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Wi-Fi Market in India November 2011
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Market Research Report : Wi-Fi Market in India 2011

Jan 18, 2015

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The first reference of Wireless Fidelity or Wi-Fi can be tracked back all the way to the year 1985 but not until recently it started attracting the attention of the Indian consumers both business and general users. Wi-Fi allows the users to take advantage of the wireless networking through internet and intranet along with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India.

The report begins with ‘Introduction’ section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations.

The ‘Market Overview’ section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. ‘Wi-Fi Technology Snapshot’ sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The ‘Wi-Fi Value Chain’ provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map.

It is followed by ‘Scope in India’ section which discusses the advantages of Wi-Fi, scope of the same in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for Wi-Fi

Next, ‘Selection Criteria’ highlights the prime factors which the users consider upon before buying Wi-Fi equipments and other WLAN hardware products. It will provide a fundamental idea regarding the generic & technical aspects on which the user emphasize more on, hence help the vendors focus on prime factors of such products.

The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for Wi-Fi adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the ‘Major Players’ section the major Wi-Fi equipment
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Page 1: Market Research Report :  Wi-Fi Market in India 2011

Wi-Fi Market in India

November 2011

Page 2: Market Research Report :  Wi-Fi Market in India 2011

2

SAMPLE

Executive Summary

Drivers:

Market

Drivers &

Challenges

Vendor Opportunity

Competition

�Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20--

�Globally Wi-Fi market size in terms of revenue is INR a3 bn as on 20--

�Wi-Fi element1 deployment has gone up by a4% between 20-- and 20--

�Wi-Fi and wireless mesh are the core wireless technologies vartical1 & vartical2 are implementing for quality1, quality2 & quality3 deployment

�Opportunity1

�Opportunity2

�Opportunity3

Challenges:

Major Wi-Fi Product Players

Player1 Player2 Player3

Player4 Player5 Player6

� Introduction of 3G Network

� Lack of Wi-Fi Service Providers & Hot-

Spots

� New Draft of Cybercafé Regulation by

Government

�Greater Availability of Wi-Fi Enabled

Wireless Devices

� Increase in Disposable Income

�Rising Enterprise Mobility Needs

� Ease of Use in Domestic Environment

�Growing Demand for Wireless Network in

Specific Sectors

WI-FI MARKET IN INDIA 2011.PPT

Page 3: Market Research Report :  Wi-Fi Market in India 2011

3WI-FI MARKET IN INDIA 2011.PPT

•Introduction

•Market Overview

•Scope in India

•Selection Criteria

•Drivers and Challenges

•Major Players

•Vendor Opportunity

•Key Trends & Developments

•Strategic Recommendation

Page 4: Market Research Report :  Wi-Fi Market in India 2011

4

SAMPLE

Introduction

WI-FI MARKET IN INDIA 2011.PPT

Wi-Fi (Wireless Fidelity) Overview

• Wi-Fi is a wireless network technology which uses radio waves like mobile phones, Television & radio broadcast signals

� Wi-Fi is a technology used to build WLAN (Wireless Local Area Network) environment for personal or commercial need

� It is a wireless network where wireless data transaction occurs over distances of a few a1 feet using high frequency signals

� Typically a Wi-Fi router or a Wi-Fi access point have the range of a2 feet indoors & a3 feet outdoors in terms of service area

• Devices with Wi-Fi capability such as desktop PCs, laptops, Tablets, smartphones & other devices can access internet

and intranet wirelessly via the access points or directly from the Wi-Fi hotspots

Wi-Fi Transmission & Access Process

Element3

Element2

Element1

Element6

Element5

Element8

Element7

Element4

Source:

Page 5: Market Research Report :  Wi-Fi Market in India 2011

5

SAMPLE

WI-FI MARKET IN INDIA 2011.PPT

Wi-Fi market in India witnessed significant growth over the

past d1 years

• Overall market size of WLAN grew to INR a1 bn in 20-- from INR a2 bn in 20--

• Approximately a3 mn Wi-Fi devices were shipped to India in 20--

� Amongst the total numbers of Wi-Fi devices, a4 mn where smartphones and feature phones in 20-- which is expected to reach a5 mn approximately by 20--

� Most of the newer mobile phones which accounts for smartphones & feature phones come with Wi-Fi capability

• Wi-Fi hotspot deployment has gone up by a6% between 20-- and 20--

• Wi-Fi and wireless mesh are the core wireless technologies enterprises & SMBs are implementing for quality1, quality2 & quality3 deployment

• Quality4 and quality5 has been the prime reason for the rapid adoption of Wi-Fi

• Based on market share player1 is a major player in both home & enterprise segment with their Wi-Fi products

Market Overview – India

Wi-Fi Equipments Market – Size, Growth & Share

c3

c1

c4 Player3

Player5

Player1

Player4

Player2

INR bn

b3

20--20--

Source:

Page 6: Market Research Report :  Wi-Fi Market in India 2011

6

SAMPLE Wi-Fi Value Chain

WI-FI MARKET IN INDIA 2011.PPT

Element3

Element4

Element1

Element2

Element5

Element11Element10

Element6 Element7 Element8

Element9

Source:

