A Project Report on MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD BY DEEKSHITH SHETTY 1EW12MBA09 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Dr.Nagesh Rao Mr. Parmesh .N Professor Regional Partner Department of MBA East West Institute of Technology #63, Magadi main road, Vishwaneedam post, Bangalore 91 2012-2014
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Market Survey on taxation Product of Relyon Softech Ltd
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A Project Report on
MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
BY
DEEKSHITH SHETTY
1EW12MBA09
Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
INTERNAL GUIDE EXTERNAL GUIDE Dr.Nagesh Rao Mr. Parmesh .N Professor Regional Partner
Department of MBAEast West Institute of Technology
#63, Magadi main road, Vishwaneedam post, Bangalore 912012-2014
MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
DECLARATION
I, Deekshith Shetty hereby declare that the Project report entitled with MARKET SURVEY
ON TAXATION PRODUCT OF RELYON SOFTECH reference to the company Relyon
Softech Ltd, Rajajinagar, Bangalore prepared by me under the guidance of Dr. Nagesh Rao,
faculty of MBA Department, East West Institute of Technology, Bangalore.
I also declare that this Project work is towards the partial fulfilment of the University
regulations for the award of degree of Master of Business Administration by Visvesvaraya
Technological University, Belgaum.
I further declare that his project is undertaken by me and has not been submitted for the
award of any degree from any other VTU.
PLACE: Bangalore
DATE: Signature of the Student
2 East West Institute of Technology, Bangalore
MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
ACKNOWLEDGEMENT
I would like to express my sincere gratitude to Mr. PARAMESH N, REGIONAL
MANAGER, RELYON SOFTECH LTD for all the guidance and help rendered for the
successful completion of this project.
I would like to thank my project guide Dr Nagesh Rao, Professor, EAST WEST
INSTITUTE OF TECHNOLOGY,BANGALORE whose contribution was insightful and
helped me, to get well acquainted to the project intricacies.
I also make use of this opportunity to thank the entire faculty members and Friends of
my college, who supported and helped me in completing this project.
Lastly, my heartfelt thanks to HOD, PRINCIPAL EAST WEST INSTITUTE OF
TECHNOLOGY, BANGALORE for the support and regular guidance given to me
throughout the project.
Place: BANGALORE DEEKSHITH SHETTY DATE:
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
Table of content
Sl.NoChapter Name Page Number
1 EXECUTIVE SUMMARY 1
2 INTRODUCTION 2-6
3 INDUSTRY AND COMANY PROFILE 7-31
4 THEORITICAL BACKGROUND OF THE STUDY 32-45
5 DATA ANLYSIS AND INTERPRETATION 46-64
6 FINDINGS AND SUGGESSIONS 65-69
7 BIBILOGRAPHY 70
8ANNEXURE 71-72
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
LIST OF TABLES
TABLE NO.
PARTICULARS PAGE NO.
4.1TABLE SHOWING WHICH PRODUCT OF RELYON USING BY THE CUSTOMERS
48
4.2TABLE SHOWING FROM HOW MANY YEARS CUSTOMERS ARE USING THE RELYON PRODUCT
49
4.3TABLE SHOWING SATISFACTION LEVEL OF CUSTOMERS BY THE RELYON PRODUCTS
50
4.4TABLE SHOWING AWARENESS ABOUT THE COMPETITORS
51
4.5TABLE SHOWING OPERATING PROCESS OF RELYON
52
4.6TABLE SHOWING DIFFICULTIES FACED BY OPERATOR
53
4.7TABLE SHOWING QUALITY OF RELYON SARAL PRODUTS
54
4.8TABLE SHOWING HOW CUSTOMERS SERVICE OF RELYON PRODUCTS
55
4.9TABLE SHOWING PROMOTIONAL ACTIVITIES OF RELYON
56
4.10TABLE SHOWING HOW CUSTOMERS CAME TO KNOW ABOUT RELYON PRODUCTS
57
4.11TABLE SHOWING PRICE COMPARISON OF RELYON WITH COMPETITORS
58
4.12TABLE SHOWING SUPPLY CHAIN DURATION OF RELYON
59
4.13TABLE SHOWING DISCOUNT GIVEN COMPANY TO COMPETITORS
60
4.14TABLE SHOWING PRODUCT/SERVICE OF RELYON WITH COMPETITORS
61
4.15TABLE SHOWING HOW CUSTOMERS CONTACT REPRESENTATIVES
62
4.16TABLE SHOWING PRODUCT RECOMMENDATION BY CUSTOMERS TO OTHERS
63
4.17 TABLE SHOWING TAXATION SOFTWARE PREFERENCE BY CUSTOMERS
64
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
LIST OF GRAPHS
GRAPH NO. PARTICULARS PAGE NO.
