosunnaturalproducts.comRosun Natural Products Pvt. Ltd. is a bioceutical company that is associated with one of the largest Indian facilities, manufacturing specialty ingredients for the nutraceutical, food/beverage, sports nutrition and pet care industries. We offer a wide range of standard herbal extracts along with our existing range of product lines. Our state of art facility with modern equipment, multipurpose extraction units and advance drying systems has been set up at Genome Valley-Turkapally in Hyderabad, India.

Sami Commodities09 BP 724Abidjan, Cote d’Ivoire 09Phone: +225-59-832-053Supplier of cocoa beans, coffee beans, raw cashew nuts, thaumatin, Melegueta pepper, ginger, beeswax, annatto seeds and botanical herbs.

San Joaquin Valley Concentrates5631 E. Olive Ave.Fresno, CA 93727Phone: (559)458-2500Toll Free: (800)557-0220www.sjvconc.comSan Joaquin Valley Concentrates provides natural colors that are game changers in the natural red color market. SJVC has a wide range of color intensities and shades and are made from Rubired grapes, purple carrots and purple sweet potatoes. Their colors come in liquid and equally color stable crystalline form that are SO2 free, and OU kosher and Halal certified. SJVC’s crystal colors do not contain carriers, are completely and easily soluble, provide immense color intensity, provide an insignificant caloric value at typical dosages, and have a shelf life of five years.

Sensient Food Colors2515 N. Jefferson Ave.St. Louis, 63106Phone: 314/889-7600Toll Free: 800/325-8110www.sensientfoodcolors.comSensient Food Colors brings life to products, adding color and visual enjoyment to food and beverage applications worldwide. Sensient provides an encompassing portfolio of natural and certified color solutions. Advancements in research and development have enabled Sensient to close the gap between natural color science and certified color technology.



Sethness Caramel Color3422 W. Touhy Ave.Skokie, IL 60076Phone: (847)329-2080Toll Free: (888)772-1880www.sethness.comSethness a leading global manufacturer of caramel color. Sethness caramel color can be used to achieve food colors from light yellows to deep browns. Available in both liquid and spray-dried powder specifications, this highly-stable product offers application flexibility, versatility and economy. The line includes non-GMO caramel colors as well as certified-organic caramel colors. Used in virtually every segment of the food industry, Sethness caramel color applications include beverage, baked goods, sauces, soups, cereals, dry mixes and pet foods.

Shanghai Freemen Americas LLC377 Hoes Lane, Ste. 240Piscataway, NJ 08854Phone: (732)981-1288Toll Free: (866)732-1940www.shanghaifreemen.comShanghai Freemen Americas has established 19 years experience, specializing in the sourcing and distribution of Chinese nutritional raw materials. Headquartered in Shanghai, and with 5 local U.S. warehouses, we pride ourselves in long-standing relationships with our key factories, providing market analysis, and working on a transparent basis. Key products: joint health, vitamins, herbal and tea extracts, enzymes, aminos, natural sweeteners and food ingredients and preservatives. New items include: transglutaminase, bromelain, papain, vanillin, ethyl vanillin, nisin, inulin, raspberry ketones.

Shanghai PurpleStone Biotech Co. Ltd.Rm. 207, #781 Cai Lun RoadZhangjiang Hi-Tech ParkShanghai, 3020 China 201203Phone: +86-21-504-78981www.purplestone.com.cnPurpleStone Biotech Group is a high-tech enterprise that integrates capital, human resources and break-through technologies. We focus on research and development of novel herbal ingredients and probiotics to deliver our mission of following nature and sharing health. Ingredients include purple sweet potato color, red cabbage color, 1-deoxynojirimycin, baicalin, Rhodiola rosae extract, black rice extract and probiotics.

Shree Shanker Natura Pvt. Ltd.109A, Mittal ChambersMumbai, Maharashtra 40021 IndiaPhone: +91-22-228-73604www.ssnatura.netSSNatura offers Indian herbs (whole, powder, extracts); herbal/botanical/plant extracts; essential, spice and cold-pressed oils; certified organic products; dried fruits and vegetables; natural colors and more. All products are tested in an independent lab. We have a warehouse in New Jersey and stock some extracts and herbal powders. All products meet international standards and are microbial controlled with no or low levels of heavy metals. Testing is confirmed by Eurofins.

