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Today, you have to run faster to stay in the same place… MARKETSTRAT-RESEARCH
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Page 1: Market Strat New

Today, you have to run faster to stay in the same place…

MARKETSTRAT-RESEARCH

Page 2: Market Strat New

Presentation Flow

The Research Case

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User ResearchServices

Domains

Team

Facilities

Clients

About Us

NextTechniques

Page 3: Market Strat New

About Us Retail, FMCG and Rural NGO Research and

Resourcing Services Since January 2009 Start-up Venture of Marketing Research Mavericks Don’t Stop at Data Mining Shape Solutions and Alternatives that are best Simplify Research for Quick Decision Making Application of Advanced Statistical Tools to

Problem Solving Research that is Self-Explanatory and Practical Above All – LOW COST RESEARCH

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About Us

Next

The business case

Usability

Services

Domains

Methodologies

Team

Facilities

Clients

Page 4: Market Strat New

What kind of Research do we do?

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Next

About Us

The business case

Usability

Services

Domains

Methodologies

Team

Facilities

Clients

Page 5: Market Strat New

Market Research and Brand Consulting Services

Quantitative Research Experience

Usage and attitude studies Product and concept tests Product design (conjoint)

studies Pricing research studies Brand health tracking studies Brand and advertising

tracking Retail Store Audits Customer satisfaction

studies Demand estimation studies Market Research Training

using SPSS5 of 14

Next

About Us

The business case

Usability

Services

Domains

Methodologies

Team

Facilities

Clients

BTL and Marketing Plan New Product Launch Plans Positioning Research Brand Equity Studies Benefit Laddering Annual Report Writing Internet Research Communication Pretesting Communication Skill Building Rural Research Methods for NGOs Rural Projects Cost Benefit Analysis Corporate Presentations Sales and Retail Trainings

Page 6: Market Strat New

Pure User Research “Out of the box” market insights

Unlike big agencies, experienced researchers execute your projects

Detailed attention to your projects

Actionable context rich analysis

Enable DECISION MAKING

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Next

User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques

Page 7: Market Strat New

Domains

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Next

User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques

Page 8: Market Strat New

Techniques

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Next

The business case

User Research

Services

Domains

Team

Facilities

Clients

About Us

Techniques

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Techniques

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Next

The business case

User Research

Services

Domains

Team

Facilities

Clients

About Us

Techniques

Page 10: Market Strat New

Output and Tools – Software Used for Analysis

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The business case

User Research

Services

Domains

Team

Facilities

Clients

About Pure IT

Techniques

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Team – Vinod Shukla (Practice Head)

12 years of Marketing and Marketing Research experience

Worked with A&M, Amul, Reckitt Benckiser, Paras, Pantaloon, and Safal

New Product Development and Launch Specialist

Launched products like Amul Mithai Mate, Dal Analogue, Safal Processed

Foods Range, Paras Dahi, Paras Nimbu Paani, Paras UHT, Yoghurt Drink,

Mr.Shine, Colin, Harpic, Lizol

Store Designed - Safal Pure Veg and Safal Daily Fresh

Post graduate diploma in Rural Management from IRMA

Specialization in Multivariate Data Analysis and Sales and Distribution

Management

Earned Honours in Journalism from Delhi University standing Second in Order

of Merit. Ex-Columban.

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User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques

Next

Page 12: Market Strat New

Facilities On-Time Delivery

Software Tools Demystified - Research Explanation

Modules shared for thorough understanding of Tools

Application to Data

Statistical Data Softwares Shop for purchasing tools

Hands On Research

Triangulation

Data Check

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User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques

Page 13: Market Strat New

Clients

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User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques

Page 14: Market Strat New

Thank You!Vinod Shukla

Founder and Practice Head

T: 9868897308

E: [email protected]

W: http://marketstrat-research.hpage.com

Blog : http://marketstrat-research.blogspot.com

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User Research

Services

Domains

Team

Facilities

Clients

The business case

About Us

Techniques