4.1 GRAPH SHOWING WHICH PRODUCT OF RELYON USING BY THE CUSTOMERS 48
4.2 GRAPH SHOWING FROM HOW MANY YEARS CUSTOMERS ARE USING THE RELYON PRODUCT 49
4.3 GRAPH SHOWING SATISFACTION LEVEL OF CUSTOMERS BY THE RELYON PRODUCTS 50
4.4 GRAPH SHOWING AWARENESS ABOUT THE COMPETITORS 51
4.5 GRAPH SHOWING OPERATING PROCESS OF RELYON52
4.6 GRAPH SHOWING DIFFICULTIES FACED BY OPERATOR 53
4.7 GRAPH SHOWING QUALITY OF RELYON SARAL PRODUTS 54
4.8 GRAPH SHOWING HOW CUSTOMERS SERVICE OF RELYON PRODUCTS 55
4.9 GRAPH SHOWING PROMOTIONAL ACTIVITIES OF RELYON 56
4.10 GRAPH TABLE SHOWING HOW CUSTOMERS CAME TO KNOW ABOUT RELYON PRODUCTS 57
4.11 GRAPH SHOWING PRICE COMPARISON OF RELYON WITH COMPETITORS 58
4.12 TABLE SHOWING SUPPLY CHAIN DURATION OF RELYON 59
4.13 GRAPH SHOWING DISCOUNT GIVEN COMPANY TO COMPETITORS 60
4.14 GRAPH SHOWING HOW CUSTOMERS CONTACT REPRESENTATIVES 61
4.15 GRAPH SHOWING HOW CUSTOMERS CONTACT REPRESENTATIVES 62
4.16 GRAPH SHOWING TAXATION SOFTWARE PREFERENCE BY CUSTOMERS
63
4.17 GRAPH SHOWING TAXATION SOFTWARE PREFERENCE BY CUSTOMERS 64
EXECUTIVE SUMMARY
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Software organizations are becoming more important for the developing economy. Bangalore
software industry had a phenomenal growth in the last decade and is expected to play a much
bigger role in the coming Years. This growth has been due to availability of highly competent
and Cost competitive software professionals. Approximately 80 million potential customers
available in the market.
RELYON SOFTECH Ltd is the leading software Development Company based in the IT hub
of India, Bangalore, driven by experienced professionals providing high quality IT products,
solutions and services. It was established on August 2000. Bangalore is the corporate office
and we have sales offices in Mumbai, Delhi & in other parts of the country. Relyon is doing
their operations all over the India.
Market survey is the study of the spending characteristics and purchasing power of the
consumer who are within your business geographical area of operation, a research method for
defining the market parameters of a business.
Traditional marketing theory and practice have focus on attracting new customers rather than
retaining existing once. Today, however although attractive new customers remaining and
important task, the emphasis has shifted towards retaining current customers and built
profitable long term relationship with them.
The two chapters consists of a general study relating to the IT solution Industry and company
profile of Relyon Softech Ltd. It consists of the kind of industry they belong to and the type
of business undertaken by them.