Siddharth Int’l.Green House, 2nd Fl. Green St.Mumbai, 1906 India 400023Phone: +91-22-226-63119www.siddhint.comSiddharth International is a leading manufacturer and exporter of standardized herbal extracts, nutraceuticals and phytochemicals, amino acids and allied products from India. Some of our regular products are Garcinia cambogia, tumeric 95%, green coffee bean, gymnema, Ashwagandha, tribulus, boswellia, coleus, bacopa, banaba, natural caffeine and moringa.

Sinoextract Ltd.C28F, Lan Gu, Dong Yi GardenTian Fu Road, Tian HeGuangzhou, 1205 China 510630Phone: +86-20-856-11190www.sinoextract.comSinoextract Ltd. is a supplier of bulk ingredients for cosmetics, dietary supplements, functional foods and pharmaceutical products, such as ginseng extract, grape seed extract, green tea extract, 5-HTP, hyaluronic acid, L-theanine, lutein, melatonin, policosanol, resveratrol and sucralose.

TechSun Biotechnology Co. Ltd.Shenzhen Ave., Economic & Tecnology Development ZoneJingzhou, 1334 China 434000Phone: +86-13-986-228899www.techsunbio.comTechSun Biotechnology Co. Ltd. is a professional manufacturer of red yeast rice and Monascus colors. We have rich experience and profound understanding of these products, including manufacturing, analysis, identification and innovation. It is possible to supply red yeast rice with high quality and competive price. Our red yeast rice 0.2% and 0.4% have been exported to the United States, and 1.5% and 3% to the EU for years. Our red yeast rice has excellent color and a high acid lovastatin rate. Granule, powder, capsule, tablet, custom-made and OEM are available.

Venkatesh Natural Extract Pvt. Ltd.Opp-State Bank of IndoreGandhi GunjChhindwara, 1891 India 480002Phone: +91-71-622-31143www.venkateshnaturals.co.inVenkatesh Natural Extracts Pvt. Ltd. is an Indian company that produces innovative botanical herbs extracts for nutraceuticals, nutritional, pharmaceutical and the health care industries. Some of our featured products include trubulus terristris extract, Ashwagandha extract, senna extract, banaba extract, noni extract, gymnema extract, boswellia extract and fermented papaya.



Virginia Dare882 Third Ave.Brooklyn, NY 11232Phone: (718)788-1776Toll Free: (800)847-4500www.virginiadare.comVirginia Dare provides flavors, masking flavors, vanilla extract, tea, coffee and cocoa concentrates to many industries including, but not limited to, beverage, health and wellness, bakery, confectionery, dairy and pharmaceutical. Our laboratories and production facilities are located in New York.

Westco Chemicals Inc.12551 S. Saticoy St.North Hollywood, CA 91605Phone: (818)255-3655www.westcochemicals.comFor over a half a century Westco Chemicals Inc. has been a supplier and distributor of list of food, nutritional, industrial, pharmaceutical and personal care chemical ingredients. Westco Chemicals purchases ingredients from a large group of suppliers providing customers with the best wholesale pricing options available for bulk ingredient purchases. Chemical ingredient selections are always available with the shortest lead time possible.

WILD Flavors Inc.1261 Pacific Ave.Erlanger, KY 41018Phone: (859)342-3600Toll Free: (888)945-3352www.wildflavors.comHeadquartered in Zug, Switzerland, WILD Flavors GmbH is one of theleading natural ingredients companies servicing the global food and beverage industry. It uniquely combines an 80-year heritage and knowledge in natural flavors, colors, ingredients and flavor systems with a presence of sophisticated creation, application and manufacturing sites in Europe, the Middle East, North America and Asia.

Wuhan Jiacheng Biotechnology Co. Ltd.Rm. 302, Block B, HuixingyuanQixingsiji Garden Xudong Ave.Wuhan, 1334 China 430063Phone: +86-27-508-02910www.jcbio.comWuhan Jiacheng Biotechnology Co. Ltd. specializes in research, development and production of red yeast rice for over 14 years. The specifications cover from 0.01% to 0.4% Monacolin K. It has following advantages: traditional solid fermentaion with organic rice; 100% natural with no synthetics or chemicals; citrinin content is strictly control to meet the international standard; customization choices including red yeast rice powder, red yeast rice granular, red yeast rice capsule and red yeast rice tablet. Our certifications include kosher, Halal, EU Organic, NOP Organic, ISO 9001 and HACCP.

