MARKET OVERVIEW Comcast Spotlight’s Philadelphia DMA serves the nation’s #4 market by combining television and digital video to reach an audience of more than 2 Million through high-quality content at any time, on any device, including on demand. We offer our advertisers a variety of programming opportunities, including hometown sports games for the Eagles, Phillies, Flyers and Sixers. You can also reach your audience with popular cable programming across more than 50 networks including A&E, HGTV, Discovery Channel, ESPN, TLC, and more. AUDIENCE With over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Philadelphia audience*: MARKET SNAPSHOT GENDER Female Male AGE 17 and under 18-34 35-54 55+ COLLEGE EDUCATION Attended/ Graduated/ Post Graduate 52% 48% 23% 23% 27% 27% 58% RACE/ETHNICITY White Asian Black/ African American Other Hispanic HH INCOME $30k – $49,999 $50k – $74,999 $75k – $99,999 $100k+ 68% 6% 20% 6% 10% 17% 17% 12% 29% MARITAL STATUS Single (Never Married) Married Divorced/Separated/ Widowed HOME OWNERSHIP Owner Occupied Units HH with Children 60% 32% 37% 43% 20% *Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding. PHILADELPHIA For more information, please visit www.ComcastSpotlight.com/Philadelphia ©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.