The other chapter consists of a detailed study on the Service Quality Assessment of the
organization. The study states on how the company is rendering the service to their
Customers in the highly competitive market. The findings and recommendations are given at
the end of the report.
This study may help the organization as to how one may be able to improve their market
condition with a better way by providing good services to them and it would help them in
retaining the customers.
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CHAPTER-1
INTRODUCTION
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1.1 INTRODUCTION:
Information Technology (IT), as defined by the Information Technology Association of
America (ITAA), is "The study, design, development, implementation, support or
management of computer-based information systems, particularly software applications and
computer hardware." IT deals with the use of electronic computers and computer software to
convert, store, protect process, transmit, and securely retrieve information.
Today, the term information technology has ballooned to encompass many aspects of
computing and technology, and the term is more recognizable than ever before. The
information technology umbrella can be quite large, covering many fields. IT professionals
perform a variety of duties that range from installing applications to designing complex
computer networks and information databases.
A few of the duties that IT professionals perform may include data management, networking,
engineering computer hardware, database and software design, as well as the management
and administration of entire systems. When computer and communications technologies are
combined, the result is information technology, or "InfoTech". Information Technology (IT)
is a general term that describes any technology that helps to produce, manipulate, store,
communicate, and/or disseminate information. Presumably, when speaking of Information
Technology (IT) as a whole, it is noted that the use of computers and information are
associated.
1.2 INTRODUCTION ABOUT THE INTERNSHIP:
Market survey is a tool used to gather information about existing or potential customers or
consumer in certain market or population. Market survey which includes social and opinion
research is the systematic gathering and interpretation of information about individuals or
organizations using statistical and techniques of the applied social sciences to gain insight or
support decision making.
1.3 TOPIC CHOSEN FOR STUDY:
Market survey can be defined as study of the spending characteristics and purchasing power
of the consumer who are within your business’s geographic area of operation.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
Market survey is concerned with determining existing or potential demand for goods and
services or marketing research means according to the American marketing association
defines marketing research as the systematic gathering, recording and analyzing of data about
problems relating to the marketing of goods and services.
1.4 NEED FOR TH STUDY
Assessment of service quality is an important requirement in the growth orientation company.
Where the major players like Tally are mainly focuses on providing best quality service to
their customers. Therefore, the After Sales Service is a very important function in IT
Solutions to maintain and retain a good relationship with their customers
1.5 OBJECTIVES OF THE STUDY:
This project is undertaken with the following objective:
To understand the company standards in giving Service to their clients.
To understand the customer expectations about service, and service received by the
customers and how to fill the customer Gap.
To understand the Strategies to be taken by Relyon Softech Ltd in order to make its
sales and Service and Standards as bench mark for their Customers.
To find out the potential customers
1.6 SCOPE OF THE STUDY:
This study is restricted to Existing Customers of Relyon Softech Ltd only. The study does not
analyze the kind of service taken by the customers.
1.7 RESEARCH METHODLOGY:
The project employs systematic, formal and descriptive research techniques. This is primarily
a qualitative research. This study is based on the data collected through structured
questionnaire and in-depth, unstructured and informal interview with key personnel.
Data Collection method:
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Data sources consisted of primary and secondary. Sources of primary data include the
Software project leads, team leads and developers and testers with a minimum of 7 or more
than 7 years of experience.
A structured questionnaire was developed and administered to generate the primary data.
Sources of secondary data included the information provided by various text books,
magazines and internet. Internet has been a major secondary source for the extraction of the
expert’s opinion.
Sample population:
The sample population for the purpose of our study consists of all the software Professionals.
Sampling frame:
The sampling frame for the purpose of our study consists of all the software Professionals in
Bangalore who are currently employed in the role of IT Managers or System administrators.
Sample Size:
Sample size of 50 respondents with Questionnaire. The composition of the study sample
consisted of 50 Companies who are taking the service from the Relyon Softech Ltd from past
many years.