Zeon Health Industries101, Sai Siddh Bldg., Sector 3Airoli, Navi MumbaiNavi Mumbai, 1906 India 400708Phone: +91-22-277-94472www.zeonhealth.comZeon-Health Industries is an ISO 9001:2008, cGMP-certified company, specialized in manufacturing and supplying phytochemicals and standardized herbal extracts.

ZMC-USA1776 Woodstead Court, Ste. 215The Woodlands, TX 77380Phone: (281)419-6050www.zmc-usa.com ZMC is the leader in the development and manufacture of coenzyme Q10, biotin, patented lutein, lycopene, patented zeaxanthin, vitamins E and A, and beta-carotene. Our mission is to build on our history of product innovation to provide the highest quality ingredients to our worldwide customers. Through our culture, our drive and the expertise of each individual employee, we are uniquely positioned to provide best-in-class ingredients to our global customers.


INFORMA EXHIBITIONS LLC CORPORATE HEADQUARTERS

3300 N. Central Ave., Suite 300Phoenix, AZ 85012

Phone: 480/990-1101Fax: 480/990-0819

Email: [email protected]: foodproductdesign.com

MEMBER OF:• National Assn. of Flavors

and Food-Ingredient Systems

• Flavor and Extract Manufacturers Assn.

• American Assn. of Cereal Chemists

• Food Update Foundation

• Canadian Institute of Food Scienceand Technology

• American Society of Baking

• American Dairy Science Assn.

President John Siefert Chief Financial Officer Kelly Ridley

PUBLISHED BY

Vice President, Health & Nutrition Jon Benninger Vice President, Sales, Health & Nutrition Danica Cullins Strategic Account Director Amy Thorlin Senior Account Executives Anthony Arteca Ioana Neacsu Karen Salas Account Executive Barbara Westberg Vice President, Content, Heather Granato Health & Nutrition Executive Editor Lynn A. Kuntz Senior Editor Judie Bizzozero Managing Editor Alissa Marrapodi Associate Editor Rachel Adams Managing Editor, FoodTech Toolbox Susan Heddleson, Ph.D. Marketing Manager Melissa Black Content Marketing Manager Karen Butler Audience Marketing Director Katherine Jackson Audience Marketing Manager Amanda Saye Marketing Coordinator Jillana Szeto Vice President, Marketing Services Danielle Dunlap Creative Director Joseph DiPastena Art Director, Health & Nutrition Andrew Rosseau Art Director Darcey Saxton Media Operations Manager Melissa Ewing Program Manager Jill Klinkerman

Subscription Customer Service 800/581-1811 Audience & Content Coordinator, List Rentals Manager Carisa Frisby 480/990-1101 Ext. 1042

EVENTS DEPARTMENT Senior Vice President, Events Dana Hicks Senior Director of Events Sarah Waschler Event Director Marisa Freed Senior Event Manager Natasha Weaver Education Director Shilo Lusson

Sales Director, SupplySide Lily Wang Senior Event Sales Manager Todd Willis Event Sales Manager Todd Berger Associate Event Sales Managers Thomas Baker Alex Koupal Trish True Exhibit Operations Director Lola Ortega Exhibit Operations Manager Vanessa Cruz Exhibit Operations Coordinator Angelina Soto

EDITORIAL ADVISORY BOARD

Swamy Anantheswaran, Ph.D.Professor of Food EngineeringPennsylvania State University

University Park, PA

Donald Goodman, Ph.D.President M & D Technologies, Inc.

Columbus, MS

Lowell Satterlee, Ph.D.Director, Food and Agricultural

Products Research CenterOklahoma State University Stillwater, OK

Robert Vander Zanden, Ph.D.Adjunct Professor and Lecturer

Clemson UniversityClemson, SC

Market Watch: Colors Carotenoids for Color Buyer's Guide

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