Marketing Management Submitted by Alpha Shine Joseph MACFAST
Marketing Management
Submitted byAlpha Shine Joseph
MACFAST
MARKET SEGMENTATION
Definition
Differentiating your product and marketing efforts to meet
the needs of different segments, that is, applying the
marketing concept to market segmentation
CEMENT SECTOR IS CHARACTERIZED BY THE FOLLOWING:
•UNITS CONCENTRATED NEAR RAW MATERIAL
SOURCES OR MARKET
• HIGH FREIGHT COSTS
• SMALL VALUE CHAIN
• REGIONAL VARIATION AND VOLATILITY IN
PRICES AND MARGINS
• HIGH DEBT LEVELS
• REGIONAL DISTRIBUTION OF DEMAND
• SEASONALITY OF DEMAND AND CYCLICALITY
OF THE INDUSTRY
• HIGH ENTRY BARRIERS
CEMENT BRAND
ACC CEMENT BIRLA WHITE CEMENT BIRLA SUPER CEMENT BIRLA SUPREME BIRLA COASTAL JK LAXSHMI CEMENT GUJRAT AMBUJA CEMENT MANIKGADH CEMENT ORIENT CEMENT DALMIA CEMENT CHETTINAD CEMENT DHANDAPANI CEMENT
KAMDHENU CEMENT
COROMANDEL CEMENT
BIRLA STAR
ULTRATECH CEMENT
BIRLA GOLD
BIRLA EVEREST CEMENT
VIKRAM CEMENT
VASODATTA CEMENT
BINANI CEMENT
SPAN CEMENT
CEMENT
AUTO COMPONENTS
TYPES OF INSURANCE
HELMETS
TYPES OF HELMETS
POC is a fast growing company for protective ware. POC have since the start up of the company been focusing on making more protective gear for active sportsmen.They started of within the alpine segment and now expanding throughout all sports where protective gear is recommended.
SCOTT has added MIPS Brain Protection System (BPS) to its family of bike helmets. MIPS contributes to drive innovation and technology design towards making the safest helmets on the market. Scott Lin and Taal, including MIPS, was launched at Eurobike 2012 and will be available instore end 2012.
TSG (Technical Safety Gear) set out to develop superior safety gear, which skateboarders would really want to wear for its fit, style and protection performance. TSG strongly cooperates with their team athletes in the development, design and test of their products.
Sweet Protection has for over a decade put their heart, talent and attitude into creating the best equipment possible. The company revolutionized the helmet business when they launched their first helmet in 2001.
TOILET CLEANERS
• Surface cleaners is used for cleaning surface of different things and also to make them “Germfree”.
• The Indian Surface Cleaners Market comprises of three main segments:-
• Toilet Cleaners
• Floor Cleaners
• Glass & Household Cleaners
• Surface Cleaners have become a vital product for the Indian FMCG companies in increasing their overall sales due to the importance given by Indian consumers towards Cleanliness.
KEY PLAYER’S OF MARKET
• Domex
• Lizol
• Harpic
• Mr. Muscle
• Sanifresh
• Easy off Bang
• Dazzl
• Cif
• Colin
• Dettol
DOMEX
Domex was launched by its Indian affiliate Hindustan Unilever Ltd (HUL) in 1997 in India.
Currently is a distant second to Harpic in the Lav Care market in India with a share of 10.5% in2008.
• Domex was positioned in India
as an all purpose disinfectant
cleaner (APDC) product which
could be used for floor, sinks, other
surfaces, as well as toilet cleaning.
Lizol
• Lizol is recommended by INDIAN MEDICAL
ASSOCIATION.
• When it comes to cleanliness of our home, we
are very particular to keep the floors glazing,
and free from germs and insects.
• Lizol was launched in January 1997 by Reckitt
Benckiser.
Lizol, the promising disinfectant surface cleaner
which has a soothing citrus scent and helps
keeping the floor clean and free from insects.
DOMEX Vs LIZOL
• Domex leads with a market share of 70 per cent while Lizol's share is at 30 per cent. Two years
ago, both the brands were running a neck-and-neck race with market shares around 38 percent, which means that Domex has raced well ahead of Lizol.
• Harpic is now sold in over 47 countries
worldwide on the platform of "Powerful Cleaning
HARPIC
• Harpic is the brand which changed the
way toilets were cleaned in India .
• Launched in India in 1984 by Reckitt Benckiser.
MR MUSCLE
- SC Johnson &Co. was sometime back attracted
by the lucrative and fast growing market of
Lav Care & Surface Care in India and forayed
into it with its global brand Mr Muscle.
• It first entered the Surface care segment
via Kitchen Cleaners, Multi Purpose Cleaners
and Glass Cleaners. Thereafter, it did a test
market for Mr Muscle toilet cleaner in
Dec 2008 ( in Tamil Nadu).
EASY OFF BANG
New Delhi- 10th February 2006: After fantastic success across Europe, America and South Africa, Easy Off Bang is now available in India.
• In Tamil Nadu, where it was launched in June 2005
(TN was the test market), it is already a huge success with 15% market share.
T H A N K Y O U