1.8 LITERATURE REVIEW:
Billiet & Loosveldt, 1988; Groves, Cialdini, & Couper, 1992.These surveys are ideal for
information that is to be used for a current project or to reflect current public opinion.
Examples include political polls on how people plan to vote or surveys asking a customer to
rate his or her satisfaction with a sale transaction.
Philip kotler (1994) defines marketing survey, “function that links the consumer, customer,
and public to the marketer through information-information used to identify and defines
marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to
monitor marketing performance; and to improve understanding of the marketing process.
Marketing survey specifies the information required to address these issues, designs the
methods for collecting information, manages and implements the data collection process
analyzes, and communicates the findings and their implications.”
Arleck & Settle, 2004; Foddy, 1993.This must also be considered for logistical reasons, as
must when data will be collected, how often, and who will be collecting the information. The
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other literature reviews dedicated to research will continue to operationally explore how
instrumentation issues come into the research process, particularly with survey interview
methodologies.
Esposito & Rothgeb, 1997; Oksenberg, Cannell, & Kalton, 1991.. This begins by
describing a broad overview of surveys including why surveys are typically used to collect
information. After the purpose of surveys is reviewed, practical considerations of
constructing surveys are described. This includes discussion of open and closed questions and
why each may or may not be appropriate in a surveying situation Overall, this review offers
the first step in considering how valuable information can be collected for the Conquer
Consortium.
Fraenkel & Wallen, 2006. This may be confusing for those new at constructing surveys, as
oftentimes the information being sought through a survey is not naturally seen as a problem.
For this research method, then, the research designer must problematize the issue the survey
covers by turning it into a question. For instance, if a political advisor wanted to know if her
candidate was going to win the election, she might create the question, “Who will vote for”
1.9 LIMITATIONS OF THE STUDY:
This dissertation is subject to certain limitations. Some of them are:
The study was conducted over a sample size of 50 respondents from the customer
base of Relyon Softech Ltd Only.
The study was done only to existing Customers.
The study included only Relyon Softech Ltd major Customers.
The study is limited to 3 month.
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CHAPTER-2
COMPANY PROFILE &
INDUSTRY PROFILE
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2.1 INDUSTRY PROFILE
Origin and Development of the Industry
These are the four main periods characterized by a principal of technology used to solve the
input, processing, and output and communication problems of the time:
1. Pre Mechanical
2. Mechanical
3. Electromechanical and
4. Electronic
Here the Pre mechanical period need for communication was given more importance and it
was done by speaking and drawing pictures. Then slowly they started using pen and paper
which was considered as input technologies. Then some permanent storage devices like
books are maintained. Later number system was developed.
Then in the mechanical age first movable metal printing was done. Later on Pascaline and
Leibinz’s machine were used. First mechanical engines were used.
Thirdly in the Electromechanical age things like voltaic battery, telegraph, morse code,
telephones and radios, electro mechanical machines and punch card machines were used.
Finally in the electric age, electronic vacuum tubes were discovered. Later on ENIAC and
EDVAC were developed. Then computer for first commercial use UNIVAC was developed.
Then slowly generation after another fourth generation computers were created.
Growth and present status of the Industry
Information Technology (IT) is the fastest growing sector in the economy with a 68%
increase in output growth rate projected between 2002 and 2012. (U.S.Bureau of Labour
Statistics).
Employment opportunities are expected to be good in the IT industry as demand for
computer-related occupations increases due to rapid advances in computer technology. 92%
of all IT workers are in non-IT companies, 80% of which are in small companies.
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Growth and Present status of the Industry in India
Avaya Global Connect Ltd sees the Indian market for software and technology services
growing faster than the western world and other countries,
Avaya, which provides communication systems and services, derives about 90 percent of its
revenues from India, mainly from back-office functions, financial services sector and IT-
enabled services.
According to Nasscom, The Indian back-office industry generated revenues of $11 billion in
2007/08, According to a study done by Nasscom in association with the Everest group the
back office industry is seen generating revenues of $50 billion by 2012.