Page 7: Market Research Report :  Wi-Fi Market in India 2011

7

SAMPLE

WI-FI MARKET IN INDIA 2011.PPT

Major Wi-Fi Hotspots in India

Major States No. of Wi-Fi Hotspots

Andhra Pradesh X1

Delhi X2

Goa X3

Gujarat X4

Haryana X5

Karnataka X6

Kerala X7

Maharashtra X8

Orissa X9

Punjab X10

Rajasthan X11

Tamil Nadu X12

Uttar Pradesh X13

West Bengal x14

Major States with Wi-Fi Hotspots Major Wi-Fi Cities

Ahmedabad (127)

Bangalore (503)

Chennai (212)

Trivandrum (16)

Hyderabad (233)

Mumbai

(206)

Pune

(189)

Delhi (237)

Vizag (8)

Cochin (45)

Noida

(10)

Mysore (8)

Gurgaon (40)

Kozhikode (10)

Baroda

(11) Kolkata (106)

Note 2: Based on cities with no. of Wi-FI hotspots greater than 5

Note 1: The list is not exhaustive

Source:

Page 8: Market Research Report :  Wi-Fi Market in India 2011

8

SAMPLE

WI-FI MARKET IN INDIA 2011.PPT

Scope in India – Across Verticals (-/-)

Sector2

• Education sector consists of schooling, higher education (graduation, post-graduation & PhD

programs) and vocational education (professional and specialized education)

• Market size of the sector can be presented in the combined form of INR a1 tr and a2 mn students

per annum as of 20--

• Wi-Fi enabled campuses are growing day by day as it provides the scholars to feature1, feature2

for application1 & application2

• It also allows area1 & area2 the flexibility to use internet & intranet wirelessly at any location in &

around the campus

• Indian healthcare industry is estimated to grow from the current INR b1 tr to over INR b2 tr by 20-

-

• Healthcare can be broadly categorized into ‘Healthcare Equipments & Services’ and

‘Pharmaceuticals & Biotechnology’

• Internet & intranet is essential for any institution which holds true for healthcare sector as well

• Healthcare businesses can utilize new age technology such as area21, area22, area23, area24,

area25, area26, area27, area28

Sector1

• India houses colossal consumer base for various products and services in urban as well as in rural areas

• With rising economy & income levels of citizens across the nation, opportunities for companies belonging to various

industries have intensified furthermore leading to newer technology adoption including Wi-Fi

• The major industries where Wi-Fi products hold immense opportunities are briefed below

Source:

Page 9: Market Research Report :  Wi-Fi Market in India 2011

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SAMPLE

Wi-Fi Selection Criteria

WI-FI MARKET IN INDIA 2011.PPT

Criteria1

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Criteria2

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Criteria3

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Criteria4

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Criteria5

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Source:

Page 10: Market Research Report :  Wi-Fi Market in India 2011

10WI-FI MARKET IN INDIA 2011.PPT

Drivers & Challenges

Drivers

Greater Availability of Wi-Fi Enabled

Wireless Devices

Increase in Disposable Income

Rising Enterprise Mobility Needs

Ease of Use in Domestic Environment

Growing Demand for Wireless

Network in Specific Sectors

Challenges

Introduction of 3G Network

Lack of Wi-Fi Service Providers & Hot-

Spots

New Draft of Cybercafé Regulation by

Government

Page 11: Market Research Report :  Wi-Fi Market in India 2011

11

SAMPLE Major Wi-Fi Product Players (-/-)

Corporate Information Business Highlights

Company Snapshot: company1

Sales Intelligence

Mr. X1

Managing Director – Indian

Sub Continent

Ms. X2

Director Channel Sales - India

Mr. X3

Business Manager

Professional History

Senior VP & GM at Star India Pvt Ltd

Country Manager Entertainment & Devices Division at Microsoft Corporation

Professional History

National Sales Manager at Microsoft India

Channel Sales Manager at Ingram Micro India Pvt Ltd

Professional History

Senior IP Counsel at Belkin International, Inc.

Associate Counsel at Aristocrat Technologies, Inc.

Other

ICS

Other

Annamalai University

Other

John Marshall School of Law

Head Quarters Country1

Industry Industry1

No. of.

Employees---

Website www.----.com

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WI-FI MARKET IN INDIA 2011.PPT

Source:

Page 12: Market Research Report :  Wi-Fi Market in India 2011

12

SAMPLE

WI-FI MARKET IN INDIA 2011.PPT

Areas such as area1, area2 and area3 provide ample

opportunities for the vendors

Area1

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Area2

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Area3

Vendor Opportunity

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Source:

Page 13: Market Research Report :  Wi-Fi Market in India 2011

13

SAMPLE WI-FI MARKET IN INDIA 2011.PPT

Some recent developments & trends in the domestic market

Key Trends & Development

Trends & Developments Description

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Source:

Page 14: Market Research Report :  Wi-Fi Market in India 2011

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SAMPLE

Strategic Recommendations (-/-)

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WI-FI MARKET IN INDIA 2011.PPT

Recommendation1

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Recommendation2

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Page 15: Market Research Report :  Wi-Fi Market in India 2011

15

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