Future of the Industry
Ray Kurzweil main thesis is that IT doesn’t just lead to linear growth, as humanity has
experienced in the past, but exponential growth, and not just with IT.
Kurzweil thinks that, a quarter century from today, common computers will have more
capabilities compared with today and also includes consciousness and the ability to have
emotional and even spiritual experiences.
Technorealism is the name that has been coined for thinking critically about the role that IT
plays in society and history. By the year 2019, thanks to information technology (IT), humans
will have largely overcome the limits of our humanity. We will have found cures for the
major diseases that kill 95 percent of us in the developed world. By 2029, we will become
godlike—tiny computer chips embedded into our bodies will stop disease and reverse aging,
ever expanding our life spans.
2.2 COMPANY PROFILE
ORIGIN OF RELYON SOFTECH
RELYON SOFTECH Ltd is the leading Software Development Company based in the IT hub
of India, Bangalore, driven by experienced professionals providing high quality IT products,
solutions and services. It was established on august 2000. Bangalore is the corporate office
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
and we have sales offices in Mumbai, Delhi & in other parts of the country. Relyon is doing
their operations all over the India.
Relyon Softech Ltd honours and respects their people and values them above all their assets.
People are strength and enable them to succeed in all corporate endeavours. At RELYON
believe in inculcating in every employee, habits of excellence and excellence as a habit. This
creates an employee friendly environment benefiting them in their overall development.
At Relyon they understand the responsibility that organization like theirs has towards
shareholders, customers, dealers and employees. In order to live up to these responsibilities,
at RELYON, have a value system and adhere to it with both words and spirit. RELYON has
its vision clear and unambiguous, has set high Standards of Performance and is successful in
POSITIONING its Name, Products, Business and Technology strategies in today's dynamic
digital environment.
ABOUT THE ORGANIZATION
Company is promoted by eminent Professionals having decades of experience in the field of
Accounting, Banking, Taxation, Industry, Finance, Administration and Information
Technology, making the company's position stronger in the market.
The company is lead by Sri Shamji L Patel, Chartered Accountant, Bangalore, Sri S. Mohan,
FCA, Chennai, Sri H S Nagendra, Cost Accountant, Bangalore, Sri Nitin S Patel, MBA
Director & supported by highly skilled technical and marketing team to ensure Total Quality
Management and Customer Satisfaction.
At RELYON, endorse the concept that customer is the king. Honouring their commitments in
fulfilling customer needs and requirements to the best of their satisfaction is there key to
success. All products are sensitized and webbed around customer needs with strong thrust on
proven software processes and paramount importance to quality.
They have engineered some of general Statutory Compliance and next generation IT needs.
We do this by combining our knowledge of business domains with our expertise across
various technologies.
16 East West Institute of Technology, Bangalore
Direct marketing
MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
ORGANIZATION STRUCTURE OF RELYON
Relyon have line Organization structure wherein all the positions in the Organization are in
the direct line of authority from the top of the company down to the bottom. Each level in the
Organization is subordinated to the one above it and there are no advisory specialists.
This structure is effective as long as the company does not grow large. However with
increased growth, the need for specialists will emerge. If these specialists are added, the
structure would be called Line & Staff structure. These experts generally include researches,
economists, legal advisers, industrial engineers and cost accountants.
Organization Structure
Chairman
Board of Directors
Admin Developing Testing Marketing Implementing HR Training
In the above graph it is found that customer prefer to buy VAT 100 more as its percentage is
30%.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
2. From how many years you are using Relyon software product?
Table: 4.2
Years No of Respondents Percentage
(%)
1 2 4
2 9 18
3 18 36
4 7 14
5 7 14
6 4 8
7 2 4
8 1 2
9 0 0
10 0 0
Total 50 100
Analysis:
Here in this table, we chose 50 respondents in that 4% of customers using from one year, 18% from 2 year,36% from 3 year,14%from 4 year,14%from 5 year ,8%from 6years,4% from 7 years and 2% form 8 years
Graph: 4.2
1 2 3 4 5 6 7 8 9 100
5
10
15
20
25
30
35
40
No of RespondentsPercentage(%)
Interpretation:
In the above graph it is found that most of the customers are using Relyon saral products
from 3 years
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
3. Are you satisfied with the Relyon saral product?
Table: 4.3
Particulars No of Respondents Percentage (%)
Extremely satisfied 32 64
Satisfied 17 34
Dissatisfied 1 2
Extremely dissatisfied 0 0
Total 50 100
Analysis:
Out of 50 respondents of Relyon product, 64% of the respondents are extremely satisfied, 34% are satisfied, and 2% are dissatisfied.
In the above table it is shown that most of the customers are extremely satisfied with Relyon
Saral Products.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
4. Are you aware of any competitors who provide taxation products?
Table:4.4
Particulars No. of Respondents Percentage
Yes 45 90
No 5 10
Total 50 100
Analysis:
During the market survey with the sample of 50 customers of Relyon products we came to
know that 90% of the customers are aware about the competitors of Relyon and rest are not
aware about competitors.
Graph: 4.4
Yes No
0
10
20
30
40
50
60
70
80
90
100
No. of RespondentsPercentage
Interpretation:
During the market survey with sample of 50 respondents 90% of customers are aware of
Competitors of taxation products.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
5. How is the operating process of Relyon Saral Products?
Table:4.5
Particular No. of Respondents Percentage
Very Easy 24 48
Easy 24 48
Difficult 2 4
Very Difficult 0 0
Total 50 100
Analysis:
Among 50 respondents of the survey 48%of customers feel very easy to operate the Relyon
saral products, 48%feels easy to operate the product and rest 2% of customers feels difficult
to operate the product.
Graph: 4.5
Very Easy Easy Difficult Very Difficult0
10
20
30
40
50
60
No. of RespondentsPercentage
Interpretation:
In the graph it is clearly shows that customers are satisfied with operating process of Relyon
product.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
6. Have you ever faced any difficulty to operate Relyon Saral Product?
Table:4.6
Particulars No. of Respondents Percentage
Yes 19 38
No 31 62
Total 50 100
Analysis:
Here in this table we choose 50 respondents who are the existing customers of Relyon Saral
products out of that 38%of the customers feels difficult to operate the software and remaining
62% of the customers feels easy to operate the software.
Graph: 4.6
Yes No
0
10
20
30
40
50
60
70
No. of RespondentsPercentage
Interpretation:
It is clearly shown in the graph that most of the customers faced easy to operate Relyon Saral
Products.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
7. How is the quality of Relyon Saral Product?
Table:4.7
Particulars No. of Respondents Percentage
Good 29 58
Very Good 15 30
Excellent 3 6
Satisfied 3 6
Total 50 100
Analysis:
Here in this table out of 50 respondents 58% of respondents rated the quality of the Relyon as good, 30%of respondents rated it as very good, 6%of respondents rated it as excellent and other 6% of respondents rated it as satisfied.
Graph: 4.7
Good Very Good Excellent Satisfied
0
10
20
30
40
50
60
70
No. of RespondentsPercentage
Interpretation:
It is clearly explained in the graph that quality of the Relyon Saral product is very good.
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MARKET SURVEY ON TAXATION PRODUCT OF RELYON SOFTECH LTD
8. How is the customer service of Relyon Saral Product?
Table:4.8
Particulars No. of Respondents Percentage
Extremely Satisfied 11 22
Satisfied 34 68
Dissatisfied 5 10
Extremely Dissatisfied 0 0
Total 50 100
Analysis:
In the above table 50 customers were interviewed out of those 22% percent of the customers were extremely satisfied with the customer service provided by Relyon, 68%were satisfied rest of the 10%were dissatisfied with customer service provided by the company